Liz Comella

Experience

• 

  Elmhurst University

  Feb 2010 - May 2011

  Special Events Coordinator

  • Manage office affairs regarding campus speakers and events• Create and maintain client files• Prepare event-specific content• Collaborate with Special Events team in event execution

• 

  Meet Rise

  Jun 2011 - Apr 2014

  • Drive social media strategy for brands on all major social platforms and integrate with digital marketing initiatives• Develop original day-to-day and campaign-focused content to encourage brand advocacy, engagement, community building and traffic generation• Customize client-facing weekly/monthly analytics reporting and identify key insights and opportunities • Create branded content, press releases and corporate newsletters for distribution• Craft social media and blog platform content strategy• Monitor and interpret analytics pertaining to the corporate blog, website and social media channels• Organize speaking engagements pertaining to digital marketing and create executive-level presentation materials

  • Senior Internet Marketing Consultant, Social Media

    Aug 2012 - Apr 2014

  • Associate Marketing Manager

    Jun 2011 - Aug 2012
• 

  Digitas North America

  Apr 2014 - Sept 2015

  Senior Associate, Social Strategy

  • Drive social media strategy for Whirlpool brand regarding monthly social content, major campaign activations and real-time content executions• Manage Whirlpool brand social media channels including content, seek-and-respond opportunities, paid media and creative strategy• Develop monthly KPI reporting for Whirlpool brand social media channels to continually optimize both paid and organic performance

• 

  Salesforce

  Sept 2015 - now

  • Engage with strategic enterprise clients to drive business value with the Salesforce Marketing Cloud platform and cross-cloud integrations (Marketing Cloud >> Service Cloud/Sales Cloud)• Serve as a strategic advisor with tactical hands-on product expertise, providing industry best practices and recommendations tailored to clients' business use cases • Engage with enterprise Marketing Cloud Social Studio clients to accelerate their adoption of Salesforce solutions to drive business value• Deliver Success Accelerators - targeted engagements designed to increase product awareness, drive industry best practices, and deliver business transformation to improve customers’ adoption and overall product value and consumption • Provide strategic consulting services for projects and programs using the Social Studio, Command Center and Social Automate products within the Salesforce Marketing Cloud, including the following use cases: Influencer Marketing, Product Innovation, Social Customer Care (SCS), Crisis Management, Competitive Research, Engage & Publish, Brand Marketing, Campaign Measurement and Social Analytics

  • Customer Success Manager - Senior Manager

    Feb 2021 - now

  • Principal Success Manager, Marketing Cloud

    Feb 2019 - Feb 2021

  • Senior Success Specialist

    Sept 2017 - Jan 2019

  • Senior Social Media Marketing Consultant

    Sept 2015 - Sept 2017