Erika Flores

Experience

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  Aeropostale

  Jan 2010 - Jan 2014

  Sr Designer Lead

  Worked closely with Senior Management, Marketing, Merchandising, and Production teams to reinvent PS Denim division. Business delivered a 325% increase in profits. • Partnered with Marketing and Merchandising teams to write a Creative Branding Brief, create an acquisition strategy and communicate benefit of product to client. • Targeted opportunities and introduced new product diversification across different customer groups. As products launched, they sold at the highest AUR (average unit retail) with a 63% sell-through rate.• Observed brand/process improvements by monitoring online consumer feedback on an on-going basis.• Built consensus within organization. Challenges included resolving creative visionary differences amongst groups. Instituted change aligning organization to overall objective. Show less

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  Consultant

  Sept 2014 - Sept 2016

  Independent Consultant

  Q Model Management - New York, NY (2016)Commissioned to be the artist for the Men's NYFW S/S 2017 model cards.Oshkosh B'Gosh - New York, NY (2014-2016)Employed to accomplish a set of given business goals. • Created sales presentations for Eastern and Southern divisions. • Collaborated with team to integrate new PLM (Product Lifecycle Management) system throughout the company. • Prepare every season for Color & Concept and manage Research & Development. ATTA, New York, NY/Monterrey, NL Mexico (2014)Hired to establish the sales funnel and business model for a start-up online retail company. • Formulated E-commerce website development and assortment.• Initiated strategic relationships and alliances with industry organizations. Show less

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  General Assembly

  Sept 2016 - Nov 2016

  UI/UX Designer - Visual Designer

  Created user surveys and conducted user interviewsConducted competitive/comparative research and heuristic analysis of existing websitesRapid-turn around for designs made for mobile app/web under the Agile/Scrum sprintsCreate wireframes, low-fidelity, and high fidelity mockups for the clientConduct usability tests to validate design decisionsProject 1

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  ADAY

  Nov 2016 - Dec 2016

  UI/UX Consultant

  User Interviews / User - Usability Testing / AB Testing Revised Content StrategyHeuristic AnalysisPeer AnalysisIteration - Paper protos / Wireframes / LoFi / Hi-Fidelity screensImplementation of Facebook API for MVPRedesigned and optimized User Experience / JourneyPlease see full mock-up proto here: https://invis.io/EV9ET4PGP

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  MBE Capital Partners

  Jan 2017 - Mar 2017

  UI/UX Consultant

  Web/Mobile Redesign utilizing UI/UX process - Marketing/Content Strategy - Social Media - Rebranding - Campaign Strategy (Digital & Print) - Advertisements - Software and App Development - Client Relations • Developed new website for their events

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  SheKnows Media

  Feb 2017 - Jul 2017

  UI/UX Consultant

  Responsive redesign across all platforms (mobile/tablet/desktop) - Front End / Back End Platform layouts and functionalitiesDeveloping welcome, follow-up, retention email marketing strategies, Pop-up static/animated/video marketing Creating functional prototypes using Adobe Muse & Sketch, as well as InVisionHigh-fidelity mockups and user flowsTest new codes deployed to the QA environment.

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  Imprint, a Sullivan Content Lab

  Jul 2017 - Aug 2017

  UI/UX Strategy Consultant

  Designed back portal for private equity funds - T. Rowe Price (Fintech)

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  EILEEN FISHER, INC.

  Sept 2017 - Aug 2019

  Senior UX Designer

  As a primary stakeholder on all digital projects, I assisted in key financial decisions and business requirements. As a result, yielding an average savings of 30%+ per project.• Lead new creative and holistic thinking across diverse product releases, platforms, and devices; drive the direction, style, and methodology of design and accessibility.• Managed design work across numerous initiatives, through successful project execution, tracking, resourcing, and hiring talent as needed.• Worked closely with cross-functional teams and collaborate with product managers, third-party vendors, developers, and designers.• Established current digital guidelines based on brand and ADA requirements.• Managed a Junior UX Designer and a QA Specialist.ADA ComplianceInteraction DesignMotion/AnimationKiosk Multitouch DesignThird-Party IntegrationsAnalyticsUser TestingA/B TestingMarketing / Business / Creative StrategyResponsive DesignFunctionality & SpecsOmni-ChannelSEO Knowledge of technical considerationsAgileJira Show less

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  American Express

  Aug 2019 - Mar 2020

  UX Lead - Enterprise Digital Application Experience & Platforms

  Drove UX maturity across the organization by taking a leadership role in initiatives.Implemented new product development process that has been adopted by our department (includes 20 developers, 3 Product Managers, 3 Product Owners, and Designers).• Collaborated with the Director of Research and UX Writer to design products and/orapplications using customer feedback and market trends.• Teamed up with product and engineers to align on problems, evaluate success criteria and prioritize an efficient roadmap.• Lead the day-to-day design process on a cross-functional team (Product, UX, Dev).• Hired, coached and mentored a junior designer, providing ongoing feedback to help strengthen their design techniques and develop communication and presentation skills.• Partnered across the organization to help ensure continuity across channels and touch points, acting as a champion for brand strategy and a contributor to the design language system. Show less

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  Publicis Sapient

  Mar 2020 - now

  Experience Design Director

  • Lead the creative vision, strategy, and delivery of multiple design efforts, while maximizing growth for individuals on project teams.• Understand the needs of our clients and their customers, and translate those needs into clear, actionable, creative strategies. • Define the conceptual direction for projects and collaborate across disciplines to ensure the delivery of compelling and usable digital experiences.• Communicate principles and methods in experience and visual design disciplines with a strong command of related disciplines, including available research methodologies. • Always seek to provide increasing levels of responsibility and identify opportunities for the team to acquire new skills.• Owning the organization and facilitation of meetings and workshops that align with project phase and client goals.• Lead cross-functional teams while overseeing multiple large engagements and being accountable for results. • Troubleshoot and be able to deftly solve urgent issues.• Establish and sell a vision -- utilizing a strong point of view (backed through strategy/data) throughout client engagements.• Build strong relationships with managers/peers/clients through honesty and transparency.• Use data, best practices, and intuition to create compelling strategies.• Identify opportunity areas and drive change, improvements, and opportunities for growth.• Ensure that team has a clear growth path; identifying training, connections, opportunities, and projects that enable that growth.• Drive an inclusive and respectful environment internally and in client interactions. Show less