April Hearne

Experience

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  Colvig Silver Camps

  May 2010 - Aug 2013

  Pathfinding Program Coordinator, Expedition Guide, and Counselor

  - Led two groups of 16 year olds on 26-day, 130 mile backpacking trips in Southwest Colorado. - Facilitated skill development such as Leave No Trace Outdoor Ethics, mountaineering, teamwork, self-confidence, and leadership.- Guided campers through interpersonal challenges to develop a strong, functional team.- Planned and implemented daily activities. Led backpacking trips with children ages 7-10.

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  Children's Literacy Center

  Sept 2010 - May 2013

  Site Coordinator, Tutor

  - Managed and led two tutoring sites, coordinating over 70 volunteers, students, and their parents.- Coached and trained volunteers to become more effective tutors and mentors.- Negotiated agreement to open a new tutoring site on Colorado College’s campus.- Worked directly with elementary-aged children, tutoring them in reading and acting as a mentor.

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  Audubon Companies

  Oct 2013 - Sept 2016

  Key player in corporate marketing overhaul. Built branding, marketing, and communications ecosystems.- Oversaw multiple, major website and collateral system development projects, working with key stakeholders to ensure alignment with corporate strategic vision.- Managed daily execution of email marketing, social media, blog promotion, press release distribution, and website maintenance.- Directed outside agencies and contractors in SEO/SEM, content, and graphic asset creation.- Created detailed reports for executive management demonstrating value add of marketing campaigns. Show less

  • Sales Operations and Digital Strategist

    Feb 2016 - Sept 2016

  • Brand and Digital Strategist

    Oct 2013 - Feb 2016
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  Amigos de las Americas (AMIGOS)

  Sept 2016 - Jan 2025

  - 8 years senior leadership and management experience- Instrumental in development of organization-wide strategy- Oversee functional areas of marketing, communications, information systems, admissions, and volunteer travel- Manage up to five full-time direct reports, multiple seasonal hires- Frequent reports and presentations to the Board of Directors, including funding pitches- Key player in internal and external change execution, with specific focus on pandemic-era impact- Developed conceptual framework for volunteer referral data, including analytics capture and reporting- Oversee IT and data team, including software selection, training, hardware procurement, and Salesforce- Completed switch to Zoom Phone and Video for increasingly remote-first organization- Overhauled volunteer travel support system for improved customer service and employee satisfaction Show less - Managed Marketing, Admissions, and IT departments- Architected and led communications strategy and operational execution to cancel in-person programs in 2020 due to the COVID-19 pandemic- Collaboratively oversaw HR function during staff transitions- Contributed to organization-wide budget development and approval process during staff transition - Implemented process improvements including internal project management software, automations around website chat functionality, and an FAQ site for onboarding volunteer families Show less - Served as primary communications director, including crisis communications and strategy- Overhauled payment processing, receipting, and automation systems- Implemented text message marketing system- Directed development and execution of print and digital sales and marketing collateral- Managed external vendors for PR, web, SEO, digital strategy, print, and promotional materials- Oversaw event marketing including AV contracts and run of show- Completed comprehensive brand messaging overhaul- Ran advertising including print, social media, Google Ads, and the Google Nonprofit Ad Grant program- Designed sales operations functions including lead-to-applicant processes and conversion tracking for KPIs Show less

  • Managing Director Of Operations

    Dec 2020 - Jan 2025

  • Managing Director, Business Operations

    Aug 2019 - Dec 2020

  • Managing Director, Marketing and Communications

    Dec 2016 - Aug 2019

  • Manager of Marketing and Communications

    Sept 2016 - Dec 2016
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  Crystaphase

  Jan 2025 - now

  Marketing Director