Arturo A.

Experience

• 

  IProNet

  Dec 2010 - Sept 2011

  Presales and Sales Engineer

  ● Sizing IP video projects● Technical training for IP security industry leaders

• 

  Tradedoubler

  Oct 2011 - Dec 2012

  Technical Account Manager - Technical Support Manager

  ● Product feed development and support (XML, XSL, CSV)● Container Tag Development, advertiser and publisher side (Javascript, HTML)● First – Line support for advertisers/agencies during the implementation● Debugging publisher pixels to optimize the data sent● Checking implementations and data sent through the CT● Tag implementation and JS debugging● Internal trainings to new employees

• 

  MyThings

  Dec 2012 - Mar 2014

  Project Manager

  ● Drove communication amongst the teams in order to get all the solutions needed to run the campaigns:○ Creative team: I ensured a clear path of communication of what the client needs were whilst being cognisant of resources, in order to establish clear communication between us and the client○ Professional services: By understanding each campaign and the user flow on the site, I developed special development solutions in order to ensure campaign profitability● Provided support during implementation (Javascript, HTML, XML)● Responsible for the management of integrations with third parties (new tag management systems, etc.)● Led Internal training for new employees Show less

• 

  BlueKai

  Mar 2014 - May 2015

  Technical Account Manager

  ● Responsible for managing technically proficient clients. Ensuring all technical capabilities were correctly implemented to enable mapping of capability to business use cases● Understanding the entire third party data universe; the different providers, use cases and types of data● Pre-sales activities: upon starting at BlueKai, there was no incumbent Solution Engineering department. To overcome this, I supported the Sales team in their efforts to win new clients. This experience laid the foundations for me to move into a client-facing sales engineer role in future● Communication with product: I acted as the conduit between commercial and product teams, being the voice of the market, and ensuring awareness of our clients needs● Training: I oversaw onboarding of new hires from a technical perspective ensuring proficiency in the platform Show less

• 

  Krux Digital

  May 2015 - May 2017

  Senior Solutions Manager

  ● Supported marketers and publishers to define strategy and deploy DMP in as short a time frame as possible● Managed the integration of CRM, Apps (iOS/Android), Adserver Logs and Online properties to ensure completeness of data collection● Supported clients with their internal governance, pricing definition, use cases and go-to-market strategy

• 

  Salesforce

  May 2017 - now

  Promoted to Lead Solution Engineer in July 2018● Assist sales efforts to ensure client/prospect comprehension of complex technical requirements across Spanish, UK, and emerging markets● New enterprise logos as Solution Engineer include IAG/Iberia, Carrefour, Santander Bank, Adidas, Vocento, Unidad Editorial, Web FG, Vueling, Icelandair, Ferratum, Holland and Barrett, Barcelo, Iberostar - many more across all verticals● Always ensure there is a clear understanding of the different use cases for clients/prospects and that these track to positive ROI● Responsibility for defining interaction of different tools (Datorama, Interaction Studio and Audience Studio) and ensuring a compelling message delivered to the market● Oversee activities including Salesforce office hours ​and ​certification to ensure Solution Engineering peers are fully trained and able to scale as required Show less

  • Principal Solutions Engineer

    Feb 2022 - now

  • Lead Solution Engineer

    Sept 2019 - Feb 2022

  • Lead Solution Engineer

    Aug 2018 - Sept 2019

  • Senior Solution Engineer

    May 2017 - Aug 2018