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Elene Otarashvili

Elene Otarashvili

Author and Anchor of TV program ”Intermezzo”

Followers of Elene Otarashvili16000 followers
location of Elene OtarashviliTbilisi, Georgia

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  • Timeline

  • About me

    General Manager at Golden Tulip Design Tbilisi | Award-Winning Hospitality Leader | Best General Manager of International Hotel Chain by National Tourism Awards | Founding Partner, Board Member at GBTA

  • Education

    • DC Vin, Bordeaux, France

      2014 - 2014
      Wine Tourism Management

    • DSFT, Berlin, Germany

      2016 - 2016
      Quality Management in Tourism Industry

    • School of Public Administration (GIPA)

      2001 - 2002
      Masters (MPA) Public Administration

      Masters Degree

    • Tbilisi State Conservatoire

      1996 - 2000
      Bachelor Musicology

      Musicology

  • Experience

    • Georgian Public Broadcaster

      Jan 2000 - Dec 2000
      Author and Anchor of TV program ”Intermezzo”

      - Formed the scenario of the TV program- Supervised shooting and editing process of the program- Prepared the reportages- Interviewed the interesting respondents.

    • State United Social Insurance Fund of Georgia

      Jun 2001 - Nov 2004
      Deputy Head of PR & International Relations Department

      - Developed Communication Strategy of the organization- Prepared publications and press releases- Organized national and international conferences.

    • McCann Erickson Georgia

      Jan 2005 - Aug 2006
      Account Manager

      - Developed marketing strategy for the entrusted brands - Coca-Cola, Castel, Schwarzkopf, Parliament, Nescafe, Mastercard.- Managed the project development process- Managed negotiations, contracts and budgets handling

    • Business Intelligence Technologies

      Sept 2006 - Jan 2011
      Marketing and Sales Manager

    • IREX Georgia (USAID)

      Jan 2011 - May 2011
      G-MEDIA Program Manager

    • Château Mukhrani

      May 2011 - Apr 2018
      Tourism & Hospitality Director

      - Provided strategic leadership for all initiatives of the Tourism & Hospitality business- Delivered growth and improved results increasing year-over-year revenue- Increased Tourism&Hospitality Sales Volume within a 3-year span by 120 % - Determined and managed the budget of the Tourism Business (Opex / Capex)- P&L Management- Achieved a long-lasting customer experience with a quantifiable impact on business profitability and operations excellence- Drove brand-building initiatives and premium positioning- Wine Tourism & MICE Tourism Management- Developed and packaged products for the tourist destination- Created a systematic method for recognizing, setting up, and optimizing all tourism-related procedures- Created sales influencer events- Developed tourist infrastructure- Achieved significant International and Local Awards in Tourism Business. Show less

    • Vazisubani Estate / Royal Khvanchkara / Vardzia Terraces

      Apr 2018 - Feb 2020
      Deputy CEO

    • Georgian Tourism Association (GTA)

      Sept 2018 - now
      Wine Tourism Committee Chair

    • GBTA | Georgian Business Tourism Association

      Jan 2019 - Nov 2024
      Founding Partner, Board Member

      - Creating a common voice of the MICE tourism industry by partnering with government, international and local organizations.- Regional Hub for sharing knowledge, standards of professional excellence, global best practices and new ideas among local and regional MICE tourism stakeholders.

    • Radisson Collection

      Mar 2020 - Feb 2021
      General Manager of Radisson Collection Tsinandali Estate

      It's Time to Reinvent the Way Hotels Attract Guests

    • Radisson Blu Iveria Hotel, Tbilisi

      Feb 2021 - Sept 2021
      General Manager

    • Golden Tulip Hotels, Suites & Resorts

      Oct 2021 - now
      General Manager of Golden Tulip Design Tbilisi

    • Central Park Towers - Tbilisi

      Feb 2024 - now
      Hospitality Business Consultant

  • Licenses & Certifications

    • Strategies for Joint Tourism Marketing and Development

      Black Sea Network for Sustainable Tourism
      Nov 2015

    • Managing as a Coach

      THE INTERNATIONAL SOCIETY OF NEURO-LINGUISTIC PROGRAMMING LIMITED
      Oct 2017

    • Tourism and Destination Marketing

      Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
      Feb 2014

    • Keys to Financial Management

      EBRD
      Dec 2017

    • ISO 9001:2015 Quality Management System Internal Auditor

      Lloyd's Register
      Mar 2019

  • Honors & Awards

    • Awarded to Elene Otarashvili
      The Best Wine Tourism Award Welcome to Georgia - National Tourism Awards Nov 2018 Welcome to Georgia! National Tourism Awards is the Annual Awards Ceremony, which is held in Georgia. It is a kind of “Oscar” for Georgian tourism and hospitality industry.
    • Awarded to Elene Otarashvili
      The Best Wine Tourism Award Welcome to Georgia - National Tourism Awards Nov 2017 Welcome to Georgia! National Tourism Awards is the Annual Awards Ceremony, which is held in Georgia. It is a kind of “Oscar” for Georgian tourism and hospitality industry.
    • Awarded to Elene Otarashvili
      Best Marketing Campaign in Tourism Wineries Award Welcome to Georgia - National Tourism Awards Nov 2015 Welcome to Georgia! National Tourism Awards is the Annual Awards Ceremony, which is held in Georgia. It is a kind of “Oscar” for Georgian tourism and hospitality industry. The main mission of the Project is to encourage tourism and hospitality industry in Georgia and promote the awareness of the high-achieving tourism business and brands that create a positive image of the country worldwide.
    • Awarded to Elene Otarashvili
      Scholarship for the best academic performance National Academy of Public Administration (Washington, D.C.) Nov 2002
    • Awarded to Elene Otarashvili
      Winner of the Young Leaders` Program “New Names of Georgia”. President of Georgia Feb 2000