Jennifer Mancuso

Experience

• 

  TCI Cable

  May 1996 - May 1997

  Promotions & Events Manager

  Cultivated and specialized in promotions for current and new clients.

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  HBO

  May 1997 - Aug 2018

  - 2007 - Promoted to Sr. Sales Development Executive after mentoring new employees and achievements in role- 2002 - Promoted to Sales Development Executive from Associate Manager, Public RelationsSpearheaded strategic sales initiatives in collaboration with key industrypartners, solidifying the company's premium positioning and drivingsubstantial revenue growth for flagship brands.- Efficiently navigated the intricacies of sales development, fostering relationships with major industry stakeholders to consistently exceed standard annual sales expectations.- Designed and executed innovative point-of-sale strategies, bolstering company revenue, fortifying brand loyalty, and championing the promotion of signature programs.- Orchestrated pivotal large-scale events, strengthening the company's market presence and subscriber engagement Show less Managed media relations efforts, securing coverage in top-tier publications for HBO's original programming and corporate announcements. Orchestrated successful press and pubic events for key HBO series, (Band of Brothers, Sex and the City, The Sopranos, etc.), resulting in increased media attendance and positive reviews. Developed and executed communication plans with the media team to create engaging content and ensure consistent messaging across all platforms. Oversaw PR professionals, providing guidance, mentoring, and performance evaluations. Show less

  • Sr. Sales Development Executive

    Aug 2007 - Aug 2018

  • Sales Development Executive

    Apr 2002 - Aug 2007

  • Associate Manager, Public Relations

    May 1997 - Mar 2002
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  VJ Mancuso Memorial Fund (501c3)

  Nov 2010 - now

  Executive Director | President and Founder

  - Spearhead strategic partnerships and fundraising initiatives, raising over $350,000 to robustly support beneficiaries such as St. Louis Children's Hospital and Camp Rhythm.- Effectively manage and collaborate with a network of 50+ high-profile stakeholders, ensuring sustained financial commitment to pivotal organizations like Rockwood Early Childhood, St. Ambrose School, andTemple Israel Early Childhood.- Champion 10+ large-scale events, trade shows, and campaigns annually, furthering the mission to empower nurses, teachers, families, and children inspired by VJ Mancuso's legacy.- Cultivate and nurture key relationships, bolstering the organizational network by 60% and expanding outreach to a wider audience. Show less

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  WarnerMedia

  Sept 2018 - Jan 2022

  Manager, Point of Sale, Partner Marketing

  - Pioneered and established strategic industry partnerships to drive comprehensive sales, marketing, and incentive strategies, resulting in optimal subscriber growth and alignment with corporate and partnertargets.- Orchestrated large-scale events and incentives, encompassing budget management and performance analysis, such as Top Performer Sales Trips, HBO College Initiatives, and diverse virtual experiences.- Led frontline education campaigns targeting over 3,500 agents and leaders across multiple clients, bolstering product sales and retention through influential affiliate channels.- Collaboratively designed and implemented high-impact marketing strategies with key Cable Television Providers, ensuring premium positioning and maximizing revenue for HBO brands.- Cultivated and managed vital relationships with industry giants like Charter Communications and Cox Communications, consistently enhancing sales performance beyond standard annual expectations.- Drove innovation in point-of-sale strategies, effectively increasing company revenue, customer loyalty, and fortifying the branding of signature programs such as Game of Thrones and The Sopranos. Show less

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  Warner Bros. Discovery

  Jan 2022 - Sept 2024

  Manager, Partner Marketing & Events

  - Drive and unite on partner marketing initiatives, achieving a 25% surge in brand awareness through seamless integration of Warner Bros. Discovery+ products (HBO, Max, Discovery) into premier events.- Strategic synthesizing of disparate information to align with company brand and priorities, accounting for consumer behavior trends and a DEI focus.- Foster cross-functional collaborations, realizing a 15% growth in lead generation via flagship campaigns such as House of the Dragon and Succession.- Collaborate on comprehensive corporate events, deftly managing budgets up to $250,000 and ensuring elevated attendance and engagement metrics.- Oversee end-to-end event logistics, resulting in a 15%+ revenue uplift through strategic sponsorships and partnerships while leading and mentoring up to 20, ensuring alignment with management imperatives and superior execution across board.- Optimize future events by aggregating intel from key partners and leveraging performance measurements.- Cultivate and deepen relationships with a network of over 50 elite stakeholders and partners, bolstering event revenue and fortifying collective alliances.- Forward-thinking and innovation in event space, evolving during and after the pandemic. Show less