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Nancy R. Tag

Nancy R. Tag

Senior Copywriter

Followers of Nancy R. Tag2000 followers
location of Nancy R. TagNew York, New York, United States

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  • Timeline

  • About me

    Founding Director of BIC, Professor of Advertising, Creative Director, Writer, Consultant

  • Education

    • University of Pennsylvania

      -
      BA English with Fine Arts minor

      Activities and Societies: Bloomers, Kite & Key Society

    • The New School

      -
      MA Media Studies

  • Experience

    • NWAyer

      Aug 1987 - Jan 1989
      Senior Copywriter

      Accounts: Procter & Gamble, Folgers Coffee, Woolite, Moet et ChandonWriter of Folger's classic Christmas Homecoming commercial: "Peter! You're home!"

    • AC&R

      Jan 1989 - Aug 1993
      Creative Director

      Accounts: Seiko, Aruba, Estee Lauder, Sunline Cruises, Waldorf=Astoria, Foot Locker, Fosters Lager, CliniqueAwards: AICP/MoMA, Ace, Mobius, London Festival, Adweek

    • Dentsu

      Aug 1993 - Apr 1995
      Creative Director / New York Board of Directors

      Accounts: Canon, Shiseido, Noritake, Seiko, JVCAwards: AICP/MoMA, Ace, Adweek, Mobius, Chicago Festival

    • Parsons School of Design - The New School

      Jan 1996 - Jun 2006
      Faculty

      Courses: Advertising Concepts, Advertising Commercial Production, Advertising Campaigns (Communication Design), Senior Seminar in Managing Creativity, Freshman Seminar in Design & Identity, and Summer Intensives in Branding NYC (Design + Management)Juror for Integrated Design Curriculum & Design + Management Senior Thesis Award: Henry Wolf Award for Teaching Excellence

    • Fashion Institute of Technology, Baker School of Business & Technology

      Jan 1998 - Jan 2005
      Adjunct

      Courses: Advertising Copywriting, Creative Strategies, TV & Radio Copywriting Workshop

    • Tag | Scordato

      Jan 1999 - now
      Creative Director

      Accounts: ING Financial Services, TriBeCa Organization, The New School, Sector Sports Watches, Kumon, Seiko, Shiseido, Molson's Golden Ale, The Globe & Mail, Avon, Procter & Gamble

    • City College of New York

      Aug 2006 - now
      Professor and Founding Director, Master's in Branding + Integrated Communications (BIC)

      Courses: Idea Development, Portfolio Thesis, BIC Corporate Capstone, Dynamic Content, Tech for Non-Techies, Native Advertising, Ad/PR Workshop, Ad Copywriting, Ad Planning, Intro to Media StudiesAdvisor: BIC Management/Planning Track, One Show College Competition, The AAF CLubAwards: President's Award for Leadership, Colin Powell Service Learning Fellowship, Presidential Junior Faculty Award for Leadership & Service, New York Organ Donor Polaris Award for College Education,Colin Powell Center for Policy Studies Faculty Recognition Award Show less

    • Ad Critique: How to Deconstruct Ads in order to Build Better Advertising

      Jan 2012 - now
      Author

      From the Sage Publishing site: "Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile."

    • 4A's

      Jun 2020 - Aug 2021
      Career Coach: Portfolio Development

      Developed and led a 3-part summer workshop for 200+ 4As MAIP Fellows in the 2020 and 2021 cohorts to train them in the value and creation of portfolios for non-creative professionals.

    • D&AD

      Oct 2021 - Oct 2021
      Career Coach: Portfolio Development

      Lectured on the value of portfolios to the 2021 Cohort of D&AD Shift Fellows (in partnership with Google)

  • Licenses & Certifications