Emily Weiswoman

Experience

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  UC San Diego

  Mar 2012 - Dec 2013

  - Motivated a group of international students to improve their English through conversation - Proven ability to communicate with a diverse group of students in age and ethnicity - Improved communication skills of students through supporting them academically and emotionally- Developed a strong sensitivity to other cultures and ability to successfully interact with people from diverse background- Collaborated with TEFL instructors to promote conversation amongst students Show less - Fostered relationships with Alumni to reconnect them with UCSD through developing a strong rapport - Interviewed international alumni while abroad- Educated staff through reports about each engagement interaction- Selected to attend many Alumni Events to represent the UCSD Alumni Association- Coordinated dozens of alumni interviews through utilization of an electronic calendaring system- Illustrated excellent time management skills by scheduling meetings while taking a full course load Show less

  • Conversation Leader

    Sept 2012 - Dec 2013

  • Alumni Discovery Ambassador

    Mar 2012 - Dec 2013
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  I Do.. Weddings and Events

  Sept 2013 - Dec 2013

  Intern

  - Supported director of events and managed vendors at weddings- Organized vendors before event to ensure success- Assisted in preparing for events to fully satisfy clients

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  Gwinganna Lifestyle Retreat

  Feb 2014 - Mar 2014

  Client Relations Intern

  - Assisted management staff to ensure smooth daily operation - Interacted with clients to accomplish excellent customer experience - Maintained a high level of attention to detail throughout the resort- Adapted to a fast pace work environment where priorities were frequently changing Show less

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  PolyPeptide Group

  Jun 2014 - Mar 2015

  Sales and Marketing Assistant

  - Generated sales quotations- Corresponded with new and existing clients in order to offer excellent customer support- Organized and attended trade shows for the US team- Managed social media marketing for all six global sites- Maintained the CRM system and performed administrative and database functions- Assisted in marketing assignments, including website development, and promotional items- Coordinated potential customer visits to the facility

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  Ad 2 San Diego

  Mar 2015 - Jul 2017

  Ad 2 San Diego, a division of SDX, is an organization for people age 32 and under who are members of the San Diego advertising, marketing, and communication community, and those interested in those fields. - Managed a board of directors of 16, with 4 direct reports to facilitate club efforts in event planning, membership, educational programs, social media & public service campaigns - Lead monthly events of 25+ people to inform what's going on in the industry, connect individuals, and introduce speakers to educate about new trends- Sit on SDX Board of Directors to represent Ad2 voice and encourage collaborations across organizations Show less - Created monthly editorial calendars to manged social media postings and email marketing campaigns across channels- Developed & executed email marketing campaigns and monthly newsletters on Mailchimp to increase engagement & event attendance- Coordinated with internal teams to set deadlines and gather information to distribute across communication channels- Content creation (delegate across teams and create individually) to be posted on Facebook, Twitter, and Linkedin up to 5 times a week Show less

  • President

    Jun 2016 - Jul 2017

  • Communications Co-Chair

    Mar 2015 - Jun 2016
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  McGoodwin James & Co.

  Jun 2015 - May 2016

  - Development of marketing materials and campaigns to promote new services to prospective and existing clientele- Conducted & analyzed competitor research to direct product development and marketing strategy- Collaborated with design team to support company rebranding- Remodeled website to improve UX and capture marketing metrics- Surveyed development to gather data on current customer satisfaction and identify best marketing channels - Social Media strategy and campaign development Show less

  • Marketing Manager

    Jan 2016 - May 2016

  • Account Manager

    Jun 2015 - May 2016
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  Self Employed

  Mar 2016 - Dec 2019

  Search Engine Optimization Consultant

  Contract for multiple organizations in different industries from start ups to large organizations to develop, build, and execute their digital marketing strategies. Content Strategy- Built and executed on content strategy including blogs, guided selling assets, and website microcopy for leads & visibility- Increased organic traffic by 300% in a 3 month periodAudience Research- Planned and executed on multiple audience research projects to support product development, content, and product strategy- Leverage insights from audience research to create a product roadmap Product Strategy - Built a product roadmap for a Saas product to increase conversions and value for usersProcess Development- Built processes for multiple teams from research to content creation using current systems and introducing improvementsInfluencer Strategy & Partnerships- Created influencer strategy through prospecting, messaging, and outreach to increase affiliate network and influencer collaborations. Campaign led to 38% response and collaboration rate.- Developed strategic partnership between client and business associations, universities, and similar businesses to increase referral network Show less

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  Seer Interactive

  Jun 2016 - Dec 2019

  Drove traffic to increase ROI, leads, and visitors across multiple industries and Fortune 500 clients through competitive and audience analysis, keyword research, content creation, digital PR, outreach & link building, and other digital marketing tactics.Increased Organic Revenue through Strategy & Execution- Guided Selling Asset Creation & Promotion- Resulted in $122,000 in new revenue, 22,000 new site visits, and 153 New Page 1 Keywords in the first 9 months for Staples Canada- Coupon Page Strategy & Execution- Resulted in $272,000 in net new sales in the first 5 months, and 10,500 new visitorsMigration Planning- Supported a full migration planning into a new site and new brand, post-acquisition- Successfully Maintained traffic & conversions post-migration Show less

  • eCommerce Strategist

    Aug 2017 - Dec 2019

  • SEO Associate

    Jun 2016 - Aug 2017
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  Nectr.io

  Aug 2017 - now

  Lead Strategist & CEO
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  Future Works

  Aug 2021 - Aug 2023

  SEO Advisor