Lubnaa Aamirah -

Experience

• 

  Humber Digital Business Student Association

  Oct 2020 - Dec 2022

  Interviewing and blogging on Humber student's, grads', and industry expert's journey to entrepreneurship following organic SEO guidelines

  • Executive Committee Member

    Feb 2021 - Dec 2022

  • Volunteer

    Oct 2020 - Feb 2021
• 

  Humber College

  Aug 2021 - Dec 2023

  ●Monitoring program outcomes and collected valuable feedback from participants, utilizing data-driven insights to continuously improve the program's effectiveness and meet the evolving needs of students with disabilities.●Contributing to strategic planning and decision-making, providing valuable insights and recommendations for program enhancement and growth.●Managing logistics and budgets for program-related activities, optimizing resources and ensuring cost-effective delivery while maintaining high-quality experiences for students. Show less ●Reviewing social media and website performance insights and performing performance analysis using Excel and Power BI●Creating data visualizations for structured and unstructured categorical data using Excel●Planning and hosting Equity, Diversity, and Inclusion workshops and Student Success events ●Creating engaging and creative digital content including event graphics, newsletters, and infographics to promote FYE events and campaigns complying with the accessibility and inclusivity guidelines●Increased Social Media following and engagement by 25%●Planning, designing, and execution of social media strategy including promotional campaigns to engage with the audience on social media ●Researching latest trends on social media marketing, generating innovative content ideas for marketing, and measuring growth through social media analytics●Edit and manage website content and create webpages following SEO and accessibility guidelines Show less

  • Assistant Project Manager (Transitions To Success w/ Accessibility Learning Services)

    May 2023 - Dec 2023

  • Digital Content Creator- First Year Experience (FYE) Lakeshore

    May 2021 - Jun 2023

  • Peer Tutor | PALS

    Aug 2021 - Jan 2022
• 

  H&M

  Jul 2022 - Dec 2023

  Sales Specialist

  ● Implemented merchandising strategies to help fashion departments surpass seasonal sales goals by 13%+● Performed Radio-Frequency Identification (RFID) tagging across all product departments; analyzed daily reports and auditedon-hand inventory to improve Customer Availability scores by 7% over a 3 month period● Implemented upselling strategies to increase in-store daily membership sign-up by 6% via checkout transactions

• 

  Humber Lakeshore Muslim Student Association

  Sept 2022 - Apr 2023

  Social Media Manager

  ●Collaborated with prominent educational institutions, including i3, Revert Care, and multiple college and university Muslim Student Associations (MSAs) on educational marketing projects.●Acted as a liaison between the institutions and the social media team, ensuring clear communication, understanding of objectives, and timely execution of deliverables.●Monitored social media trends and analytics to identify opportunities for optimization and implemented data-driven strategies to enhance performance and achieve campaign objectives.●Created engaging and relevant content across various social media platforms, tailored to the unique needs and demographics of each institution's target audience.●Collaborated closely with marketing teams and key stakeholders to align social media campaigns with broader marketing initiatives and messaging.●Successfully planned and executed numerous community events overseeing event registration, attendee communication, and on-site coordination to ensure a positive experience for attendees. Show less

• 

  NTN Bearing Corporation of Canada Ltd

  Dec 2023 - now

  Business Analyst & Inventory Planner