Rosa Urtubi

Experience

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  Merck

  Jan 1996 - Jan 1999

  Executive Marketing manager
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  Merck

  Jan 2001 - Jan 2003

  National Sales manager

  Redeployment of sales force. Design and implement mgmt team operations. Results of sales and OI above plan, maintain MS beyond goal in a market with entry of 17 generics.

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  Merck

  Jan 2004 - Jan 2013

  Reported to the VP, Spain. Responsible for P&L of chronic diseases products in North Region. Achievements:•Opened relationship with regional health authorities. •Structuring regional team creating new positions redefining roles, responsibilities 2009. Develop cohesive regional mgmt. committee.•Integration of primary care teams of merger with Schering plough 2010•Improved sales performance with double digit growth •Leadership of full company commercial role in COMET (new SAP platform…) Show less Reported to VP Spain. P&L responsibilities of all hospital products (HIV, antibiotics, antifungal, oncology, Cardiology acute care). Management of sales and marketing team as well as key account mgmt. Member of several international teams (HTF hospital task force, GMT global management team for antibiotics, EMT European marketing team for HIV)Achievements: •Design and implementation of new business model for hospital market. Redesigned professional profiles, structure, adapting processes, tools and decision making to the specifics of hospital business. •Breakthrough financial performance•Effective change of culture to a participative, collaborative one, building winning teams. Show less

  • Executive Director Acute Care BU

    Jan 2011 - Jan 2013

  • Regional Director

    Jan 2009 - Jan 2011

  • Hospital business unit director

    Jan 2004 - Jan 2009
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  LET - Leadership & Transformation

  Jan 2014 - now

  Managing Director

  LET Leadership & Transformation, managing directorLET is a senior level executive and strategic consulting practice dedicated to delivering positive long lasting business results in a world of escalating complexity, challenge and change.Our three key services are: -executive consulting -team management -business model innovation & organizational transformation. We offer special focus on:-women leadership as we consider it the the most relevant source of talent for the future. We serve both at company and private level.As the word itself expresses LET is about opening possibilities, serving people and through them also companies to grow and pursue their biggest ambitions.We know that major success needs innovation, shifts and changes. LET will help achieve meaningful, measurable change with the strategy and tools to do this and outperform.LET works with leaders, executives and their teams to:+ transition to new roles or assignments requiring higher levels of thinking, acting and collaborating+Increase the performance of teams newly created or in a critical period or project by removing hidden roadblocks to success+Design and implement innovative transformation plans to drive growth with new business models Show less

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  PWN Global

  Jan 2015 - Nov 2021

  PWN Bilbao president

  PWN Global (www.pwnglobal.net) is a dynamic offline and online networking and leadership development platform for professional women of all sectors and industries. With over 3,500 members and more than 90 nationalities, ourvolunteer-led organisation delivers over 600 events a year in our community of 24 city networks. As founding president of PWN Bi I have formed a leadership committee of 10 women; Together with them we have opened collaborative conversations with government administrative groups; achieved support from several corporations as partners; launched very succesfully in terms of attendees and new members. We have planned our first year with two events per month and a variety of key workshops, forums, & networking events. Show less

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  Executive Agency for Small and Medium-sized Enterprises (EASME)

  Jan 2016 - now

  Business Innovation Coach

  Assigned expert specialized in innovation of business model, design and execution of leadership development, Healthcare sector including medical device, biotechnology and pharmaceuticals. Contributing to the Horizon 2020 programme, the biggest EU research and innovation programme ever with nearly €80 billion funding. As expert I work closely with funded innovation initiatives advising and coaching, in the journey of taking great ideas from lab to market. Up to now I have enjoyed collaborating with SMEs from many countries in different stages of R&D to market. Thanks to teams from Aequor; I+Med; Gedea; Lentitech; Starlab; Omada; NeosSurgery; Memboost...I also have been designated as expert evaluator for the accelerator call 2020. Show less

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  STRAMMER

  Jan 2018 - now

  Strategic Advice Partner

  STRAMMER is a leading player in Executive Search, Executive Interim Management and Human Capital Strategic Advice in Life Sciences. They provide unique, cutting-edge offerings to clients and candidates with integrated business solutions to meet their needs and impact their organisations. #Recruitment #Management #healthcare #digital #training

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  BlueInvest European Commmision

  Sept 2019 - now

  Expert Business Innovation coach

  BlueInvest aims to promote sustainable growth of the Blue Economy by helping innovative start-ups and SMEs access finance and business opportunities.As business expert I advise participating companies in their journey from innovation discovery to market launch.