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Yuling Li

Yuling Li

Business Analyst

Followers of Yuling Li558 followers
location of Yuling LiSingapore

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  • Timeline

  • About me

    Content, Communications & Digital Marketing

  • Education

    • Nanyang Technological University Singapore

      2016 - 2019
      Master's degree Mass Communication/Media Studies Top Student, Winner of Pearson Education Gold Medal, GPA 4.88

      - Media Law, Ethics & Policy- Communication, Technology & Society- Communication Research- Journalism 3.0: Clickbait Journalism- Organization, Conflict & Crisis Management- Digital Campaign Design, Implementation & Evaluation- Mobile Communication & SocietyPublications:- Ling, R., & Li, Y. (2020). Mobile Photography. In R. Ling, L. Fortunati, G. Goggin, S.S. Lim, & Y. Li (Eds.), The Oxford Handbook of Mobile Communication and Society. London, UK: Oxford… Show more - Media Law, Ethics & Policy- Communication, Technology & Society- Communication Research- Journalism 3.0: Clickbait Journalism- Organization, Conflict & Crisis Management- Digital Campaign Design, Implementation & Evaluation- Mobile Communication & SocietyPublications:- Ling, R., & Li, Y. (2020). Mobile Photography. In R. Ling, L. Fortunati, G. Goggin, S.S. Lim, & Y. Li (Eds.), The Oxford Handbook of Mobile Communication and Society. London, UK: Oxford University Press.- Le, P.D., Teo, H.X., Pang, A., Li, Y., & Goh, C. (2018). When is silence golden? The use of strategic silence in crisis communication, Corporate Communications: An International Journal, https://doi.org/10.1108/CCIJ-10-2018- 0108 Show less

    • National University of Singapore

      2002 - 2006
      Bachelor of Social Science Sociology Second Upper Class Honours

      Activities and Societies: - University Scholars Programme - Producer of Kent Ridge Hall annual musical (2004) - Chairperson of Kent Ridge Hall Dance committee (2005)

  • Experience

    • LUXASIA

      Jan 2006 - Jan 2007
      Business Analyst

      Assisted division manager in budgeting, pricing analyses and other business monitoring activities for perfumes and cosmetics brands under joint venture with Coty Prestige Southeast Asia.

    • ADtitude Pte Ltd

      Jan 2007 - Jan 2009
      Creative Head

      Managed B2B and B2C projects and campaigns from pitch to delivery. Generated campaign ideas and visual concepts with tag lines and copy; managed budget and timelines; collaborated with clients, colleagues, vendors, and external parties. - Portfolio includes through-the-line collateral for local and international brands as well as government organisations.Joined as Client Services Executive/Copywriter in 2007 and promoted to Creative Head in 2008.

    • SPH Magazines

      Jan 2009 - Nov 2015

      Promoted to editor within 3 years of joining the team, I led the editorial and art team, set the content strategy across different platforms, and conceptualised editorial packages that were timely, compelling, on brand and within budget. - I spearheaded the magazine's digital transformation in 2012, and the website revamp in 2015. - That year, Shape Singapore won the MPAS Health/Fitness Magazine of the Year Merit Award, and my team exceeded all social media targets. Wrote about health, food, nutrition, travel, lifestyle, beauty, fitness and sports. During this time, I honed my news sense and journalistic skills.Promoted to Associate Editor in Jul 2011.

      • Editor, Shape Singapore magazine

        Jan 2011 - Nov 2015

      • Writer & Senior Writer, Shape Singapore magazine

        Jan 2009 - Jan 2011

    • Freelance

      Dec 2015 - Nov 2022
      Freelance Editor and Writer

      Ideated and developed content for publications such as South China Morning Post, Herworld, Singapore Women's Weekly, and Hungrygowhere, and organisations including National Healthcare Group, Parkway Hospitals, Far East Organization, and Lux.

    • Singapore Polytechnic

      Apr 2016 - Apr 2018
      Adjunct Lecturer

      Taught journalism and professional communication modules.Pursued master's degree in mass communication during this time.

    • Curatedition

      Aug 2017 - Sept 2021
      Editor

      Content strategy; production (ideation, research, writing, and editing) of editorial and sponsored content on topics including health, beauty, fashion, lifestyle, and finance for this luxury lifestyle site.

    • Republic Polytechnic

      Oct 2018 - Feb 2021
      Associate Lecturer

      Taught communication modules at the School of Management and Communication. Honed pedagogical and mentoring skills.Pursued master's degree in mass communication during this time.Broadened and deepened understanding of media and communication landscape.

    • Google

      Oct 2021 - Jun 2022
      Digital Marketing Associate

      At Google's AdMob scaled marketing team, I crafted email, video and webinar content, and improved the performance of various campaigns in collaboration with colleagues across teams (product sales, marketing, partner experience, and trust & safety). - My work helped save $49.6k in revenue over 2 months and achieved 97.5-100% customer satisfaction scores across 3 campaigns (email, Youtube, webinar)- I co-piloted a scaled comms initiative that created greater operational efficiency, saving time for more than 50 colleagues Show less

    • WE Communications

      Nov 2022 - now

      • Content Lead

        Jul 2023 - now

      • Senior Content Writer, Digital and Experience Technology

        Nov 2022 - Jun 2023

  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google
      Oct 2021

    • Advanced Google Analytics

      Google
      Dec 2021

    • Certificate in Digital Marketing (Developed with Google & accredited by CPD)

      Squared Online
      Dec 2021

  • Honors & Awards

    • Awarded to Yuling Li
      Pearson Education Gold Medal Nanyang Technological University Jan 2019 Award for Top Student in the Master of Mass Communication programme, graduating class of 2019.