Danielle Cahalan

Experience

• 

  NextMedia Group

  Jul 2011 - Sept 2012

  Account Executive

  Designed and sold custom advertising campaigns utilizing radio and web to business owners.Built and maintained client base of 35+ businessesGenerated nearly $250K in new business revenue in one yearWrote over 50+ radio scripts for clientsExecuted client promotions and on-air giveaways, including “Smile Makeover” Promotion which grossed $75K+ in new business for client Conducted daily research to determine and recommend appropriate mix of clients’ marketing budgets

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  Rauxa

  Nov 2012 - May 2015

  Accounts: Disney Movie Rewards Loyalty Program and Verizon Wireless CRMManaged CRM strategy and creative for Verizon Wireless channels, including bill-inserts, email, and direct mail. Supported the implementation of Verizon loyalty program by performing strategic research and recommendations and developing direct mail and email creative.Updated all Disney Movie Rewards CRM communications increasing open rates by 25%Developed on-boarding email cadences for Disney Movies Anywhere loyalty programPlanned and executed digital and direct marketing campaigns extending reach beyond CRMSupported strategic initiatives by analyzing and compiling decks of strategy findings for client Show less

  • Account Manager

    Jul 2014 - May 2015

  • Creative Coordinator

    Nov 2012 - Jun 2014
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  PALIO

  May 2015 - Sept 2015

  Senior Account Executive

  Served as digital AOR for both consumer and physician side of heart-drug brand digital channelsBuilt and successfully launched new Ranexa website for healthcare professionalsCompiled and presented strategic recommendations at annual brand planning meeting

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  GoldenComm

  Oct 2015 - Feb 2016

  Online Marketing Analyst

  Executed search and re-marketing campaigns from planning through implementation and analysis Developed SEO and SEM strategies for client’s websitesAnalyzed data to determine best use of clients’ advertising dollarsCollaborated with project managers in developing lead-generating websites for clients

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  Allergan

  Feb 2016 - May 2018

  Manager, CRM & Consumer Loyalty

  Manage CRM communications for the largest medical aesthetics loyalty program in the world with over 3.2 million consumers and encompassing 11 brands including BOTOX Cosmetic, SkinMedica, LATISSE, KYBELLA, and JUVEDERM. Communication channels include: Email, SMS, Push, Social, and Direct Mail.

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  Merkle

  May 2018 - Nov 2018

  Associate Account Director

  -Managed physician CRM databases and communications for three reputable drugs: SYNTHROID, CREON, and Androgel. -Supported clients by delivering solutions for CRM strategy, creative services, database management, and email deployments.

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  Allergan Aesthetics

  Dec 2018 - now

  -Contracted to launch the new, un-published, elite loyalty tier for the Brilliant Distinctions consumer loyalty program-Led the creative design, development, strategic communication plan, execution, and launch of Onyx, the un-published tier for the elite loyalty members-Manage and execute communication plan that leverages email, SMS, and Push-Trained internal stakeholders including the call center and sales reps on program enhancements via in-person presentations-Manage a team of freelance designers, developers, and project managers, to successfully launch the newest Brilliant Distinctions tier-Partner with outside brands to bring Onyx members high-end events, products, services, and experiences Show less

  • Director, Promotions

    Jan 2024 - now

  • Associate Director, Promotions

    Dec 2021 - Jan 2024

  • Business Development Manager

    Dec 2020 - Dec 2021

  • Associate Marketing Director, Premier Accounts & Special Projects

    Mar 2020 - Dec 2020

  • Sr. Manager, Consumer Loyalty

    Dec 2018 - Mar 2020