Shubham Rawlani

Experience

• 

  Tata Consultancy Services

  Oct 2016 - Oct 2017

  Digital Marketing Analyst

  1. Implemented analytics on client’s website to track user activities & KPIs in Javascript, resulted in tracking 62% of user behaviour efficiently2. Generated ad hoc reports, dashboards on several KPIs to produce insights on website performance using Adobe and Google Analytics3. Established a personalized user interface for client’s website using Adobe Target, followed in increase in various business metrics by 10% in 4 months4. Appointed as a Backup Team Lead for delivering effective results and handling responsibilities proactively5. Enacted Search Engine Optimization concepts for website to enhance the ranking of pages Show less

• 

  WebCraft IT

  Nov 2017 - Apr 2018

  Data Analyst

  1. Leveraged Tableau visualization tool to construct interactive KPI driven dashboard to analyze & interpret patterns in complex product sales datasets; performed calculations to predict customer’s behaviour and seasonality variations2. Retrieved data from MySql database & devised statistical model based on customers purchase history; aided in increased online sales by 20%

• 

  National Center for Supercomputing Applications

  Jan 2019 - May 2020

  1. Designed an end-to-end predictive models and conducted classification analysis between climate variation & virus presence, achieved performance score of 93%. Performed Random Forest and Gradient Boosting algorithms2. Created forecasting model for CDC challenge with an accuracy of 73% using neural networks via RNN/LSTM, considering temporal and spatial variations on 15 years of data across US3. Leveraged concepts of correlation coefficient, p-value and other mathematics tools for feature selection and cleaning purpose4. Combined data from MySql & flat files and created an automated pipeline for data cleaning (imputations, standardization), covariates identification, feature selection and engineering using Pandas dataframes5. Implemented RWR algorithm to rank nodes in protein-based graph that involved process automation, conversions and continuous enhancements6. Represented company on 15th annual CSL Student conference, deliberated on current researches and findings Show less 1. Executed prototype of regression analysis software utilizing AWS cloud computing services (EMR, EC2, S3) and built an optimization model with visualizations in Excel, thereby minimizing hardware cost & time by 75%2. Created SQL scripts to clean and manipulate genomic data (400 million) in MySql database, also evaluated statistical analysis using NumPy3. Produced insightful analysis on synthetic data using visualizations and models in order to solve complex business problems through MS Excel4. Designed an automated code which spins off EMR cluster on AWS using Bash shell scripting to optimize Spark based regression model Show less

  • Data Science Intern

    Jun 2019 - May 2020

  • Research Assistant

    Jan 2019 - May 2019
• 

  ZS

  Feb 2021 - now

  • Business Technology Solutions Associate Consultant

    Jul 2023 - now

  • Business Technology Solutions Associate

    Feb 2021 - Jun 2023