Van Fan

Experience

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  Chengdu Jinniu Porsche Center

  Oct 2011 - Dec 2011

  Translation Assistant
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  OWEN English Training School

  Feb 2012 - Apr 2012

  English Teacher
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  Chengdu Jintai Baoju Automotive Sales & Service Co.，Ltd

  Jun 2012 - Jun 2017

  Marketing Specialist

  * Implement the planning of in-store sales marketing activities referring to the BMW Regional Office requirements as well as the needs of sales team.* Work closely with sales team in developing in-store programs and campaigns to engage existing leads and create new leads.* Identify and co-work with co-branding partners and regional specific activities to generate quality leads for sales team.* Ensure all the marketing events meet BMW brand expectations regarding CI, code of conduct, uniforms and merchandise.* Work with BMW communications team on consistent and effective updating and circulation of external documents and promotional materials to support in-store marketing activities.* Support the business segments(sales team and aftersales team) when needed.* Evaluate and track the results of programs and campaigns,feedbacking to BMW Regional Office in time. Show less

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  Zhuhai Jintai Baohui Automotive Sales & Service Co.Ltd

  Jun 2017 - now

  Marketing Manager

  * Throughout, engage in the new dealer’s start-up and grand opening in Zhuhai.* Disseminate the publicity and reputation of both BMW and dealer’s in multi-dimensional and continued ways.* Make yearly marketing budget and dynamically monitor the budget status，delivering results of marketing objectives within the designated and agreed budgets.* Make quarterly and yearly plans for ATL ,BTL and PR, checking & monitoring the implementation process ,the results as well as the fulfillment status, ensuring the target achievement in accord with BMW standards.* Expand and maintain the media and co-branding resources, thereby setting up local backup network for PR crisis management* Collect market and competitor’s info and know about the stock status , adjusting marketing plans accordingly.* Department management , leading workmates to achieve target and arrange team building. Show less