Caitriona Dillon

Experience

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  Winemark Wine Merchants Ltd

  Aug 1996 - Aug 1998

  Sales and Marketing Executive
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  Zurich Life Assurance plc

  Aug 1999 - May 2005

  Marketing Communications Consultant

  • Marketing and communication of Zurich’s suite of unit-linked investment funds, investments bonds and its pension and protection products, as well as new innovations embarked on by the company.• Management of fund and product launches including marketing communications to intermediaries and customers, print/electronic marketing collateral, media/PR management and measurement of communication effectiveness.• Development of sales and marketing support for brokers, direct sales force, affinity groups and other strategic partners.• Management of all corporate events including annual broker conferences, product launches and corporate hospitality.• Management of corporate sponsorships.• Development and management of all internal communications.• Managed and provided direction for the internal creative team and external suppliers, ensuring the production of quality cost-efficient marketing material. Show less

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  Ulster Bank

  Jun 2005 - Dec 2012

  Senior Product Manager | Retail Banking

  • Design, development and delivery of of leading Savings, Investment, Financial Planning and Current Account product lines • Management of a complex range of responsibilities across product performance, product and market analysis, strategic marketing planning, communications strategy, budgeting, training, business development and retention initiatives to ensure delivery of financial contribution for the business.• Implementation of product communications campaigns.• Development and implementation of marketing strategy.• Managing product income to ensure product pricing delivers on financial plans.• Product training.• Project management.• Risk and compliance management.• Product, competitor and market research and analysis.• New business development support.• People management. Show less

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  Meade Potato Company

  Jul 2014 - Aug 2015

  Product Marketing Manager

  • Leading a feasibility project for the company while also managing the introduction of its first frozen food product onto the retail grocery market.• Working in partnership with key support organisations (Bord Bia, Enterprise Ireland, Irish Exporters Association, Teagasc) during the research feasibility phase.• National Accounts Management - responsible for managing all the multiples and symbol groups, and delivering turnover and profitability on key accounts.• Managing sales across the domestic market, identifying sales gaps and opportunities and implementing plans for the sales and merchandising service providers.• Creation and execution of category-specific joint business plans.• Responsible for new product development and packaging compliance.• Planning and implementing marketing and promotional initiatives to increase brand awareness, drive product sales and deliver on plans for key accounts.• Developing and maintaining strong relationships with both internal and external customers.• Ensuring service issues are resolved efficiently for key accounts. Show less

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  Utmost PanEurope

  Sept 2015 - May 2021

  • Business Manager to CEO

    Dec 2019 - May 2021

  • Senior Marketing Specialist | Utmost Wealth Solutions

    Sept 2015 - Dec 2019
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  Utmost Group

  May 2021 - now

  Marketing Manager