Heather Fitzpatrick

Experience

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  Congressional Quarterly

  Jan 1992 - Jan 1994

  Advertising Sales Assistant
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  Elsevier

  Jan 1994 - Jan 1998

  • Marketing Manager

    Jan 1994 - Jan 1998

  • Advertising Sales Representative

    Jan 1994 - Jan 1995
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  Marriott International

  Sept 1998 - Jun 2002

  Managed all aspects of the production of the bi-annual printed "Guide to Marriott Rewards" including translation and distribution to over 1.6M members 2x/year; designed, developed and implemented sales initiatives, materials and promotional materials for a single cross-brand Group Bonus incentive program; analyzed ratio of redeemed/paid nights and reimbursement rates to determine the cost feasibility for individual property participation in a reduced-point redemption program called "PointSavers"; led the development of various member promotions to drive business during need times and meet individual brand goals including coordinating systems, customer service, design and communications efforts. Show less

  • Senior Manager, Loyalty & Database Marketing

    Sept 2000 - Jun 2002

  • Publications Manager

    Sept 1998 - Sept 2000
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  Marriott International

  Sept 2002 - Jul 2020

  Marketing Manager - Marriott Bonvoy

  • Co-managed the production of over 2k Bonvoy member-exclusive offer landing pages on M.com generating over $226M in total revenue in 2019.• Managed the translation and publication of Bonvoy member offer landing pages on 9 global Marriott.com domains in 2019• Participated in the development of two iterations of a custom content-intake tool, used globally by field marketing to submit offers for publication that drove need-time revenue across a portfolio of more than 5k hotels worldwide.• Participated in the first stage of customization of Salesforce to provide direct-to-web publishing, increasing speed-to-market and overall process efficiency.• Managed various consumer marketing tests for placement decisioning, analyzing click-throughs, bookings and revenue.• Executed the QC review of 8-10 weekly email campaigns targeting up to 500k loyalty members. Included copy editing, template choice, targeting and segmentation and CX review. Show less

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  UCPlaces

  Jun 2020 - Dec 2020

  Director, Sales & Marketing

  Our dynamic team supported the launch of this new technology allowing GPS-led, audio walking/driving tours to be taken by phone. I identified and fostered the first strategic partnerships, brought in the first revenue, co-created the first social media ads, helped set up the payment portal and built and managed the email database.

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  IMEG, formerly christopher consultants

  Jan 2021 - Aug 2022

  Sr. Marketing Manager

  • Led the effort to achieve "Best Places to Work" designation including pre-survey company-wide communication to ensure participation, engagement with Virginia Business and post-award utilization of the Best Places to Work logo on all owned channels• Responsible for all aspects of inbound marketing strategy including social media, website design and content, company collateral, etc.• Led the development of outbound value-add communications with an extensive client list• Developed PR strategy and enacted corporate branding initiatives, ensuring brand alignment of creative and consistent voice across modalities and channels• Produced the comprehensive company newsletter• Led the development of internal, company DEI initiatives including internal communications around diversity/multicultural topics, celebrations and observances while chairing the Multicultural Committee• Led a small but mighty team of three: a Marketing Coordinator and a Graphic Designer Show less

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  Marriott International

  Aug 2022 - now

  Vendor Manager, Marriott Digital Services