Anderson Wang

Experience

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  Sizmek (formerly MediaMind)

  Jan 2011 - Mar 2015

  Achievements & Responsibility:As the Publisher Team Lead, I lead and manage all affairs related to collaboration with medium to large media on rich media (rich media/crazy ad) to ensure that media, agencies, and clients achieve their media campaign goals and benefits. I establish and maintain cooperative relationships with various media while ensuring the team meets performance targets.Main Responsibilities 1. Leadership and Management:- Lead and manage the media team, develop and implement strategies to expand and strengthen cooperation with publishers. - Ensure team members understand and achieve performance targets, enhancing overall work efficiency.2. Market Dynamics Monitoring: - Monitor market dynamics, analyze publisher needs and trends, and adjust strategies to improve business effectiveness.- Regularly provide advertising format introductions and continuously expand cooperative media and media agencies.3. Publisher Communication:- Communicate with media to achieve mutually beneficial cooperation conditions for all three parties based on client expectations.- Maintain and strengthen long-term cooperative relationships with publishers, promoting mutual growth.4. Cross-Department Collaboration:- Coordinate with other departments (such as Product Management, Sales, and Technical Teams) to improve service quality and customer satisfaction.- Ensure effective allocation of internal resources to meet the needs of clients and publishers. Show less

  • Publisher Account Manager

    Jan 2013 - Mar 2015

  • Creative Support Engineer

    Jan 2011 - Dec 2012
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  Sales Frontier - Google Marketing Platform & Certified Publishing Partner

  May 2015 - Sept 2016

  Business Development Director

  Sales Frontier is a leading digital marketing company focused on innovative advertising solutions. Our services encompass a wide range of digital strategies to maximize customer engagement and return on investment.Achievements & Responsibility:As the Director of Business Development, I am responsible for developing and establishing new business opportunities, collaborating with media and media agencies, and partnering with medium to large media companies to expand market influence. My main responsibility is cultivating relationships with potential clients, understanding their unique needs, and tailoring our services to meet those needs effectively.Main Responsibilities 1. Develop and Implement Strategic Plans:- Develop and implement strategic plans to acquire new business and achieve sales targets.- Monitor the execution progress of plans and make adjustments as necessary to ensure goals are met. 2. Establish and Maintain Relationships: - Establish and maintain strong relationships with key stakeholders and decision-makers in target industries. - Participate in industry events and conferences to expand the business network and enhance the company's brand awareness.3. Cross-Department Collaboration: - Collaborate with internal teams, including Product Management, BD, RD, and AM, to develop consistent strategies to enhance customer satisfaction. - Coordinate internal resources to ensure customer needs are efficiently met.4. Market Analysis and Competitive Strategy: - Analyze market trends and competitor activities, provide market insights, and adjust strategies to maintain a competitive edge.- Regularly report on market conditions and propose improvement suggestions. Show less

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  IPG Mediabrands

  Oct 2016 - Aug 2022

  Achievements & Responsibility: Leading the advertising optimization operations team of 40+ members in Hong Kong and Taiwan, assisting 30+ clients with media strategy planning, operations, and optimization, and participating in new client pitches.Main Responsibilities1. Target Audience Identification: - Identify target consumer groups and media goals for advertising campaigns to ensure precise ad placement.2. Media Strategy Planning: - Select media that the target audience engages with based on the needs of the agency clients to achieve maximum media effectiveness.- Develop media plans and evaluate media effectiveness based on the budget.3. Advertising Operations and Optimization:- Execute media placements, monitor ad performance in real-time, and optimize operations.- Analyze advertising performance data, adjust placement strategies, and improve return on investment (ROI).4. Media Evaluation and Research:- Conduct regular media evaluations, trend reports, and media research to provide clients with deep insights.- Prepare and present media trend reports to help clients understand market dynamics and adjust strategies.5. New Client Pitches: - Participate in new client pitches, prepare and present media strategies and plans to secure potential clients.6. Team Management: - Train and guide team members to enhance their professional skills and work efficiency.- Set team goals and performance indicators, and regularly evaluate team performance. Show less Establish a programmatic buying services team for the company, specializing in all MarTech and programmatic buying strategies, analysis, proposals, operations, optimization, and final recommendations.Main Responsibilities:Strategy Development:Develop marketing and brand strategies that align with company goals and customer satisfaction, ensuring the strategies meet market demands.Develop and evaluate sales and promotion strategies based on company goals, market characteristics, and cost and profit considerations.Strategy Execution:Formulate specific programmatic buying plans and execute operational strategies based on client briefs, data insights, and analysis.Perform advertising operations and optimizations, providing optimization suggestions based on results to enhance effectiveness.Client Proposals and Final Recommendations:Prepare and present programmatic buying strategy proposals to clients, offering professional advice to win new business.Provide detailed final reports and optimization recommendations after the completion of advertising campaigns, ensuring client satisfaction and future collaboration opportunities. Show less

  • Head Of Technology and Operation HK & TW

    Jan 2021 - Aug 2022

  • Digital Director

    Oct 2016 - Dec 2020
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  CLICKFORCE 域動行銷

  Aug 2022 - May 2024

  Chief Product Officer

  Achievements & Responsibility:Leading a cross-functional team of 30+ members, including PM, RD, MD, AM, and e-commerce teams, to develop and maintain company products such as DSP, SSP, and CDP, and to drive the development of our own e-commerce and Retail Media Network (RMN).Main Responsibilities1. Demand Analysis: - Research market trends, gather competitor information, and formulate strategies beneficial to the company. - Coordinate with the business department to understand customer needs and translate them into product features.2. Project Development:- Work closely with the development team to control project progress, conduct feasibility assessments, plan features, write specifications, and oversee testing and acceptance.- Use agile development methods to ensure projects are delivered on time and meet quality standards.- Coordinate internal resources and external suppliers to ensure smooth project execution.3. Performance Tracking: - Monitor user feedback and data, continuously operate the product, and plan for the next generation of products. - Analyze operational data, and formulate and adjust operational strategies to improve product usage and user satisfaction.- Collaborate with the marketing team to plan and execute promotional activities to increase product awareness and market share.4. Team Management:- Train and guide team members to enhance their professional skills and work efficiency.- Set team goals and performance indicators, and regularly evaluate team performance.- Promote cross-departmental cooperation to ensure effective communication and collaboration between departments.5. New Business Unit Establishment: - In response to company and market needs, establish an independent e-commerce business department, develop a fundraising platform, and integrate existing advertising service products for external business solicitation. Show less

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  OneAD 智能品牌廣告

  Jun 2024 - now

  Director, Partner Alliance & Development

  Partner Alliance & Development Lead | Driving Strategic Partnerships in Digital AdvertisingAs a Partner Alliance & Development Lead at OneAD, I am responsible for shaping and advancing strategic relationships that drive value and growth within the digital advertising ecosystem. My role spans the development of collaborative alliances with retail media networks, enhancing ad solutions across channels, and leveraging data-driven strategies to optimize media partnerships. Through innovative solutions and close collaboration, I aim to ensure our partners meet their advertising objectives effectively and achieve sustainable success in an evolving digital landscape.Key areas of expertise:Retail Media Networks (RMNs): Developing and expanding RMN partnerships to bring innovative ad formats and data-driven insights to our clients.Cross-Channel Advertising: Implementing comprehensive strategies across Connected TV, Digital Out-of-Home, and other emerging channels.Data Partner Development: Building and nurturing strategic data partnerships that enhance targeting, segmentation, and performance measurement across OneAD’s ad solutions. Show less