Sheona MacPherson

The University of Edinburgh

Activities and Societies: UEBS Programme Ambassador for the MSc Marketing course Courses undertaken were Principles of Marketing Management, Marketing Decision Analysis, Marketing Research, Consumer Behaviour, Marketing Communications, Marketing Applications, Marketing and Society, Understanding Brands and Dissertation.Dissertation investigated the Political Marketing campaigns for the Scottish Referendum in 2014, and developed a framework of millennial voter behaviour. Qualitative research was conducted in the form of in-depth interviews.Received an… Show more Courses undertaken were Principles of Marketing Management, Marketing Decision Analysis, Marketing Research, Consumer Behaviour, Marketing Communications, Marketing Applications, Marketing and Society, Understanding Brands and Dissertation.Dissertation investigated the Political Marketing campaigns for the Scottish Referendum in 2014, and developed a framework of millennial voter behaviour. Qualitative research was conducted in the form of in-depth interviews.Received an Academic Award of Excellence for top grades throughout the year. Show less

The University of Glasgow

Activities and Societies: Class representative for Internationalisation and International Market Entry course. Honours Courses: Internationalisation and International Market Entry, Marketing Communications, Project Management, Strategic Marketing, Global Business, Entrepreneurship and Business Planning, Human Resource Management, Research Methods, Strategy, Business Ethics and Dissertation.Dissertation topic: The impact of fiscal austerity on the job satisfaction and job security within primary care sector of the Scottish NHS. Subsidiary subjects: Psychology, Statistics and History of Art

Smith School of Enterprise and the Environment - University of Oxford

Intensive 8 week course focusing on the greatest sustainability challenges for reaching net zero and meeting the sustainable development goals. Covered net zero, the SDGs, the environment and enterprise journey, zero carbon transition, resource management, sustainable finance, business transformation, technology, policy, law and leadership.

Programme Ambassador

Associated with Sheona MacPherson