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Monisha Devaiah

Monisha Devaiah

PR Consultant

Followers of Monisha Devaiah2000 followers
location of Monisha DevaiahBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Integrated marketing
    Product marketing
    Digital marketing
    Marketing
    Marketing strategy
    Media relations
    Public relations
    Leadership
    Marketing management
    Internal communications
    Management consulting
    Marketing communications
    Market research
    Strategy
    Relationship marketing
    Pricing strategy
    Stakeholder management
    Event management
    Business development
    Brand management
    Crisis communications
    Product launch
    New business development
    Creative writing
    Travel writing

  • About me

    A firm believer in the fact that it only gets better with experience and persistence. I have had the good fortune to contribute and grow in varied industries with talented professionals and admirable brands. In turn, have gained an experience of 12 years in marketing & communications for leading listed IT companies and Consumer Electronics. In these roles I was involved in driving marketing goals primarily through Media Relations,Internal Communications and Events. Currently, I work in the capacity of an Independent Marketing & Communications Professional, providing Content, Social Media Marketing, Marketing Strategy and Public Relations services, while designing & implementing effective campaigns that align with overall marketing & business objectives, Specialties: Integrated Marketing | Inbound Marketing | Campaign Management | Content | Digital Marketing | Media Relations| Social Media | Branding | Trade Shows & Events | Collateral

  • Education

    • SDM Institute for Management Development

      2004 - 2006
      PGDBA Marketing

      Activities and Societies: - Part of the organizing committee for Inter B-school competition - Quizzing and event management - Part of the team that started a student managed co-operative store at the institute. Managed the procurement and marketing activities for the store.

    • SBRR Mahajana First Grade College, Jayalakshmipuram

      2000 - 2003
      B.Com Marketing

    • Indian Institute of Management, Kozhikode

      2021 - 2022
      Professional Certificate Programme in Advanced Marketing Strategy & Analytics

  • Experience

    • Integrated Brand comm

      Mar 2006 - Mar 2007
      PR Consultant

      Managed PR programs as single point of contact for key client accounts in the technology space. Key Projects handled:- Garnered significant media visibility across National & Regional media at the client’s annual technology showcase event. - Organized and Managed innovative web seminars and converted them as an effective PR tool. - Trained in creating Press Releases, Media Briefing, Media Relations, Press Conferences, Pitches and measuring effectiveness of PR campaigns. Show less

    • Accenture

      Mar 2007 - May 2008
      Project Coordinator - Internal Communications - Delivery Center Network for Technology

      Being a member of a diverse global team handling communications, this role provided an excellent opportunity to gain insights into the nuances of varied organisational cultures in a dynamic multi-national set-up.Key projects handled:- Program managed Internal Communication projects with an aim to increase employee engagement for the Technology division. - Successfully organized two photography contests for a network comprising 40000+ employees over 20 geographies. Achieved a record of 2000+ entries.- Managed logistics for the bi-annual webcast/State-the-Nation sessions- Developed content for Quarterly Newsletters and internal knowledge exchange portal on a SharePoint platform. Show less

    • Wipro

      May 2008 - Jul 2010
      Strategic Marketing - Media Relations, Global IT Business

      Handled media relations for the Global IT business with exposure to media houses and journalists across US, UK, Europe, Australia, Japan, China, Singapore and India.Key Projects:- Spearheaded the external/industry awards program for the division. Over 25 industry awards and rankings - Managed large industry events and press conferences - planning, spokesperson briefing, media interactions and managing media agency. Events handled - Paley Center International Council Meet, NASSCOM Leadership Summit- Program managed ‘media connect’, supporting the business expansion in Singapore. Covered 90% of the relevant target media (Singapore) followed by media coverage.- Developed content, managed video shoots for several multimedia programs and media houses– Copenhagen Summit on Climate Change, CNBC TV 18, NDTV etc.- Adept at handling various corporate crisis situations, which demanded swift action for mitigating the crisis,conveying appropriate messages in a timely manner- Successfully ran customer advocacy programs across all SBUs in the global IT business - Identified and positioned customer stories through press releases, interactions and case study placements in key international trade & mainline media- In-depth and incisive knowledge of creating and positioning press releases as per defined processes, messaging, IR & legal compliance Show less

    • HARMAN International

      Jul 2010 - Jan 2015
      Marketing Lead, HARMAN Professional Division

      Aligning marketing efforts to build and reinforce the brand’s position of a global leader in the professional audio industry, through integrated marketing campaigns across five industry segments in India. Key projects:- Responsible for increasing brand presence in the print media (advertising & editorial)- Managed successful participation in leading industry trade shows such as PALM Expo, Infocomm, Broadcast India, BES Expo, Cinema Expo- Conceptualized and implemented innovative social media campaigns( Social Channels, Community Building) in-line with the overall marketing plan- Developed content through blogs and articles, establishing thought leadership - Enhanced visibility for the brand through in-store branding and experience lounges- Developed solution/segment specific collateral( Print and Audio Visuals)- Successfully organized mega annual customer/ channel partner conferences in India & Sri Lanka- Implemented effective customer connect programs through seminars and road shows across India- Managed external agencies (Digital, Advertising, Event, Print, PR, Merchandise) - Managed marketing budgets effectively within set media plans Show less

    • Independent Marketing & Communications Professional

      Feb 2015 - Jun 2016
      Self Employed

    • Centric Brand Advisors LLP

      Apr 2016 - Jun 2020
      Consultant

    • Wienerberger India Private Limited

      Jun 2020 - Jan 2022
      Marketing Manager

    • AVIXA

      Feb 2022 - now
      Marketing Manager - Asia Pacific

  • Licenses & Certifications

    • Content Strategy for Professionals: Engaging Audiences

      Coursera
      Apr 2020
      View certificate certificate