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Yasmein Asi

Yasmein Asi

Advertising Intern

Followers of Yasmein Asi346 followers
location of Yasmein AsiWashington, District of Columbia, United States

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  • Timeline

  • About me

    Director Of Government Affairs at Altria

  • Education

    • Hertie School of Governance

      2010 - 2010
      Master's Degree International Policy

      Activities and Societies: Exchange Student

    • University of California, Santa Barbara

      2004 - 2008
      BA Political Science, Communication

      Activities and Societies: Phi Beta Kappa

    • Georgetown University

      2009 - 2011
      Master's degree International Policy & Development

  • Experience

    • Pacific Coast Business Times

      Aug 2006 - Dec 2006
      Advertising Intern

      Supported advertising and circulation managers at local business newspaper.

    • Association of Public and Land-Grant Universities (APLU)

      Jun 2007 - Aug 2007
      Government Affairs Intern

      Tracked, monitored and summarized higher education policy. Regularly attended Hill briefings and mark-ups, with a focus on appropriations process.

    • Eli Lilly and Company

      May 2010 - May 2014

      Digital Strategist (Mar 2013-Jun 2014)Translated social successes for Executive leadership.Wrote strategic proposals that successfully secured funding for new projects.Owned digital team's advertising strategy.Consulted in times of crisis management.Planned and managed digital team's operating budget.Digital Community Manager (Jun 2011- Mar 2013)Created daily original content for corporate blog on key health care policy issues.Managed Facebook and Twitter accounts.Oversaw reporting of social data and metrics across social profiles and blog sites for US and international affiliates Show less

      • Consultant, Digital Government Affairs

        Jun 2011 - May 2014

      • Government Affairs Intern

        May 2010 - May 2011

    • Altria

      Jun 2014 - now

      Build and manage digital advocacy program, gaining trust of Executive leadership and various internal stakeholders to adopt a new advocacy model centered on digital engagement.Lead work stream on cross-functional projects, guiding strategic direction to meet long-term needs and optimize efficiencies across enterprise functions.Manage strategy and execution of advocacy campaigns, partnering with internal stakeholders to exponentially increase advocacy communications to federal, state, and local policymakers. Develop strategy and content for social platforms and advocacy websites.Manage all paid promotion, including Facebook, Instagram, Twitter, Google, and Pandora ads. Show less

      • Director Of Government Affairs

        Oct 2020 - now

      • Senior Manager, Government Affairs Outreach Programs

        Jun 2014 - Oct 2020

  • Licenses & Certifications

    • PMP

      Project Management Institute