Christin Untenzu

Experience

• 

  Hellmann Worldwide Logistics

  Apr 2007 - Sept 2007

  Graduand (Thesis work)
• 

  Proximity

  Jan 2008 - Jun 2008

  Trainee: Account Executive

  Support account services in the management of creative projects for customers like Deutsche Post AG, Thalys International and Procter & Gamble.

• 

  Sybase

  Jul 2008 - Sept 2012

  • Field Marketing Specialist

    Jul 2011 - Sept 2012

  • Field Marketing Associate

    Oct 2009 - Jun 2011

  • Marketing & Sales

    Jul 2008 - Sept 2009
• 

  SAP

  Oct 2012 - now

  In this role I was orchestrating and advising end-to-end integrated demand programs (IDPs) in the MEE region alongside continuous cross-channel, cross-journey intelligence to drive demand and support overall revenue attainment for SAP´s HCM solutions. This involved a deep understanding in digital tactics like Paid Media (Search, Social, Content Syndication), Web/SEO, Organic Social Media and Digital Demand Nurturing. As topic lead for SAP SuccessFactors for Germany I crafted and executed the marketing and communication plan for SAP’s HCM solutions in correspondence to local market dynamics, prioritizing a digital-first approach and ensuring the optimal Marketing Mix. Additional responsibility Nov. 2018 - March 2019: Head of Communications SAP NOW Berlin 2019Business impact: 11 press dates, 1.500+ mentions of SAP NOW in social media, more than 1.300 participants, “Wow”-effect externally and internally. • Developed a marketing and communication strategy for SAP’s Analytics solutions and SAP Leonardo.• Created and executed demand generation campaigns to increase pipeline, conversion and revenue in close cooperation with business stakeholders.• Supported Sales in terms of messaging and pipeline acceleration and by conducting Social Selling trainings.• Tracked and reported on campaign performance metrics to ensure alignment with objectives and identify areas for improvement.

  • Global Integrated Marketing Program Planner for SAP Customer Experience

    Jun 2024 - now

  • Regional Program Lead SAP SuccessFactors I Corporate Marketing

    Nov 2021 - May 2024

  • Senior Marketing Manager SAP SuccessFactors

    Sept 2020 - Oct 2021

  • Senior Marketing Manager Platform & Technologies

    Jan 2019 - Aug 2020

  • Marketing Manager Platform & Technologies

    Oct 2012 - Dec 2018