Ashley, Ya-Hsiu Chang

Experience

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  Ding Xing Integrated Marketing Communications

  Jul 2013 - Jan 2014

  Marketing Assistant

  ．Managed marketing campaigns in China for 4 subsidiary brands of Hunya Food, an international food brand, and operated their website & Weibo social media. Formulated proposals and presented them to clients.．Liaised with Rivon to create a physical shop in Xiamen, China from an initial stage to the opening ceremony and wrote copies for this shop including 4 posters and 15 product introductions. ．Executed physical interactive campaigns to launch new products for Nippon Paints, such as family workshops in supermarkets and pop-up stores. Show less

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  The A Team 博上廣告團隊

  Jul 2014 - Mar 2016

  Copywriter

  ・Worked with top clients including KIA, Vespa, Volvo and A.G.V. Foods. ・Key copywriter for KIA Taiwan, responsible for creating advertising campaigns and writing copies, ranging from traditional media (TV adverts/radio/prints/product brochures) to the digital channel (online banners/interactive games/website), which led to 170% sale increase in 2016 and over 100 Carens CRDi sold in the first selling month.・Edited quarterly journals for Vespa Club independently, including conducting customer interviews and writing event news/coverage. Show less

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  SBW Advertising

  May 2018 - May 2018

  Copywriter (Internship)

  SBW offers a holistic advertising service, for charity and non-profit clients, like NHS and Welsh Government.・Analysed and identified the branding gaps for SBW and reviewed their websites with a fresh pair of eyes and perspective. Much of the advice I gave was deployed on their current website, such as the way to present works.・Radio scripts and slogan writing for promoting an education policy of the local government. I edited the complicated policy description into more lucid and digestible copies. Show less

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  Grace Couture

  Sept 2018 - now

  Project Owner

  By combining my passion and knowledge in advertising, art, and culinary all together. I've set up my own business, Grace Couture, offering bespoke artisan cakes, covered with vivid flower buttercream. All the production, branding, marketing and merchandising solely come from me.Key parts to the success of this project included: ・Building the holistic brand identity, including brand story, the product proposition, logo design (with a designer), and social media strategy. ・Generating ideas for Instagram (GraceCouture_uk) and Facebook (GraceCouture.uk), creating photos with my photographer and writing captions. ・Managing a physical cake stall in craft markets and bespoke online offers. Show less