Leo Dimas

Experience

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  Infinite Frameworks Studios

  Jun 2006 - Sept 2008

  3d animator

  -Worked as a Matte Painter Artist on the movie "Sing to the Dawn" (Indonesian title: "Meraih Mimpi").-Contributed to various animation series as a Layout Animator and Animator, bringing creative visions to life.

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  Render post

  Oct 2008 - Sept 2010

  3d artis

  Worked on animation series and advertising TV commercials (TVCs) as a 3D Artist, focusing on rendering and post-production.

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  RED MARK* Indonesia

  Dec 2010 - Jun 2014

  Senior Art Director

  -Developed integrated marketing campaigns and digital marketing strategies, including visual design, -storyboarding, and 3D visualization.-Created marketing strategies to support sales planning.-Led the development of ATL marketing campaigns (TVC, radio ads, TV advertorials) for clients such as Jamsostek, HP Print, and Kimia Farma.-Designed branding concepts for events to boost top-of-mind awareness (TOM) for various products.Managed client needs and developed tailored solutions to support sales efforts.-Created branding identities for showrooms, outlets, and depots for clients like Manulife, XL, and Google Plus.-Ideated and executed digital strategic campaigns, including XL's "1 Juta Mawar," Google Plus's "Share the Stage," and Magasida Kimia Farma.-Assisted Putra Sampoerna Foundation with branding and BTL campaigns for their scholarship program. Show less

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  RIGHT HAND | PT Hasta Karya Indonesia

  Jan 2014 - Jan 2015

  Creative Group Head

  Delivered creative ideas and materials for clients, including story concepts, copywriting, creative direction, and visual art direction.Developed integrated marketing and digital marketing campaigns for notable clients, including:XL: Launched Gudang Aplikasi, XL’s first app store in Indonesia, encompassing digital marketing, ATL, BTL, and PR efforts.HP: Executed a Below the Line (BTL) campaign aimed at generating sales for the launch of the HP Slate.Redoxon: Designed an Integrated Marketing Communication (IMC) campaign to achieve 350,000 sales within four months.HSBC: Created and supervised a team to deliver an integrated digital campaign for HSBC Credit Card, HSBC Advance, and HSBC Premier, focusing on building innovative campaign concepts. Show less

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  Alfaland group Indonesia

  Jun 2014 - Aug 2015

  Marketing Communications Manager

  Hired to enhance digital marketing efforts, improve promotional strategies, and rejuvenate the marketing team within the hospitality sector.Responsibilities included:Digital Commerce and Social Media Image Building: Developed the company website and content, focusing on SEO marketing and social media branding.Above-the-Line Campaign Supervision: Oversaw ATL campaigns to support the marketing and sales teams through on-ground events that drive sales.Community Activation Events: Created and executed activation events aimed at engaging the local community to support business objectives.Web Development and Activation: Managed the development and activation for the launch of Alfaland's hotel brand, Cordela, in partnership with Omega Hotel Management. Show less

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  PT Tripar Multivision Plus

  Aug 2015 - Mar 2018

  Outsource digital social media content manager

  Consulted on the creation and implementation of communication strategies for two digital television social media channels, with the primary objective of establishing a community fan base.Focused on two unique television content offerings:Pelangi TV: A channel dedicated to airing local Indonesian movies and series.Galaxy TV: A channel that primarily broadcasts international blockbuster films.What set this role apart was the achievement of all engagement on these social media channels without paid media; followers were acquired through organic approaches and strategic engagement tactics. Show less

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  RIGHT HAND | PT Hasta Karya Indonesia

  Sept 2015 - Jul 2017

  Head of digital strategy and creative content

  Returned at the request of the CEO to spearhead digital content creation and strategy development, with a focus on engaging and disrupting target markets.Oversaw major clients, including:HSBC Credit Card and Privileged Banking: Developed targeted strategies to boost sales, attract new customers, and enhance digital presence.Manulife: Managed the official digital agency role for Manulife in 2016, supporting sales and customer relations across digital platforms.Datascript: Designed and developed an online corporate profile to bolster their digital footprint.Telkom Indonesia: Led the successful pitch to secure Telkom Indonesia as a client, creating the "Like Never Before" campaign. This rebranding initiative positioned Telkom as Indonesia’s premier digital company and resulted in a comprehensive one-year marketing Show less

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  Blockchain Zoo

  Dec 2017 - Mar 2018

  Marketing Manager

  stablished the marketing communication division, focusing on increasing media publications and raising awareness about blockchain technology.Key Responsibilities:Coordinated with media and journalists to enhance communication and visibility.Organized and executed both offline and online events to promote blockchain technology.Acted as a community coordinator, managing campaigns and fostering engagement within the blockchain community.

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  PT Mega Manunggal Property Tbk.

  Mar 2018 - now

  - Build, run and managed communication strategy, atl-btl and online.- create, design and implement strategy to support marketing team with communication campaign through digital platform, create sales kit and organize event such as exhibition, ground breaking and others- create, design and implement communication program that support Corporate finance team with main activity, investor relation, creating media publication, organizing RUPS, build annual report and presentation kit- act as tenant relation, help Building Manager and Project as public relations help answering customer complain, building relationship with community, building relationship with government officials, csr program and others- supporting HR department, with internal communication programs, created and organizing company outing, and internal events, organizing company CSR, and promoting Company CSR through mass media- Supervise and Lead CRM division Show less

  • Customer experiences and relations manager

    Nov 2022 - now

  • Marketing Communications and tennant relation Manager

    Mar 2018 - Oct 2022