Aimee Boschma

Experience

• 

  Nordstrom

  May 2007 - Aug 2010

  Makeup Artist
• 

  Dillard's Inc.

  Aug 2010 - Sept 2011

  Business Manager

  Specialized in Bobbi Brown Cosmetics. Oversaw day to day sales and training along with implementing high quality customer service. Arranged events, recruited new hires and completed and created sales plans.

• 

  Bobbi Brown Cosmetics

  Sept 2011 - Aug 2017

  Sales and Education Coordinator

  Educating clients, Sephora Cast, new hires and employees on Bobbi Brown. Provide support and implement events for retailers. Speaker and featured artist. Recruit new freelance and employees. Maintained, created and achieved sales plans.

• 

  Helen of Troy

  Aug 2017 - now

  Managed DryBar and Curlsmith sales, education and events in Ulta, Sephora, Nordstrom and Macy’s. Responsible for building and maintaining sales growth, store relationships and education, freelance education and scheduling and coaching, managing and hiring Account Coordinators.• Spearheaded innovative projects, fostering team collaboration. Implement creative solutions, driving measurable results and enhancing operational efficiency.• Excelled as featured artist and guest speaker at various events, enhancing brand visibility and solidifying industry presence.• Developed creative marketing strategies and led innovative projects, fostering team collaboration and driving measurable results in sales and operational efficiency.• Leveraged sales data to identify key growth opportunities, conducting strategic market analysis and implementing data-driven solutions to boost overall performance.• Transformed team structure by developing Independent Contractors into Account Executives, enhancing organizational capabilities.• Orchestrate store training across retailers, enhancing product knowledge. • Integrate new field teams into major retailers. Oversee product placement and expand market presence, resulting in improved sales performance.• Lead strategic negotiations for prime retail space, significantly improving product visibility. Show less

  • Sales Manager

    Nov 2023 - now

  • Account Executive

    Aug 2017 - Aug 2024