Ryan Elizabeth Rand

Experience

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  Carrabba's Italian Grill

  Jun 2017 - Mar 2019

  Head Hostess

  Managed all hosts & busser staff. Responsible for assigning roles each night and putting staff in positions to create success. Ensured staff & restaurant was organized and timely striving for exceptional customer service. Employee of the Month, June 2018.

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  Florida Gulf Coast University

  Aug 2017 - May 2018

  Mathematics Tutor

  Tutor for Intermediate Algebra, College Algebra, and Elementary Calculus.

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  Free People

  Nov 2018 - Nov 2019

  Sales Associate

  Assist customer in-store with picking out outfits and products for customers. Responsible for building up knowledge of clients, by making relationships with customers. Maintain up to date with our KPI’s, helping to enhance the store’s sales and upkeep.

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  Fundibu

  Nov 2019 - Nov 2022

  Digital Marketing Coordinator

  Developed clients digital marketing strategies and led campaign planning, execution, budgeting, and reporting. Achieved clients’ business goals through successful strategy, implementation, and optimizations.

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  The Johnson Group

  Nov 2022 - Mar 2025

  As a Senior Media Manager, I serve as the primary media contact for clients and stakeholders, delivering strategic insights and campaign performance presentations weekly, quarterly, and annually. I help lead a team of media specialists, ensuring campaign execution and accuracy, providing platform training, and guiding career development through mentorship. Collaborating closely with strategy, analytics, and account teams, I drive alignment across campaigns while partnering with media platform representatives to stay ahead of industry trends and discover efficiencies. I continuously monitor platform updates and changes to maintain a competitive edge and develop processes to mitigate risks, ensuring accuracy and effective budget pacing. Show less As a Paid Media Manager, I develop and implement data-driven paid search and paid social strategies to maximize ROI and achieve business objectives. I execute high-impact campaigns across Google Ads, Meta, LinkedIn, and TikTok, ensuring performance meets key initiatives. Managing media budgets of up to $400K monthly, I strategically allocate and optimize funds to improve efficiency, lower cost-per-acquisition, and enhance return on ad spend. Through A/B testing of ad creatives, audiences, landing pages, and bidding strategies, I drive continuous performance improvements. Additionally, I leverage first-party and third-party data, lookalike audiences, and advanced targeting techniques to reach high-intent users and maximize campaign effectiveness. Show less

  • Senior Media Manager

    Oct 2023 - Mar 2025

  • Paid Media Manager

    Nov 2022 - Oct 2023
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  WebFX

  Mar 2025 - now

  Social Media Consultant & Team Coach