Jelle Annaars

Experience

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  Sofivo

  Aug 2007 - Jan 2008

  Film Editor

  Freelance

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  VisualAntics

  Dec 2007 - Feb 2008

  Researcher

  Research for a documentary production.

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  Belgacom Skynet

  Mar 2008 - Jan 2010

  VOD Operator

  Operator for Belgacom TVs Video-On-Demand service.

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  Duval Guillaume

  Mar 2009 - Apr 2009

  Copywriter (intern)

  Concept, short copy, long copy, screenplay

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  CJP

  Jun 2009 - Jul 2009

  Editor/Journalist

  CJP is an organisation focused on cultural events and publications with anyone under 26 as their audience.As an intern, I copy-edited reviews contributed by volunteers throughout Flanders, and published them onto the CJP website.I wrote numerous reviews myself and took interviews with Felix Van Groeningen and Alex Agnew, which were also featured in CJP print publications.

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  Skynet iMotion Activities

  Jul 2009 - Sept 2009

  Copywriter

  - Writing texts for Belgacom Zoom- Writing voiceovers for film trailers- Directing and coaching the voice recordings

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  Poetry In Motion

  Sept 2009 - Dec 2009

  Press Assistant

  Launching and coordinating the 1st edition of 30"OFF, an advertising event focusing on creative 30" tv spots

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  Markt 83

  Jan 2010 - Jan 2011

  Copywriter

  Clients include IGLO, EventStation and Ogilvy/Nutella.

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  These Days

  Feb 2010 - Nov 2012

  - responsible for the daily management of Mine/BNP Paribas Fortis Youth Facebook page (NL and FR)- designing a detailed content planning based on the content strategy, plus weekly evaluation- gatekeeper role for evaluating content input- client handling concerning validation, content input, escalation of care issues- setting up and reporting of bi-weekly editorial meeting- producing a bi-monthly report of social media activities- supplementary role within the BNP Paribas Fortis Youth team (client side) Show less Pioneer.eu is the pan-European website for Pioneer Electronics with over 1.5M pageviews per month.As Content Manager, I oversee that all data on the site is correct and properly accessible to potential customers. This includes product pages (100s of products with 10-15 new releases each month), News items, key navigation pages and various campaign pages. All copy is written by myself, and I manage the translation of (nearly) all copy into 11 languages.Correct and accessible content is one thing - being persuasive is another. Through A/B and multivariate testing, I constantly optimise for higher conversion.My other activities include:- overseeing action upon feedback from 14 local Pioneer subsidiaries- coordinating monthly meetings with our contacts at Pioneer Europe- information architecture for micro-sites and pages- project managementAdditionally, I am Conversation Manager for Nokia Netherlands, administering their Facebook and Twitter account among other tasks. Show less

  • Community Manager

    Feb 2012 - Nov 2012

  • Content & Conversation Manager

    Feb 2010 - Feb 2012
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  Voice

  Nov 2012 - May 2013

  Community Manager & Copywriter

  Brands I worked for include: Taarten Decoreren (De Agostini), Efteling, LUX Prize (European Parliament), Securex

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  Supercontent

  Jun 2013 - Aug 2018

  Ik coach marketeers binnen kmo's/mkb om sneller content met meer resultaat te produceren. Zo worden ze minder afhankelijk van externe partijen voor hun content.Coachingtrajecten worden ingevuld op maat. Veelvoorkomende topics:- Marketingpersona's creëren- Contentmarketingstrategie creëren of aanpassen- De marketingfunnel inrichten- Zoekwoordenonderzoek- SEO-strategie- Rake blogartikelen schrijven- Webcopy schrijven voor conversie- Schrijven voor sociale media- Schrijven voor e-mailmarketingIncidenteel geef ik 'one-off' trainingen rond een van deze topics. Show less

  • Copywriter & Content Coach (B2B)

    Jul 2016 - Aug 2018

  • Copywriter and Content Marketing Consultant

    Jun 2013 - Jun 2016
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  Elizabeth Van Den Bergh Speaker Coaching

  Dec 2017 - Oct 2021

  Business Manager

  As the business manager for my wife and speaker coach Elizabeth Van Den Bergh, I take care of essential business tasks such as: co-creating the marketing strategy with regard to branding, channels and messaging; defining processes for incoming leads and current clients; creating proposals and other sales support tasks; client onboarding; generation of evaluation and testimonials from past clients; overseeing the IT/tools infrastructure including setting up a new website from scratch; managing a host of contractors (freelancers); copywriting; email marketing and automation; overseeing online advertising campaigns; invoicing; and more. Show less

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  P&V Group

  Oct 2021 - Feb 2024

  1. Consultant on various projects, most notably the redesign of the bi-weekly broker(B2B) newsletter Vivium Informeert. Based on analysis and face-to-face brokerinterviews, redefining the newsletter’s content strategy, rethinking the lay-out andreworking the visual style, all for easier consumption by the busy broker. Regularstakeholder collaboration involved (mostly Sales)2. Conceiving and building a Notion collaborative space for 20 colleagues in theP&V Group Communication team. Notion is a highly flexible note-taking and projectmanagement tool. I am in charge of building the best possible configuration so 20professionals with very different expertises and tasks can smoothly and efficientlycooperate, and management has a clear and transparent dashboard of the team’sactivities. Show less I am the SPOC for all B2B communication from Vivium towards insurance brokers that is ‘Life’-related (life insurance, retirement plans, employee benefits, ...). I coordinate, write and produce direct e-mailings, e-newsletters, web articles, ads in industry press, mini-sites and more. I work closely with subject matter experts and web/social media/ design experts in the Vivium team, as well as other content editors. The environment is complex, highly dynamic, high-stakes and competitive, and requires high quality standards, high flexibility and high proactivity. I communicate with the team in Dutch and French. Show less

  • Communications Consultant

    Jan 2023 - Feb 2024

  • Content Editor

    Oct 2021 - Mar 2023
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  Vivium

  Jan 2023 - Dec 2023

  Project Manager Customer Zone

  In the newly developed digital customer zone MyVivium, clients can consult their insurance contracts, and related information online. In 2023, MyVivium is being rolled out to the public with an emphasis on life insurance products. It is my focus to, through smart communication and stakeholder management, engage a large number of customers to register for the platform, onboard them, and foster interaction between customer and platform. This involves mainly: creating and managing the communication plan for internal & external stakeholders; overseeing the creation and delivery of communications; and co-creating the communication within the platform (copywriting). Show less

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  Dierickx Leys Private Bank

  Apr 2024 - Sept 2024

  Marketing & Events

  In close collaboration with the CEO and the sales department, I (and one colleague) run the marketing & events department. My tasks include:-A to Z event planning: supervising the creative concept, choosing event partners, booking speakers, setting & achieving milestones, and creating and sending all communication related to the event.-Coordinating the production of ads (both on and offline) and lead generation campaigns, by different marketing agencies- Involved in podcast production- Involved in refining the marketing strategy- Creating and maintaining marketing automation workflows in HubSpot- Optimising processes and software stack for more efficiency Show less

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  BDO Belgium

  Jan 2025 - now

  Marketing & Communication Project Manager (Freelance)

  As Marcom Project Manager at BDO, I am responsible for coordinating and implementing marketing and communication projects that contribute to the company's visibility and growth. I work closely with various teams and departments, with stakeholder management playing an important role. My focus is on efficiently managing timelines, budgets and resources, and I apply project management techniques such as Agile and Waterfall to effectively achieve project goals. I also ensure an optimal customer experience and oversee the quality of communication and brand consistency, both internally and externally. Show less