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Cristiana Branco

Cristiana Branco

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location of Cristiana BrancoKennelbach, Vorarlberg, Austria

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  • Timeline

  • About me

    Paid Media Digital Marketing Manager

  • Education

    • IPAM

      -
      Licenciatura Marketing/Marketing Management, General

  • Experience

    • Decathlon Portugal

      Jan 2017 - Jun 2017
      Serviço ao cliente

    • Banco Alimentar Contra a Fome

      Sept 2017 - Jan 2017
      Voluntário

    • EuropeanWorld.eu

      Feb 2019 - Jun 2019
      Estagiário de comunicação e marketing

    • FITNESS HUT

      Sept 2019 - Jan 2020
      Business Consultant

    • AIESEC in Portugal

      Jan 2020 - Feb 2020
      International Volunteer

      Goal #8: Decent work and economic growth

    • Clever Advertising Group

      Nov 2020 - Aug 2021
      International Media Buyer

    • Havas Media Group

      Sept 2021 - Jan 2023

      • Execute, manage, and optimize programmatic media campaigns and programs for agency clients while meeting or surpassing client performance expectations.• Using multiple DSPs for campaign setup.• Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield.• Complete end to end management of campaign setup (uploading creatives such as hosted display, 3rd party tags, creating target audience, creating and activating pixels, and inputting relevant rails to improve campaign performance).• Delivering reports which shows campaign performance.Platforms: DV360, MediaMath, TTD, Campaign Manager, Adform, Nova, PubMaticClients: NOS Comunicações (B2C, B2B, WOO, WTF), NOS Audiovisuais, Worten, Pescanova, GrandVision, Dreamia, Ibersol (Pizza Hut, KFC, Taco Bell, Pans), Mylan, ANF, Luz Saúde, Repsol, Michelin, Prio, Scalibor, Prosegur, Jacobs Douwe Egberts, Alegro Weniger anzeigen

      • Programmatic Executive

        Jan 2023 - Jan 2023

      • Junior Programmatic Trader

        Sept 2021 - Jan 2022

    • PHD Media Spain

      Jun 2023 - Jun 2024
      Programmatic Specialist

      • Responsible for supporting the implementation and management of programmatic campaigns.• Campaign planning, distributing investments across various strategies based on client objectives and campaign KPIs.• Implementing the best practices for programmatic strategies.• Managing campaigns with Dynamic Creative Optimization (DCO) to enhance targeting and personalization.• Optimizing campaigns and providing weekly qualitative and quantitative tracking and feedback.• Providing support for client and agency requests and contribute to finance processes.• Preparing reports and presenting results to client.Platforms: DV360, TTD, Google Analytics, Adobe Analytics, Campaign Manager, Teads Ad ManagerClients: Seat & Cupra - Portuguese and Irish markets Weniger anzeigen

    • HEAD

      Jul 2024 - now
      Paid Media Digital Marketing Manager

  • Licenses & Certifications