
Jiahui Li
Business Development Manager

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About me
Marketing Strategist | Technical Product Marketer | Strategic Thinker | Heart Leader
Education

University of Aberdeen
-MSc Finance & Investment Management Commendation- Macroeconomics For Finance - Business Decision-Making - Business Economics and Finance - Into. Econometrics for Finance - Portfolio Analysis - Securities and Investments - Empirical Methods in Finance Research

Jilin University
-Bachelor of Economics FinanceFoundation courses: - Advanced Mathematics - Linear Algebra - Probability & Statistics - Macro & Micro Economics- World Economy- Econometrics- StatisticsSpecialist courses: - Money & Banking- International Economics- Public Finance- Corporate Finance- International Finance- Basic & Budgeting Accounting- Insurance- Investment- Taxation
Experience

Hunting Energy Services
Jun 2006 - Dec 2007Business Development Manager• Managed customer relationships and sales forecasting for tubing and casing supply, ensuring customer satisfaction and retention

Teledyne CDL
Jun 2008 - Jul 2011Business Development Manager• Led market research on underwater inertial navigation and other subsea imagery generation technologies for subsea survey, underwater inspection and construction applications.• Scaled business growth by effectively expanding the international agency network• Planned and executed industry events and tradeshows, ensuring strong brand visibility and engagement

MacArtney Norge AS
Sept 2011 - Dec 2013System SalesFocused markets: upstream oil & gas, Ocean Science• Crafted sales storylines and positioning for integrated system solutions and services• Promoted and proposed integrated systems and innovative solutions for subsea survey, IMR related construction activities, supporting and supplying pipeline inspection, rig move projects with suitable rental equipment• Supported Ocean Science related projects with comprehensive proposals in the area of environment monitoring, scientific and geological research Show less

Emerson Automation Solutions
Jan 2014 - Feb 2021Drove the end-to-end planning and management of integrated marketing programs for product launch, solution / product awareness and demand generation globally, as well as leading and guiding a team of Marketing Specialists.Specialties & scope:- Positioning & Value Propositions- Content creation (Playbook, Brochure, Flyer, Whitepaper, Videos, Animations, Blogs, Webpage copy)- Channel strategy (SoMe, PR - Industry & business media, industry and company events)- Project planning and management- Campaign analysis and reporting- Branding- Cross-functional collaboration- Team leadership Show less • Responsible for the monthly Global Services revenue and S&OP reporting • Developed strategic marketing plans to support the growth of Roxar Global Services• Defined global service positioning and created sales-enabling marketing collaterals• Managed the pursuit of large global service contracts with major oil and gas operators, including service sales management activities, contract negotiation and reporting• Provided guidance and support to the world area service teams during the proposal process; developed global service pricing strategies and programs to improve service profitability• Led a remote team of Service Sales Support team, provided transactional support and guidance for global service proposals Show less
Integrated Marketing Manager, Roxar Flow Measurement
Nov 2016 - Feb 2021Manager Global Service Sales & Marketing, Roxar Flow Measurement
Jan 2014 - Oct 2016

Vestas
Mar 2021 - Jun 2024Global Product Marketing Manager, Onshore Power Solutions, Project Development & Power-to-XDriving impactful marketing strategies that position Vestas as a leader in the renewable energy sector through a focus on strategic communication, stakeholder engagement, and competitive positioning.Key focus areas: - Marketing Strategy Development & Implementation - Go-to-Market Strategies & New Product Introduction - Narrative Design & Positioning - Campaign & Content Development - PR & Thought Leadership - Team Mentorship

Cadeler
Nov 2024 - nowVice President - Head of Communications & Marketing
Licenses & Certifications

Chartered Financial Analyst (CFA) Level 1
CFA InstituteJun 2008
Finance for Non-Financial Managers
Emerson Automation SolutionsJan 2015
Marketing 4.0
Emerson Automation SolutionsJan 2018
Social Media Marketing
Emerson Automation SolutionsJan 2018
Change Management
Emerson Automation SolutionsJan 2018
Leading at Emerson
Emerson Automation SolutionsJan 2018
Project Business Model and Risk Appetite
VestasOct 2022
Financial Techno-Commercial Training
VestasOct 2022
Presentation Advantage
FranklinCoveyMay 2023
Value Capture: Advanced Negotiation
University of AmsterdamMar 2023
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