
Amber Lawson

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About me
Plans Officer @ Department of National Defence | Public Affairs, Service Design
Education

Defence Public Affairs Learning Centre
2016 - 2017Basic Public Affairs Officer Course Communication, General
Experience

Department of National Defence
Sept 2000 - nowDeveloping communication focused solutions to launch product, promote change, and promote digital literacy. Currently a student of service design to create user-centric products through consultation, validation, and iterating solutions. Coordinated logistics and administration for more than 20 activity sites throughout the Prairies and Northern Canada. This included budget management, training coordination, transportation management, and personnel coordination and management.
Plans Officer - End User Interactions
Nov 2022 - nowPlans Officer
Nov 2019 - nowPublic Affairs Officer
Sept 2016 - nowCadet Activity Coordinator - Marksmanship, Biathlon, and Inter-Provincial Exchanges
Sept 2011 - Sept 2016Program Manager
Sept 2000 - Sept 2011
Licenses & Certifications

Advanced design thinking
IDEO UFeb 2022
Insights for Innovation
IDEO UNov 2021- View certificate

Prosci® Certified Change Practitioner
ProsciFeb 2023 
Human-Centered Service Design
IDEO UFeb 2023
Storytelling for Influence
IDEO UNov 2023
Meeting facilitation
Algonquin College of Applied Arts and TechnologyJun 2023
Foundations in Design Thinking
IDEO U
Unlocking Creativity
IDEO UJan 2023
Honors & Awards
- Awarded to Amber LawsonBedford Minor Hockey Recreation Supporter of the Year Bedford Minor Hockey Association May 2024 The nomination for you noted how as Safety Officer you went above and beyond to do whatever was asked of you. Your dedication to the team is very much appreciated and I want to thank you for not only volunteering in this role but all you did for the team. It is people like you that make Bedford Minor Hockey what it is.
- Awarded to Amber LawsonCelebrating Excellence Award - DM/CDS Regional Achievement Award Deputy Minister (DM) and Chief of Defence Staff (CDS) Oct 2022 Awarded to: Cadet 365 Implementation TeamLt(N) Stephen Armitage, Maj Sarah Bédard, Capt Paul Davison, Brendan Innes, Capt Amber Lawson, Capt Jeffrey Meaney, Maj Adam NeishThanks to the ongoing efforts of the Cadets & Junior Canadian Rangers Formation team, the pandemic presented an opportunity for increasing digital modernization through the Cadet365 initiative. This program allowed critical IT requirements through marked improvement in areas such as collaboration, architecture… Show more Awarded to: Cadet 365 Implementation TeamLt(N) Stephen Armitage, Maj Sarah Bédard, Capt Paul Davison, Brendan Innes, Capt Amber Lawson, Capt Jeffrey Meaney, Maj Adam NeishThanks to the ongoing efforts of the Cadets & Junior Canadian Rangers Formation team, the pandemic presented an opportunity for increasing digital modernization through the Cadet365 initiative. This program allowed critical IT requirements through marked improvement in areas such as collaboration, architecture enhancement, social media feedback utilization and greater IT efficiency through a smaller digital footprint. Ensuring the availability of virtual training centres was vital during the pandemic due to the cancellation of in-person programs. Enabling these programs to continue online meant continuity and long-term communication solutions to facilitate digital collaboration across the Cadet and Canadian Junior Ranger organizations. Show less
- Awarded to Amber LawsonCommander Cadets and Junior Canadian Rangers Commendation Commander Cadets and Junior Canadian Rangers, Brigadier-General J. Speiser-Blanchet Aug 2022 Captain Amber Lawson demonstrated outstanding dedication and skill as Social Media Manager to the Commander, Cadets and Junior Canadian Rangers, since the summer of 2019. She combined her creativity and public affairs savvy to exploit various social media platforms to best deliver messaging from the Commander to cadets, parents, CJCR staff, supporting organizations, and the Canadian public. Capt Lawson's social media talents and enthusiasm have greatly extended the reach and improved the… Show more Captain Amber Lawson demonstrated outstanding dedication and skill as Social Media Manager to the Commander, Cadets and Junior Canadian Rangers, since the summer of 2019. She combined her creativity and public affairs savvy to exploit various social media platforms to best deliver messaging from the Commander to cadets, parents, CJCR staff, supporting organizations, and the Canadian public. Capt Lawson's social media talents and enthusiasm have greatly extended the reach and improved the quality of the Cadet and Junior Canadian Rangers' strategic communications program. Show less
- Awarded to Amber Lawson17 Wing Winnipeg - Wing Commander's Commendation Colonel J.P.E. Charron Sep 2019 This Commendation is presented to the RCAF Run Public Affairs Team - Capt Amber Lawson Their dedication for the promotion of the 2019 RCAF Run, the Public Affairs team built and executed a comprehensive public affairs plan that brought the 2019 RCAF Run to new heights. Starting with the with the clear understanding of a back to basics approach, the team combined a traditional media outreach approach with an active social media plan, resulting in a community "buzz" leading to a sellout… Show more This Commendation is presented to the RCAF Run Public Affairs Team - Capt Amber Lawson Their dedication for the promotion of the 2019 RCAF Run, the Public Affairs team built and executed a comprehensive public affairs plan that brought the 2019 RCAF Run to new heights. Starting with the with the clear understanding of a back to basics approach, the team combined a traditional media outreach approach with an active social media plan, resulting in a community "buzz" leading to a sellout 2019 event. Despite a heavy workload, the team spirit and exceptional work ethic never faltered. Show less
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