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Liz Caceres, CDMP

Liz Caceres, CDMP

Market Researcher

Followers of Liz Caceres, CDMP400 followers
location of Liz Caceres, CDMPPasig, National Capital Region, Philippines

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  • Timeline

  • About me

    Senior Product Manager at San Miguel Food Inc

  • Education

    • University of the Philippines

      2007 - 2011
      Bachelor of Science (BS) Business Administration Major in Marketing

    • Ateneo Graduate School of Business

      2023 -
      Leadership and Management Development Program

  • Experience

    • Angelina Bakeshop

      Apr 2010 - May 2010
      Market Researcher

      Part of the team that conducted an intensive marketing research for the bakeshop which included surveys, in-depth interviews, and observations about the consumer buying behavior of the people of Iloilo

    • FUEL Social Campaign

      Sept 2010 - Mar 2011
      Market Researcher

      Part of the team that conducted an exploratory market research for FUEL, a Texas-based social campaign, to determine if the Philippines will be included in the international movement; Part of the team that facilitated the digital media launch of FUEL in various social media sites (i.e. Facebook, Twitter,Tumblr, and Vimeo)

    • Life At Wipro Splash

      Aug 2011 - Jan 2015

      Handled brand management for SkinWhite body lines (lotion, deo, and body wash) Handled brand management for Flawlessly U Extract Handled brand management for Flawlessly U Extract as well as project head for all the Extract new product launches; coordinates with R&D for product formulation options; coordinates with the packaging department for new artworks, possible change in packaging materials specs, and cost efficient options. Brand development, and implementation of sales programs.

      • Associate Brand Manager - SkinWhite

        Nov 2013 - Jan 2015

      • Associate Brand Manager - Flawlessly U Extract

        Aug 2013 - Aug 2014

      • Brand Associate- Extract Whitening & Flawlessly U

        Nov 2011 - Jul 2013

      • Brand Associate - Maxi-peel Body

        Aug 2011 - Oct 2011

    • Universal Robina Corporation

      Feb 2015 - Dec 2019

      Senior Brand Manager and Segment Head for Jack 'n Jill Corn Chips brands including Chippy, Mr. Chips, Taquitos and Tostillas, and Granny Goose brands including Tortillos and Kornets Brand Manager and Segment Head for Jack 'n Jill Corn Chips brands including Chippy, Mr. Chips, Taquitos and Tostillas, and Granny Goose brands including Tortillos, Kornets and Pop'N Chips Assistant Brand Manager and Segment Head for RTD Juice and Choco, Beverage Category

      • Senior Brand Manager and Segment Head

        Oct 2019 - Dec 2019

      • Brand Manager and Segment Head

        Jul 2016 - Sept 2019

      • Assistant Brand Manager and Segment Head

        Feb 2015 - Jun 2016

    • San Miguel Foods

      Dec 2019 - now
      Senior Product Manager

      Senior Product Manager for Magnolia Chicken, specifically handling the megabrand as well as the Magnolia Chicken Station.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Liz Caceres, CDMP
      Marketing Program of the Year Award (Large Scale) Splash Corporation Jul 2014 Awarded as Splash Corporation's Marketing Program of the Year for the SkinWhite Instant White campaign
    • Awarded to Liz Caceres, CDMP
      PANAta: The PANA Marketing Effectiveness Awards Philippine Association of National Advertisers (PANA) Jul 2014 Awarded the External Communications Excellence Award for the SkinWhite #BetterMe campaign, under the Digital Brands Category. "Re-invented, the PANAta now rewards communications that hit targets, and register growths. The first six winners of the PANAta Marketing Effectiveness Awards won from 107 entries, and graded based on brand metrics, increased employee satisfaction, as well as improved business partner relationships." - PhilStar July 28, 2014
    • Awarded to Liz Caceres, CDMP
      Asia Pacific Tambuli Awards 2014 UA&P Jun 2014 Awarded Bronze under the Teens Category for the SkinWhite #BetterMe campaign, which encourages young girls to be better versions of themselves. The first and only global award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver results and promote the social good— brands from around the world that celebrate human truths, inspire purpose, and effect real change.