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Jennifer Dillon

Jennifer Dillon

Promotions Director

Followers of Jennifer Dillon2000 followers
location of Jennifer DillonBoston, Massachusetts, United States

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  • Timeline

  • About me

    Paid Search at New Balance

  • Education

    • Emerson College

      -
      Bachelor of Science Marketing Communication

  • Experience

    • WERS 88.9 FM

      May 2012 - May 2013
      Promotions Director

    • Renaissance Literary & Talent

      May 2013 - Jul 2013
      Marketing Intern

    • BB GUN PRESS

      May 2013 - Jul 2013
      Public Relations Intern

    • Greater Media

      Oct 2013 - Oct 2014
      Marketing And Promotions Assistant

    • Emerson College

      Oct 2014 - Mar 2016
      Senior Administrative Associate, Marketing Communication

    • Kraft Sports + Entertainment

      Mar 2016 - Mar 2017
      Customer Service Representative

    • John Hancock Investments

      Mar 2017 - Aug 2017
      Digital Content Specialist (Contract)

      • Built and published content on company website with CMS (Adobe Experience Manager)• Built and deployed HTML email marketing campaigns with marketing software (Marketo)• Assisted with paid search and social campaigns (Google Ads, LinkedIn, Facebook, Twitter)

    • Digitas North America

      Aug 2017 - Apr 2021
      Search Marketing Analyst

      • Managed daily pacing and optimization of paid media campaigns• Holistic program management including keywords development, ad creative and strategy, targeting recommendations and optimization of programs towards key business goals• Platform experience included Google Ads, Microsoft Advertising, Search Ads 360 and Apple Ads• Brand experience included CVS Health, Victoria’s Secret, DUNKIN’, Signet Jewelers and Polaris

    • C-4 Analytics, LLC

      Apr 2021 - Sept 2024

      • Main day-to-day contact for key agency clients on digital marketing strategy• Recommend, execute, optimize and report on strategic digital marketing strategies across paid search, display, SEO, video, paid social, organic social, email and connected TV• Collaborate with cross-functional paid media, analytics, design, content and product teams• Train, support and mentor pod of four Account Coordinators and Account Managers• Gather, synthesize and analyze data to distill relevant findings into actionable strategic insights• Build and present concise performance reports with recommendations for constant improvement• Platform experience includes Google Ads, Google Analytics, YouTube, Microsoft Advertising, Waze, The Trade Desk and Facebook Ads Manager Show less

      • Senior Account Manager

        Oct 2022 - Sept 2024

      • Digital Marketing Account Manager

        Apr 2021 - Sept 2022

    • New Balance

      Sept 2024 - now
      Associate Manager, Search Marketing

  • Licenses & Certifications

    • Google Ads Search Certification

      Google

    • Google Analytics Certification

      Google

    • Microsoft Advertising Certfication

      Microsoft

    • Google Ads Shopping Certification

      Google

  • Volunteer Experience

    • New York City Marathon Team, Team For Kids

      Issued by New York Road Runners on Apr 2018
      New York Road RunnersAssociated with Jennifer Dillon

    • Boston Marathon Team, New England Patriots Charitable Foundation

      Issued by New England Patriots on Oct 2016
      New England PatriotsAssociated with Jennifer Dillon

    • Marine Corps Marathon Team

      Issued by The ALS Association on Jul 2015
      The ALS AssociationAssociated with Jennifer Dillon

    • Walt Disney World Marathon Charity Runner

      Issued by Make-A-Wish® Massachusetts and Rhode Island on Sept 2014
      Make-A-Wish® Massachusetts and Rhode IslandAssociated with Jennifer Dillon