Jonathan Horiel

Experience

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  STONE'S THROW BREWING

  Jan 2015 - Jun 2015

  Brand Strategist

  I had the opportunity to intern at a startup brewery in my college town. Their goal was to be a sustainably minded, community driven brewery. I helped them build their brand's foundation with target market research and brand identity development.

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  Self-Employed

  Jun 2015 - Feb 2019

  Full Stack Digital Marketer
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  Sunrun

  Dec 2017 - Nov 2019

  Brand Experience Manager

  Using design thinking practices to help build the brand of the biggest residential solar company in the U.S. I utilize a number of research methods to build empathy with Sunrun's customers to better understand their stories and experiences. These insights are analyzed and used to develop a concise, consistent brand across all of Sunrun's touch points while still being hyper-local with our messaging and value propositions. Helping create a planet run by the sun one home at a time.

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  Self-Employed

  Nov 2019 - now

  Freelance Videographer

  I'm the happiest with a camera in my hands, whether that's capturing a couple's wedding day or shooting branded interviews. Videos are my favorite way to tell stories and I like to do it all. I art direct, script write, storyboard, shoot, produce, and edit my videos to see a vision through from concept to reality.

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  Sunrun

  Sept 2021 - Mar 2022

  Content Strategist

  I worked with a team of designers to create Sunrun's first ever eCommerce experience in partnership with Ford. I created user personas that our team could reference during the design process. Our team anchored on user testing throughout the design process to deliver an experience that has been vetted by potential customers. I worked with the dev team to implement engaging content and proper event tracking for A/B testing. I managed the CMS to reflect the proper copy and optimized imagery. Show less

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  The Dyrt

  Mar 2022 - Jul 2022

  Brand Lead

  I had the opportunity to be he Brand Lead at The Dyrt for a transformative 4 months. Unfortunately, my time there was cut short. The brand team was intertwined with the growth marketing team where we were focused on driving growth by implementing brand driven creative across the customer journey. In 4 months we created hundreds of pieces of content across paid media, email, and the app store. We ran ongoing A/B tests helping us make informed, data driven decisions to drive our content strategy.

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  Bonfire Collective

  Sept 2022 - Apr 2024

  Account Manager

  I was an Account Manager at The Bonfire Collective where we're serving outdoor and environmental brands working to preserve the places we love to recreate. I worked with a team of strategists, marketers, designers, and writers collaborating on local to national marketing campaigns. For a handful of our accounts, I work as the liaison between our partner and our internal creative team. I lead creative development, campaign and content strategy, and project management. I strategized meaningful campaigns and then saw them through execution and reporting. And then do it all over again. Show less

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  Prologis

  Apr 2024 - now

  Solutions Marketing Manager

  I am a Solutions Marketing Manager working to bring renewable energy to logistical real estate throughout the US and around the world. I strategize and develop content focused across solar, storage, and mobility to show how we can provide renewable energy solutions throughout the supply chain.