Karishma Patel

Experience

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  French Connection

  Aug 2013 - Aug 2014

  Sales Advisor
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  Lancashire Evening Post

  Jan 2014 - Sept 2015

  News and Features Intern
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  BayTV

  Nov 2015 - Nov 2015

  Video Journalism Intern
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  Liverpool Echo

  Dec 2015 - Dec 2015

  News Intern
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  Insider Media

  Apr 2016 - Mar 2019

  - Collaborating with sales team and editorial directors in all coverageareas to ensure that the website's deep reporting and expert analysis isreflected in every video.-Developing shot lists, advising on shooting styles and managing allaspects of the pre- and post-production process.- Coaching clients in person and remotely toappear on camera or in voiceover.- Ensuring that all journalistic and legal standards are followed at alltimes.- Liasing with the company's advertising experts to ensure ads arepresented and placed at prominent positons within the Insidernewsletter.- Skilled with multiple camera setups, including but not limited to the- Sony A7sII, FS7, C100- Knowledge of online platforms, video compression and optimisationfor social networks such as YouTube, Facebook, Instagram, Twitter andVimeo- An understanding of the usage and clearance requirements formusic, images and footage- Adept with studio lighting setups- Professional competency editing with Adobe Premiere- Graphics experience utilising After Effects, Photoshop and Illustrator- Clear communicator with exceptional written and collaboration skills- Running weekly reports and analysing data to inform future plans Show less -Sourcing business news by managing relationships with businesses and PR agencies-Reporting exclusively on the property, corporate finance, technology, education and manufacturing sectors-Arranging and conducting interviews-Developing copy/content for digital creative to promote products such as corporate events, business guides, marketing databases and publications-Generating synopses ideas-Overseeing and editing online blog content using CMS-Analytics/reporting of digital and email campaigns (Google analytics/AdWord, Adestra Show less

  • Video and Social Media Content Producer

    Mar 2017 - Mar 2019

  • Editorial

    Apr 2016 - Mar 2017
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  Ao.com

  Dec 2016 - Jun 2018

  Content Producer

  - Supporting the creation of content that tells the story of ao'sproducts in order to sell in a way that people love to read and thatbloggers will link to.- Staying on top of current industry trends.- Meeting tight weekly deadlines and helping to plan monthly contentcalendar.- Filming and editing videos.- Upholding companies brand identity across all content.- Creating necessary graphics for each video.- Sourcing the necessary materials within budget.- Creating social edits for social channels.- Producing enticing feature thumbnail images.- Writing copy for each video which is SEO friendly.- Writing copy for social media.- Acting as a social media influencer to promote ao.com's productsand services.Examples of coverage obtained and links for videos included:-The Mirror, who syndicated the content out to sister publications suchas Belfast Live and Southport Visitor.-An article on Pretty52 and a social media post on Cosmopolitan’sFacebook page which boasts over 2 million likes. Videos posted at theweekend and received over 83K views (Total Circulation: 2,551,105, TotalVideo Views (Cosmo Facebook): 83,464) Show less

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  Broadhurst Optometrists

  Mar 2019 - Jun 2021

  Digital Marketing Manager
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  Waters Corporation

  Mar 2021 - now

  Campaign Manager