
Francisco Calderon
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About me
Business Intelligence| Business Development| Marketing & Sales Analytics| MSc| SFE| Tableau Desktop Specialist| Salesforce Certified Administrator| HubSpot Marketing Hub Certified | Google Analytics Certified
Education

DMC Peru
2024 - 2024Specialization Power Apps & Power Automate 20
DMC Peru
2023 - 2023Course Google Data Studio 20
DMC Peru
2022 - 2022Specialization Python for Analytics 17
Universidad de Ciencias y Artes de América Latina
2022 - 2022Digital Marketing Analyst Digital Marketing 17.5Courses:Marketing Basics & Media Facebook Ads Manager Google Analytics & Ads Business Case

Power BI Training Peru
2021 - 2022Pack Integral Power BI 18.03Levels:1. Level 1: Power BI Transformación2. Level 2: Power BI Pro Analista3. Level 3: Power BI Funciones Dax4. Level 4: Power BI Pro Service

Lund University
2013 - 2013Exchange student Industrial EngineeringActivities and Societies: Bleckhornen musical group, Member of ESN Lund, Member of Kalmar Nation I studied one semester at the Faculty of Engineering (LTH) at Lund University as an exchange student.

Universidad de Piura
2016 - 2016Innovation and entrepreneurship Program: iLabCourses:1. Innovation and Design Thinking2. Lean Startup Techniques

ESAN Graduate School Of Business
2019 - 2021Master of Science - MS Marketing 1st placeEmphasis on the development of criteria and capacity for qualitative-quantitative analysis for decision-making and implementation of marketing strategies

Universidad Nacional de Ingeniería
2013 - 2014Diploma course of Finance Finance, GeneralStudent of the XI Diploma course of Finance in the School of Economics Engineering and Social Sciences- UNI.

Pontificia Universidad Católica del Perú
2014 - 2015Master of Science - MS StatisticsThe Master in Statistics is a well-defined, rigorous, modern and applied program that links the knowledge and skills in order to solve real problems and develop this science.

New Horizons Regional Education Centers
2023 - 2023AZ-104 MS Azure Administrator Information Technology
BS Grupo
2017 - 2017Certified Marketing Analytics Professional Big data & MarketingVisual Analytics, Machine Learning and Big Data applied to Marketing.

ESIC Business & Marketing School
2021 - 2021Master of Science - MS Marketing 1st placeInnovative and up-to-date program that adapts to market demands, combining Commercial Research and Analytical Marketing techniques to have a 360º view of the market, consumers and competition, thus facilitating marketing decision-making.

CIBERTEC
2017 - 2018Diploma in Microsoft Excel 2016 19Levels:1. Microsoft Excel Basic 20162. Microsoft Excel Intermediate 20163. Microsoft Excel Advanced 20164. Application Development in Microsoft Excel 2016

New Horizons Regional Education Centers
2023 - 2023AZ-900 MS Azure Fundamentals Information Technology
Pontificia Universidad Católica del Perú
2008 - 2013Engineer's Degree Industrial Engineering Top 8% of facultyActivities and Societies: II National Congress of Project Management 2012, Workshop of Dynamics from A to Z Organized by the department of Academic Affairs of PUCP, Argumentation and Debate Workshop Organized by the department of Academic Affairs of PUCP, Swimming team.

CIBERTEC
2018 - 2019Diploma in Business Intelligence Business IntelligenceLevels:1. Business information analysis with Power BI for Excel.2. Interactive business information analysis with Power BI.3. Big Data

Universidad de Ingeniería & Tecnología - UTEC
2018 - 2019Semi-Distance Program Organizational Leadership"Develop the abilities to lead in the XXI century"Study with the excellence of UTEC and the flexibility of eClass®.Program Courses:1. Management of virtual teams 2. Leading agile organizations3. Digital communication 4. Coaching in the digital era
Experience

Vistony S.A.C
Jan 2011 - Mar 2011Production AssistantI measured the time of the product elaboration processes, it allowed me to identify problems and introduce some improvements in order to care for the production parameters. I worked on the Implementation of the “5S” Program, in order to have an organized and much cleaner place to work.I supervised the ISO 9001 system operation. Through this activity I knew how a company with ISO 9001 works; furthermore, I learnt how to submit documentation under this system.Achievements:-After making an analysis of time in the production line, the filling process was automatized; therefore, the elaboration time was reduced by 30%. -After implementing the 5S program, the number of accidents was reduced by 40%. Show less

Merck Group
Apr 2012 - Dec 2012Processes and Quality TraineeI collected information to build the processes, thus, I had to interview the heads of each processes and observe how they did their activities; moreover, I elaborated documents following a corporate format. I made flowcharts that allowed me to do better monitoring to all the operations in each procedure.I kept the order of the documentary system of The Quality Management System. I updated the versions of the procedures through the use of the intranet and a system of enterprise content management called "Alfresco".I participated in an internal audit in the areas of Marketing, Treasury, Credit and Collection Department, which allowed me to learn more about the procedures of these areas and the roles of an internal auditor.Achievements:-I updated and loaded all the procedures in the “Alfresco” system. -I designed a system in Excel, in order to identify which areas needed to be audited. -After conducting the internal audit, it was possible to close all observations and nonconformities. Show less

Banco Central de Reserva del Perú
Jul 2013 - Dec 2013Trainee in LogisticsAchievements:-I automated the record of customer satisfaction surveys, thus, the time invested in calculating the quality indicators decreased by 50%.-I managed to reduce the time of supply of the goods and services by 20% because I made a fast coordination with suppliers.Functions:I calculated process performance indicators,made surveys and wrote reports of customer satisfaction.I proposed improvements that allowed adequate control of the quality of the service.I participated in the ISO 9001:2008 audit to obtain the Recertification.I realized market researches to evaluate suppliers of goods that the bank requested. It allowed me to understand how the logistics area of a government institution works. Show less

TSnet S.A.
Feb 2014 - Jul 2014Junior ConsultantAchievements:-I elaborated and delivered all user manuals by the deadline.-I elaborated and delivered all the test cases of the modules by the deadline.Functions:Project Upgrade ERP Oracle E-Business Suite 11i to R12 - Banco de la NaciónI developed user guides for the modules General Ledger, Fixed Assets, Accounts Payables, Inventory, Purchasing, Human Resources and Budget. I conducted tests of reports in Oracle E-Business Suite R12 and Discoverer 11g in order to know if they worked properly. Show less

Pontificia Universidad Católica del Perú
Mar 2014 - Dec 2019Assistant ProfessorAssistant professor of Integral Quality Control course (March 2014 - July 2018, August - December 2019)Assistant professor of Integral Quality Control laboratory (March 2016 - December 2017)Assistant professor of Statistics for Engineers (March 2017 - December 2018)

Teva Pharmaceuticals
Jul 2014 - Feb 2017Business Development AnalystAchievements:- I coordinated the supply of CROVAST (rosuvastatin), EFICAERO (fluticasone/ salmeterol), ELEGYA (pregabalin), LIPIBEC (atorvastatin), ARIALE (sertraline Hcl) and PROLIDE (escitalopram oxalate) for their launch in the Peruvian market.- I updated the pipeline of the products that will be launched in the next five years.- I elaborated the methodology for the selection of new products.Functions:I analyzed the Peruvian pharmaceutical market to find new launch opportunities that complement the Teva Peru portfolio.I managed the Teva Peru Rx portfolio, analysing the product life cycle, profit, market share and other variables.I elaborated and presented business cases for new products, considering a profit higher than 80%. I kept updated the Master Product List, including cost information, sales and volumes.I provided updated information to the Business Units about the status of the products launched during the year, thus, they could make action plans in case of delay. Show less

Johnson & Johnson
Feb 2017 - Sept 2018Business Intelligence AnalystAchievements:- I implemented a new template to calculate the incentives, this reduced the calculation time from 2 hours to only 15 minutes.- I improved the Rebates process, now lasts only 2 hours and the ratio of compliance of the provision vs. the actual expense is 90%.-I implemented a new budget control template for the third sales force that allowed me to find S/. 92,184 that were used in Trade Marketing strategies.- I implemented two sales status reports: "DOI Report for Peru channels" and "DOI Report for Peru brands".- I implemented sales reports in Tableau and trained the commercial area in the correct use of this tool.- I participated in the CIW project in SAP, where I verified that the load flow of prices and discounts was carried out correctly.-I led the roll out and communication of the Safety Month in April 2018. Around 90% of the employees participated in the organized activities.Functions:I calculated the Rebate payment of the customers from the Traditional and Pharma Channel.I controlled the budget of the 3rd party salesforce (merchants and promoters) with the objective of optimize resources.I elaborated standardized reports of Sell Out, Sell In and DOI daily, monthly and quarterly.I participated in the S&OP meetings where I analyzed the sales reports and proposed adjustments to monthly sales targets.I was Tableau Desktop Key User, this tool allowed me to review the daily Sell Out and Sell In.I was SAP Key User for the Pricing, Discounts, Master of Products and Master of Customers Modules.I calculated the payment of incentives of the sales executives from the Traditional, Pharma and Modern channels. Show less

Alcon
Sept 2018 - Jul 2021Achievements:- I implemented DDD and PM reports in Tableau for Mexico, Chile, Argentina and Colombia.- I implemented the segmentation model in Surgical (Sx) and Vision Care (VC) in Andean Cluster, also I helped to implement the segmentation model in Mexico (Sx and VC) and Argentina (Sx and VC).- I leveraged global analytics by promoting Einstein Analytics and Tableau usage.- I supported the Automation Manager in the Mexico VC incentives calculation by standardizing the DDD report.- I collaborated with franchise leaders and marketing to support the following product launches:*Vivity: Present the imports report so they can know how competitors are performing in the market.*iLux: Collaborated with the iLux rep when it was in the promotional portfolio Functions:-Proactively support FML and sales reps with training and engagement on core CommEx platforms (i.e. Salesforce.com, Pitcher, Marketing Cloud and Einstein Analytics) to COUNTRY/ CLUSTER to maximize impact of local commercial execution.- Elaborate the monthly DDD and PM reports for Peru, Ecuador, Colombia, Chile, Argentina and Mexico with the IQVIA data. Also, analyse the tendencies of the Alcon products by country, region, brick and relevant market.- Identify local data-intensive processes, prioritize them, and automate with CommEx technologies.- Manage Salesforce instance for the Andean Cluster (Peru, Ecuador and Colombia).- Calculate the Sell In and Sell Out targets for Vision Care and Surgical in the Andean Cluster.- Participate in field rides and participate in the local business review meetings. Show less Achievements:- As a regional project, I implemented the Mexico’s DDD, PM (PMM + PMCH) and Prescriptions reports in Tableau.- I homologated the DDD, PM and Sell Out reports of Peru and Ecuador with the Andean Cluster template.- I launched the Physician Prescriptions report where a physician’s segmentation was used. Then, I trained the Peruvian and Ecuadorian reps so they could use this report to optimize their calls.- I implemented sales reports in Tableau and trained the commercial area in the correct use of this tool. This helped to reduce the reports elaboration time from 3 hours to 1 hour.- I implemented a Business Intelligence Sharepoint for PEEC where the DDD, PM, Prescriptions, Imports reports and Tableau links are located. This helps the commercial area to find all the information in only one place.- I implemented imports reports of contact lenses, intraocular lenses and viscoelastics in Tableau and trained the commercial area in the correct use of this tool. This helped to know which competitors had entered to the market.Functions:- I elaborated the monthly DDD and PM reports for Peru and Ecuador with the IMS data. Also, I analysed the tendencies of the Alcon products by country, region, brick and relevant market.- I elaborated the monthly Sell Out report for Peru and Ecuador. I analysed the achievement of the monthly and YTD targets, the variations of sales per month and YTD.- I elaborated and proposed the Market Share and Sell Out monthly targets for the Vision Care Business Unit.- I elaborated the monthly Physician Prescriptions report with the Close-Up data. Also, I categorized the physicians so the reps could know who they must visit to increase the prescriptions market share.- I elaborated the surgeries market report with information provided by the medical sales reps. Show less
Commex Analyst, Hispanic Cluster
Jun 2020 - Jul 2021Business Intelligence Coordinator Peru & Ecuador
Sept 2018 - May 2020

Casino Atlantic City
Jul 2021 - May 2023Analytical LeadAchievements:- I implemented the Turbo Tournament which had a ROI of 7.40 after applying A/B testing. Also, the average CIS and the number of bets increased.- I implemented the logic of the Sportbook Bonus for Sports Betting.- I Implemented the Mystery Chest promotion to recover passive customers and register them in the Online Casino.- I developed a Power BI Dashboard to control the Promotional Expenses.- I developed a sensitivity model to have personalized promotions for each guest and the promotional budget was optimized by 20%.Functions:- Analyze business variables such as CIS, COS, Recency, Latency, Frequency to implement new promotions for the Offline and Online Casino.- Define the application logic of Bonuses and Promotions for the Offline and Online Casino.- Coordinate with the Growth area the correct implementation of the Bonuses and Promotions in EBS - Elite Bonusing Suite (Bally Technologies), Alira and CRM Cloud.- Present the results of the bonuses, campaigns and promotions that are implemented in the Weekly Commercial Committees. Moreover, present recommendations for improvement based on the analyzes carried out. Show less

International Media Group
May 2023 - Aug 2024Business Intelligence LeadAchievements:- I implemented automated Commercial, Financial, Operational and Quality reports using Power BI.- I implemented a Business Intelligence Sharepoint where all the reports links are located. This helps different areas to find all the information in only one place.- I successfully led the Salesforce implementation process, ensuring a smooth and efficient transition to this new CRM platform.- I successfully integrated HubSpot with Salesforce making a smooth leads flow.- I implemented flows in Power Automate to automate operational processes ofthe Intake Center that reduced request resolution time by 75%.Functions:- Execute the analysis, development, maintenance and support of BI Solutions.- Implement automated solutions of existing reports and processes integrating data from different sources, such as 8x8, Five9, Vicidial, Salesforce and HubSpot.- Develop Dashboards and database structures using Business Intelligence tools.- Train users on elaborated reports or dashboards.- Manage and develop KPI's with defined objectives focused on the business.- Generate improvements to existing reports and support the elaboration of reports required by different areas of IMG.- Manage and model databases.- Promote the data-driven culture in the organization to drive operations and strategies.- Develop API connections by creating endpoints and managing requests and responses, ensuring interoperability and optimizing the performance of communication between applications. Show less

Ditech Group
May 2024 - nowSenior ConsultantAlexandria Project - Santander BankFunctions:- Project Management and Control. Including taking requirements of the needs of the bank's main stakeholders; as well as the assurance of the data model.- Create new data sets using data flows and recipes to have consolidated information. - Develop interactive Dashboards in Salesforce Analytics using SAQL, bindings and toggles.- Collaborate with functional analysts in interpreting and understanding business needs to develop solutions that optimize operational processes and increase efficiency. Show less
Licenses & Certifications

Interpretation and Training of Internal Auditor in ISO 9001:2008
Bureau VeritasJun 2012- View certificate

Hadoop Administration - Level 1
IBMMar 2019 - View certificate

Hadoop Data Access - Level 1
IBMMar 2019 - View certificate

DSE200x: Python for Data Science
UC San Diego ExtensionAug 2018 - View certificate

Data Science Foundations - Level 1
IBMFeb 2019 - View certificate

Hadoop Programming - Level 1
IBMMar 2019 - View certificate

Data Science Methodology
Cognitive ClassFeb 2019 - View certificate

Big Data Foundations - Level 1
IBMFeb 2019 - View certificate

Data Science Foundations - Level 2 (V2)
IBMFeb 2019 - View certificate

Hadoop Foundations - Level 1
IBMFeb 2019
Honors & Awards
- Awarded to Francisco CalderonRecognition for outstanding performance International Media Group Sep 2023
- Awarded to Francisco CalderonColaborador Estrella 2.0 Atlantic City Feb 2023 A 2.0 star Collaborator who lives and represents our values and purpose: 'Sharing happiness creating unforgettable experiences'.
- Awarded to Francisco CalderonPremio Credo Johnson & Johnson Colleagues Feb 2018 Recognition of colleagues based on the Leadership Imperatives.
- Awarded to Francisco CalderonJ&J Encore Bronze Award Johnson & Johnson Dec 2017 Key success behaviours exhibited: Shape, Deliver.
- Awarded to Francisco CalderonOrganizational Climate Committee 2016 Teva Peru Dec 2016
- Awarded to Francisco CalderonTEVA AWARDS Teva Peru Dec 2015 Guide Stars
- Awarded to Francisco CalderonTEVA AWARDS Teva Peru Dec 2015 Organizational climate
- Awarded to Francisco CalderonScholarship of student exchange program during the semester 2013-1 Student Mobility Office PUCP Jan 2013 Awarded the scholarship from the Office of Student Mobility PUCP to participate in a student exchange program during the semester 2013-1.
- Awarded to Francisco CalderonFirst place for the 5 years of secondary-Maria Molinari school -
Languages
- spSpanish
- enEnglish
- frFrench
- maMandarin
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