Corina Marcano

Experience

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  Revlon

  Jul 2003 - Oct 2003

  Intern

  Determine the percentage of usage of the full Installed Capacity of the Manufacturing Plant.

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  Procter & Gamble

  Feb 2005 - May 2007

  Customer Business Development representative

  - Participated in the SIX SIGMA project to improve the supply chain. - Involved in the development of an online tool to manage investment funds on POS. - Join in the pilot test to add Gillette’s portfolio to business. - Run activities in store to increase sales. - Develop a joint-business plan with each client.- Prepare quarterly Sales Overviews.

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  Space Corporation 2004, C.A.

  Jun 2007 - Apr 2009

  Key Account Executive

  - Sales, and planning of Corporate events (team building activities, conferences, corporate holiday parties) - Key account management and client development.- Negotiation with clients and suppliers.- Understand and analyze internal processes of customers.- Work together with designers to develop concept proposals for corporate events.- Customer service and support.- Follow up of payments and invoicing.

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  Spectrum Brands, Inc

  May 2009 - Apr 2010

  Chief of Product

  - Guarantee a profitable and sustained growth of sales and market share- Develop brand marketing campaign activities.- Manage the brand’s product portfolio.- Train direct and indirect sales force on product portfolio. - Build and maintain strong relations with the Sales Department.- Coaching on exhibition, layout and coding of products. - Manage brand budget assigned.

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  Pure Organic Inc

  Oct 2011 - Jan 2013

  Sales and Marketing Coordinator

  - Online Marketing using tools such as SugarCRM, Google Adwords, Google Analytics.- SEM and Remarketing Campaigns.- Improving and updating online content.- Newsletter Campaigns- Social Media Management. - Blog writer.- Management of EcoBuildingStore.ca Montreal's Clients.

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  NVI

  Mar 2013 - Aug 2013

  PPC and SEO Analyst

  - Online Marketing Strategies (SEM, Remarketing)- Campaign creation, management and optimization (SEM, Remarketing)- Account's Audit to prepare an optimization plan or restructure to maximize performance. - Optimize campaigns according to different KPIs (conversions, clicks, impressions, CPA)- Performance Reporting.- Onsite SEO (Search Engine Optimization) Proposals.- SEO strategies for clients. *NVI-iProspect Cup - Recognition given by Peers - Summer 2013*

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  IProspect Canada

  Sept 2013 - Jun 2017

  - Manage, supervise and mentor a team of 4 Digital Marketing analysts, specialists and interns. - Provide support to a team of analysts in terms of implementing, optimizing and reporting on campaigns for different clients. - Perform QA (Quality Assurance) on all deliverables. - Lead digital marketing strategies for well-known Canadian brands in different industries. - Function as a paid search, display and social expert.- Plan, manage, execute and optimize digital marketing campaigns.- Responsible for ongoing campaign optimization including budget tracking, on-site conversions, bid management, negative keyword strategies, website and category exclusions, ad creative, ROI, ROAS.- Daily use of reporting tools such as Google Analytics, Google data studio.- Proactively share expertise.- Identify opportunities in the market for existing clients. - Prepare sales pitches focused on Paid Media: Google Adwords, Facebook, Twitter, LinkedIn, YouTube.- Balance team composition, responsibilities and workloads.- Responsible for employee job satisfaction and career growth. Show less - Online Marketing Strategies (SEM, Remarketing, Display, Social Ads, PPC, Video)- Campaign creation, management and optimization (SEM, Remarketing, Display, Social, Video)- Account's Audit to prepare an optimization plan or restructure to maximize performance. - Build brand awareness for the client's account on different industries, such as insurance, travel CPG.- Optimize campaigns according to different KPIs (conversions, clicks, impressions, CPA)- SEM (PPC) campaigns for retailers with ecommerce goals. (shopping campaigns, dynamic remarkting)*Collaboration Award 2013* Show less

  • Digital Paid Media Team Lead

    Apr 2014 - Jun 2017

  • PPC Analyst

    Sept 2013 - Mar 2014
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  SSENSE

  Jul 2017 - Aug 2017

  Senior SEM Specialist

  - Manage and implement SEM campaign strategies (Google Adwords, Bing, etc.)- Manage campaign bidding from an analytical standpoint to ensure the achievement of target ROAS.- Identify and implement automation opportunities (scripts, algorithms, etc.)- Challenge and propose new campaigns or structure to improve ROAS and customer experience. - Contribute in the planning and coordination of an API for the account. - Innovate throughout all touch points of the Search Marketing Campaigns. - Prepare ad hoc analyses and reports containing insights and actionable recommendations.- Run A/B testing and measure performance.- Partner with Google representatives on identifying and implementing improvements to the existing account.- Work with other channel managers on optimizing overall performances. Show less

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  GSoft

  Sept 2017 - Mar 2021

  Besides my senior paid media strategist responsibilities, I also became the web tracking specialist at the company, which included responsibilities like:- Model and maintain web data layer, Google Tag Manager container- Ensure accurate web analytics data integrity & maintain documentation of tracking events- Debug and troubleshoot web analytics tracking issues- Develop & maintain reports and dashboards in Google Analytics - Find creative solutions to enable almost analytics data requirements Show less - Plan, create, launch and optimize paid media campaigns.- Ensure proper data collection and tracking for all paid media campaigns.- Strategize, design and implement A/B experiments to test audiences, creative, landing pages, etc- Manage monthly reporting and strategy sessions- Scope, develop, and manage different initiatives to consistently hit objectives. - Be the strategic advisor to increase the paid media performance- Consistently identify cross-channel strategies to increase ROI. Show less

  • Growth Marketing Manager

    Mar 2020 - Mar 2021

  • Growth Marketing Manager - Paid acquisition

    Mar 2019 - Mar 2020

  • Paid Media Strategist

    Sept 2017 - Mar 2019
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  HelloDarwin

  Mar 2021 - Sept 2021

  Growth Marketing Manager

  While I was the Head of Marketing, we rebranded from B2BQuotes to HelloDarwin. The launch included a full new brand, website (including a migration to a new domain), and 2 web applications.- Own the development and communication of the long-term vision, goals, and roadmap for the integrated growth marketing strategy- Define demand generation strategy and channel mix to drive net new acquisition - Leverage knowledge of demand generation tactics such as paid social, SEO/SEM email marketing, nurturing, to create a campaign calendar to acquire new customers.- Manage the agency helping with demand generation tactics, including marketing ops.- Ensure full-funnel optimizations across the customer journey from lead to close.- Identify customer needs and creative opportunities for growth- Set the KPIs and metrics that define measurable success across the marketing organization.- Make sure each touchpoint on the customer journey tells the right story. Show less

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  Mechanism Ventures

  Sept 2021 - Jul 2023

  - Own the entire growth strategy including performance marketing (strong focus on Google Ads, Facebook Ads, TikTok Ads, Amazon Ads & CRO), and explore organic growth opportunities with SEO, and lifecycle.- Feasibility-test new channels and flows, but also new complementary sources of revenue.- Drive CRO experiments and make decisions as soon as possible. - Be the hands-on execution and owner of the acquisition funnel, optimizing existing Google Ads, Amazon Ads, Facebook campaigns, and TikTok Ads.- Achieve customer acquisition and revenue growth targets as defined by the founders. - Extract valuable insights to refine the business’ growth strategy Show less As a Growth Engineer I was responsible for Growth Strategies, mostly paid media, for 2 of Mechanism's Portfolio Companies to help them get from 0 -> 1, default alive.- Own, develop and execute data-driven paid media strategies to drive efficient revenue.- Drive improvement and scale all paid media channels. - Responsible for channel-specific KPIs- Carefully prioritize for maximum efficacy. - Make decisions with the best information available, even if there is no statistical significance. - Knowledge sharing to help develop holistic paid media strategies and best practices. Show less

  • Growth Marketing Manager

    May 2022 - Jul 2023

  • Growth Marketing Manager

    Sept 2021 - May 2022
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  Self-employed

  Jul 2023 - now

  Growth Marketing
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  Glowtify

  Nov 2024 - now

  Marketing Product Director