Richard Dreyfus

Experience

• 

  Mitsubishi Electric Automation, Inc.

  Nov 1984 - Feb 2001

  Senior Account Executive

  Sold and merchandised premium priced consumer electronics to specialty, independent and large regional retailers. Instrumental in the rollout of High Definition Television• Consistently met or exceeded corporate sales goals.• Improved the quality of training in the region, based on feedback from retail sales executives. • Accountable for business disciplines including, product positioning, forecasting, allocations, planning and reconciliation, returns, merchandising, marketing and training.• Responsible for 2 of the top 10 customers in the country.• Chosen by management to relocate to California to help turnaround an underperforming territory.• Achieved #1 sales standing for the region, as well as #1 in sales for the Central United States. Show less

• 

  Toshiba

  Jul 2002 - Jun 2015

  Drove sales and merchandising of consumer audio, video and computer products to National and regional distributors and brick and mortar retailers. In addition to regional and National distributors, customers included members of the NATM and Nationwide Buying Groups. • Positioned Toshiba as a strategic partner with all customers. • National Coordinator - As the primary corporate conduit, accountable for all strategic relationships, full portfolio sales and marketing, nationally-based strategic planning and trade show management. (Nationwide Marketing Group, a $15 billion industry buying group)• Accountable for business disciplines including, product positioning, forecasting, allocations, planning and reconciliation, returns, merchandising, marketing and training.• Continued accountability for consistent growth of the single largest distributor.• Created sales and merchandising opportunities impacting overall continued growth and profit. Show less Generated sales and merchandising programs of consumer audio and video products to National and regional distributors.• Accountable for the 4th largest account in the company which was the largest National distributor. • Increased volume to $92 million over a three year period with national distributor an increase of 107%.• Initiated and carried out marketing plans to assist customers in exceeding their goals.• Earned multiple Salesperson of the Year awards. Achieved membership in President’s Club and was awarded Top Gun Performer on multiple occasions. Show less

  • Channel Sales Manager

    Dec 2010 - Jun 2015

  • Regional Distributor Manager

    Jul 2005 - Dec 2010

  • Key Account Manager

    Jul 2002 - Jul 2005
• 

  Winegard Company

  Apr 2016 - May 2021

  National Sales Manager

  Responsible for driving sales of consumer electronics, antenna, connectivity and satellite products.• Introduce Company to new brick and mortar retailers.• Create effective promotions with e-commerce customers.• Work with distributor and retail partners to further revenue and profit growth.