Paola Mastrocola

Experience

• 

  Veuve Clicquot

  Oct 1998 - Dec 2000

  Trainee

  FOCUSED ON THE VEUVE CLICQUOT BRAND AT VEUVE CLICQUOT DO BRASIL. I have had the privilege of working across various departments, including communication, marketing, trade marketing, and sales. My career began with an extraordinary opportunity – an intense and unique experience in the iconic world of Veuve Clicquot, which had recently been introduced to the Brazilian market.

• 

  Hennessy

  Feb 2001 - Mar 2002

  Marketing analyst

  DEDICATED TO HENNESSY BRAND AT MOËT HENNESSY DO BRASIL (LOUIS VUITTON MOËT HENNESSY)In addition to successfully executing all marketing activities outlined in the Hennessy brand's marketing plan and leading the VSOP on the Rocks campaign, I furthered my role as a robust brand ambassador. Following an immersive experience in Cognac, France, I conducted training sessions and delivered impactful presentations. The results were outstanding, with sales doubling within a year.

• 

  Moët Hennessy

  Mar 2002 - Apr 2015

  HIGHLY DEDICATED TO STRATEGICALLY ADVANCING THE WINE PORTFOLIO OF LVMH IN BRASIL. As the Brand Manager for the wine portfolio of Moët Hennessy, I held responsibility for the performance of brands such as Terrazas de Los Andes, Cloud Bay, among others, including agency wines. I led a strategic restructuring of Moët Hennessy's wine portfolio in Brazil, propelling Terrazas de Los Andes to a leadership position in value within the Brazilian wine market. I played a significant role in shaping the development of the high-quality wine market in Brazil. Show less

  • Group Brand Manager - MOËT & CHANDON, DOM PÉRIGNON, BELVEDERE

    Apr 2011 - Apr 2015

  • Senior Brand Manager

    Apr 2007 - Apr 2011

  • Brand Manager

    Apr 2004 - Apr 2007

  • Coordenador de marketing

    Jul 2003 - Apr 2004

  • Marketing specialist

    Mar 2002 - Jul 2003
• 

  CHANDON

  Apr 2015 - Apr 2022

  CHANDON

  • MARKETING MANAGER / HEAD OF MARKETING - CHANDON BRASIL

    Jan 2021 - Apr 2022

  • Marketing Manager - CHANDON BRASIL

    Apr 2015 - Dec 2020
• 

  The Luxury of Purpose

  May 2023 - now

  Founder

  THE LUXURY OF PURPOSE - MY PERSONAL APPROACH On an exploratory journey in Europe where I engage in strategically nurturing brands and projects that hold a special place in my heart.

• 

  Nova SBE VOICE Leadership

  May 2024 - now

  Ambassador & Mentor