Valerie Marchand

Experience

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  McDonald's Corporation

  May 2009 - Aug 2011

  McDonald’s Crew Trainer

  Started as crewmember and was promoted to crew trainer to train new employees. Worked at both the front counter register and the drive-thru register, to give the best service possible. Developed communication skills by working with many different people and customers

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  Full-Time Summer Babysitting

  Jun 2010 - Aug 2013

  Summer Sitter

  Cared for two young girls for two consecutive years on weekdays in the summer while their parents were at work. Continue to babysit when I am at home from school on breaks throughout the year. Responsibilities include waking the girls up in the morning, making meals, taking them to different activities and taking care of them.

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  Babysitting

  Aug 2011 - Oct 2013

  Mother’s Helper

  Care for four young girls, 8-12 hours per week, while their mother works from home or runs errands. Responsibilities include working with the girls on schoolwork, making meals, taking them to different activities and putting them to bed.

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  Michigan State University

  Aug 2012 - May 2014

  Undergraduate Learning Assistant

  Worked with Professor Fayyaz Hussain at Michigan State University to help keep track ofgrades of his 300 student Interactive Studies in Social Science class. Responsibilities included assisting students with homework, preparing for exams, administering quizzes and exams and sending out class e-mails.

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  Jack Breslin Student Events Center

  Sept 2013 - May 2015

  Assist with developing and implementing marketing plans and strategies for clients to aid in promoting student events, conferences, concerts and sporting events. Responsibilities include managing and creating social media content, writing and designing a monthly employee newsletter and photographing events. Assist guests at sporting events, concerts, and other live events. Responsibilities include checking guests' tickets and directing them to their seats, engaging with guests and answering questions about the event and/or the venue and ensuring that the guests are safe and comfortable.

  • Marketing and Media Relations Assistant

    Sept 2014 - May 2015

  • Usher

    Sept 2013 - Sept 2014
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  Habitat for Humanity of Michigan

  Sept 2013 - Dec 2013

  Communications Intern

  Acquired professional experience in the field of public relations. Tasks included assisting with event coordination, writing monthly e-newsletters for staff members, upkeep of social media and writing for the new Habitat for Humanity of Michigan website.

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  Meridian Entertainment Group

  Jan 2014 - May 2015

  Event Promotions and Marketing Intern

  Acquiring professional experience in event promotion and event set-up. Some of my tasks include managing artists’ publicity for events, writing press releases, managing radio and print ads and assisting with marketing plans and media lists for events such as concerts, fairs and festivals.

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  City of Lansing, Michigan

  Mar 2014 - Jan 2022

  Leading the City's overall digital and traditional marking strategy, managing the communications team to create engaging and effective campaigns, coordinating and collaborating with department, program and project leaders to promote their goals and messages, building and implementing brand standards across the City, engaging with citizens, community organizations, media and relevant stakeholders, developing and implementing proactive strategic communication plans, managing media, press releases, press conferences and telling the story of the City of Lansing. Show less Writing, reviewing, editing and managing the City of Lansing's web and social media content. Responsibilities include developing and executing strategic social media communication initiatives, facilitating effective, responsive and appropriate communications between city agencies and citizens, coordinating and collaborating with department, program and project leaders to promote their goals and messages and ensuring consistent digital messaging enterprise-wide. Developing and implementing strategic plans in the event of a citywide emergency or crisis. Leading the hiring process for all city social media and communications interns. Providing work direction and overseeing all city social media interns. Show less Acquiring professional experience in social media and communication between the Public Service Department of Lansing and its citizens. Some of my tasks include creating, scheduling and posting content to the Public Service Department's social media outlets, including Facebook, Twitter and Vimeo, monitoring and responding to online complaint reports and other requests for information and service, assisting with media releases, updating and maintaining the Public Service Department's website, designing event invitations and flyers, designing and writing a bi-weekly, seasonal e-newsletter using MailChimp and developing communication tactics for various projects. Show less

  • Communications Director

    Jan 2021 - Jan 2022

  • Communications Manager

    Feb 2018 - Dec 2020

  • Digital Media Manager

    May 2015 - Feb 2018

  • Social Media and Communications Intern

    Mar 2014 - May 2015
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  Michigan State University

  Oct 2021 - now

  Communications Manager - Executive Communications

  Supporting programs and initiatives that are presidential or university communications driven to build a collaborative and open culture within University Communications and across Michigan State University. Responsible for identifying and building storytelling frameworks, developing and maintaining active executive speaking opportunities for at local, state and national speaking events. Developing and updating the president’s webpage ensuring the content is current and refreshed, managing the video and photo support process, including coordination and approvals, writing and editing support, social media and help on all special projects, including research benchmarking and program management responsibility. Show less