Tarini Manhas

Experience

• 

  Dainik Bhaskar Group (दैनिक भास्कर)

  Jun 2012 - Aug 2012

  Freelance Writer/ Researcher

  Authored freelance articles for the monthly tween magazine, Young Bhaskar, under the Dainik Bhaskar Group. My contributions centered on meticulously researching and crafting engaging content tailored for children. I adeptly distilled complex topics into easily digestible bites to enrich their knowledge across diverse fields.

• 

  SantaBanta

  Jun 2012 - Sept 2012

  Graphic Designer

  The role encompassed conceptualizing and creating wallpaper backgrounds while consistently researching options with high click-through rates. This involved devising innovative ideas to develop engaging wallpapers that captivate user interest and enhance aesthetic appeal.

• 

  Pulp India

  Feb 2013 - Dec 2013

  Design Manager

  I actively engaged with clients to comprehensively grasp their requirements prior to making design decisions. I crafted designs across various mediums including visual identity, digital platforms, magazines, posters, product packaging, exhibition displays, in-store communications, and corporate communications. Additionally, I orchestrated photography and video shoots as an integral component of the role. Notable clients included Being Human Clothing, Cottonworld, Tour de India, Shiro Restaurant, and Skyi Real Estate. Show less

• 

  Freelancer

  Jan 2014 - Oct 2014

  Freelance Visualiser

  As a freelance graphic designer, my work spanned various projects for clients such as UTV Movies, Soak Apparels, Stylist Aesha Merchant, and Teacherni.com. Responsibilities included pitching concepts, understanding client requirements, and providing design consultation services. This involved guiding projects from conceptual ideation to final execution, covering a wide range of deliverables including visual identities, branding materials and marketing collaterals. Through client consultations, I ensured a thorough understanding of their needs and objectives, translating insights into effective visual communication. Show less

• 

  Teabox

  Oct 2014 - Nov 2015

  Visual Designer

  Collaborated alongside Pentagram design studio in New York City branch to develop a fresh identity for Teabox, an e-commerce tea brand. Collaborating closely with Pentagram's partner Natasha Jen and her design team, we gathered valuable insights and executed strategic branding initiatives across digital and print materials. Leveraging this experience, several design assets were executed for the website and packaging, ensuring a 360° enhanced cohesive and enhanced user experience for our customers. Show less

• 

  22feet Tribal Worldwide

  Dec 2015 - Jan 2019

  Art Director

  22feet Tribal Worldwide operates as a digital marketing solution arm within the DDB Group Asia Pacific and Omnicom Group Inc. In this role, I engaged directly with clients to understand their marketing objectives, ensuring alignment with global guidelines while delivering across all platforms. Responsibilities encompassed ideating key visuals for digital and print layouts, orchestrating photo and video shoots, vendor management, and end-to-end project execution. Client portfolio included Levi's®, Tanishq, Heineken, and Go Colors.Deliverables encompassed diverse projects:- New season collection campaigns- Website enhancements for superior User Interaction and Experience- Wireframing, prototyping, and testing- Branding extensions, accommodating both experimental designs and adherence to global guidelines- Digital media banners- Social media content creation for platforms like Instagram, Facebook, etc.- In-store communication strategies Show less

• 

  Interactive Avenues

  Jun 2019 - Jan 2020

  Group Head - Art

  I handled projects for renowned companies in real estate, fitness, lifestyle, and smart home products. I led the team responsible for advertising and social media content for Xiaomi, covering RedMi Phones, Mi TV, and smart home products. Additionally, I lead the UI/UX enhancement project for Embassy Residential Group and Tata Hitachi, optimizing their website through research, prototyping and testing to enrich user experience.

• 

  Amazon

  Jul 2020 - Jul 2023

  Visual Designer

  I collaborated with global campaign managers across Europe, the US, and Canada, proposing design solutions for advertisers like Microsoft, Disney+, Braun, Paramount+, Nestlé, Mattel, Logitech, L'Oreal, Samsung, Google, Lego, HP, Bosch, VISA, Electrolux, Le Creuset, and more. Across various platforms like landing pages, Fire TV, and display ads, I integrated style guides and conceptualisation to align with briefs. Campaign ideas were conceptualised to ensure adherence to creative standards and optimise the end-user experience for customers. Additionally, I contributed to high-impact events like Prime Day, Black Friday, and Cyber Monday, addressing design challenges and spearheading sales pitch projects to enhance revenue and conversion rates across different verticals. Show less