William Farali

Experience

• 

  ASTRA S/A INDÚSTRIA E COMÉRCIO

  Jan 2012 - Dec 2013

  Aprendiz de manutenção mecânica

  Experiência como aprendiz de mecânico em atividades gerais. Em adicional, manutenção preventiva em injetoras plásticas.

• 

  Siemens

  Mar 2014 - Dec 2015

  Technical Intern

  Technical support in Application Engineering for MV Switchgears, LV Switchboards and Transformers.Responsible for Tender specification elaboration and customer supportProject capex commercial estimation

• 

  Siemens

  Mar 2016 - Jan 2022

  - Focus on Distribution Systems Portfolio for Data Centers Market [Colocation, Hyperscale, Enterprise]- Ensure Salesforce account transparency (Update of all relevant fields)- Market analysis & trends relation with marketing MS organization- Elaborate the Account Business Plan- Support Key Account Manager and Regional Sales- Prime responsible for proactive Sales Activities, Plan & visit customers for generation of service business opportunities/ bring leads to Sales. - Creating pull effect from market and build pool of requirement for entire DS portfolio i.e. Medium Voltage Switchgears, Systems and Solutions.- Define and implement business strategy for DS portfolio in specific segments in order to increase Market Share.- Get market intelligence on MV/LV markets (e.g. market size, competition etc..).- To conduct regular promotional activity at customer place like Customer Service presentations, Spec-in activities for tenders. Development of new customers - To push channels and customers to derive higher growth. - Routinely discuss and communicate on sales opportunities strategy with members of the sales team. Show less Supporting electrical designers in different planning stages with software tools, tender specification texts, planning and application manuals and professional consulting.Integrated planning boosts the safety and reliability of electric power distribution systems.Responsible for elaborate technical memorials for specific project need and help customers to make the solution viable.Knowledge about technical standards and sharing experiencies with customers to define the best technical solution for each case.Main portfolio:- Medium Voltage Switchgears- Low Voltage Switchboards (LVSB and MCC) Show less Responsible for identify and develop new business opportunities in Engineerings.Technical and Sales support for electrification and automation, supporting electrical designers in different planning stages with software tools, tender specification texts, planning and application manuals and professional consulting.Main products for electrification: - High Voltage equipments and turn key solutions- Medium and Low Voltage Switchgears- Dry Transformers- Low voltage products and busbarMain products for automation: - PLCs- HMIs- Software Licences - Industrial Communication Show less

  • Sales Business Development

    Oct 2019 - Jan 2022

  • Totally Integrated Power Consultant Support

    Apr 2019 - Jan 2022

  • Business Developer

    Aug 2018 - Apr 2019

  • Sales Technician

    Nov 2016 - Jul 2018

  • Sales technician (external)

    Mar 2016 - Nov 2016
• 

  V2COM

  Jan 2022 - Nov 2023

  Sales Account Executive

  Responsible for sales and after sales activities for key accounts in Utilities market, which includes HW and SW portfolio for Smart Grid and Grid Automation

• 

  Siemens

  Nov 2023 - now

  Product Specialist

  Development of Business Plan for National MarketResponsible for Low Voltage Switchboard PortfolioGo2Market StrategiesPartners Development