Catherine Porter

Experience

• 

  Schulze and Burch Biscuit Co.

  Jan 1997 - Jan 1999

  Assistant Marketing Manager
• 

  American Licorice Company

  Dec 1999 - Oct 2001

  Associate Marketing Manager
• 

  Maple Leaf Foods Inc

  Feb 2002 - Aug 2005

  Marketing Manager

  Product portfolio management and customer marketing for in-store bakery business across crusty & specialty breads, bagels and pastries.

• 

  Sara Lee

  Aug 2005 - Jul 2012

  Senior Manager, Customer Marketing

  Customer marketing for national and regional restaurant chains, convenience stores and vending covering meats, bakery and coffee & tea. Launch of direct in-store bakery business with pie category. Product management for cakes & upscale desserts.

• 

  McCain Foods

  Jul 2012 - Sept 2015

  Senior Customer Marketing Manager

  In-Store Deli, Convenience Stores, Contract Management, Military

• 

  Grecian Delight Foods

  Oct 2015 - Jun 2019

  Director of Foodservice Marketing & Commercialization

  Corporate & Foodservice Marketing, Commercialization and Convenience Store/Vending Sales. Consumer trends, sales materials, trade show strategy, website development and management, social media, Salesforce administration, public relations.

• 

  CP Marketing Services

  Jun 2019 - Dec 2020

  Marketing Consultant

  Marketing professional with more than 20 years of experience in the food industry, with specialty areas including foodservice, convenience stores and in-store bakery/deli. Recognized as an industry expert for insights-based go-to-market strategy and knowledge of the foodservice industry and consumer trends. A previous speaker at NACS, IFMA committee member and byline author for FSR and Convenience Store News magazines.

• 

  Elohi Strategic Advisors

  Dec 2019 - now

  • Chief Marketing Officer

    Jan 2021 - now

  • Senior Vice President Marketing

    May 2020 - Dec 2020

  • Marketing Advisor

    Dec 2019 - May 2020