Catherine Porter

Catherine Porter

Assistant Marketing Manager

Followers of Catherine Porter1000 followers
location of Catherine PorterNaperville, Illinois, United States

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  • Timeline

  • About me

    Chief Marketing Officer at Elohi Strategic Advisors | B2B Marketing Strategy & Execution | Value Proposition | Trade Show Strategy & Management | Content, Digital & Social | Foodservice, Retail, Perimeter, C-Store

  • Education

    • DePaul Driehaus College of Business

      -
      MBA International Business
    • DePaul University

      -
      B.S. Marketing, Finance
  • Experience

    • Schulze and Burch Biscuit Co.

      Jan 1997 - Jan 1999
      Assistant Marketing Manager
    • American Licorice Company

      Dec 1999 - Oct 2001
      Associate Marketing Manager
    • Maple Leaf Foods Inc

      Feb 2002 - Aug 2005
      Marketing Manager

      Product portfolio management and customer marketing for in-store bakery business across crusty & specialty breads, bagels and pastries.

    • Sara Lee

      Aug 2005 - Jul 2012
      Senior Manager, Customer Marketing

      Customer marketing for national and regional restaurant chains, convenience stores and vending covering meats, bakery and coffee & tea. Launch of direct in-store bakery business with pie category. Product management for cakes & upscale desserts.

    • McCain Foods

      Jul 2012 - Sept 2015
      Senior Customer Marketing Manager

      In-Store Deli, Convenience Stores, Contract Management, Military

    • Grecian Delight Foods

      Oct 2015 - Jun 2019
      Director of Foodservice Marketing & Commercialization

      Corporate & Foodservice Marketing, Commercialization and Convenience Store/Vending Sales. Consumer trends, sales materials, trade show strategy, website development and management, social media, Salesforce administration, public relations.

    • CP Marketing Services

      Jun 2019 - Dec 2020
      Marketing Consultant

      Marketing professional with more than 20 years of experience in the food industry, with specialty areas including foodservice, convenience stores and in-store bakery/deli. Recognized as an industry expert for insights-based go-to-market strategy and knowledge of the foodservice industry and consumer trends. A previous speaker at NACS, IFMA committee member and byline author for FSR and Convenience Store News magazines.

    • Elohi Strategic Advisors

      Dec 2019 - now
      • Chief Marketing Officer

        Jan 2021 - now
      • Senior Vice President Marketing

        May 2020 - Dec 2020
      • Marketing Advisor

        Dec 2019 - May 2020
  • Licenses & Certifications