Atiya Fatima

Experience

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  Cook yumz

  Apr 2013 - Dec 2024

  Social Media Manager (freelancer)

  - More than 50 channel successfully monetized and sold with 100% customer satisfaction.- YouTube Video optimization services- Youtube content creation in multiple languages- Youtube thumbnail creation

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  The News International

  Apr 2019 - Jun 2019

  Media Intern
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  Daraz.pk

  Jul 2019 - Jan 2021

  Digital Project Lead | E-commerce Marketing Specialist

  Developed and executed end-to-end digital marketing strategies for a leading e-commerce platform, directly contributing to a significant increase in brand awareness and sales revenue.Led and mentored a cross-functional team of marketers, fostering a collaborative environment to ensure consistent project execution and timely delivery of campaigns.Managed the full spectrum of digital channels, including SEO optimization for product listings and a dedicated YouTube channel, utilizing video content to enhance customer engagement and drive traffic.Forged and managed strategic partnerships with key influencers, expanding brand reach and resonating with target demographics to boost user acquisition.Analyzed campaign performance data using analytics tools to monitor ROI, identify trends, and make data-driven decisions to optimize future marketing initiatives and budget allocation. Show less

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  Tech hub

  Jun 2021 - Dec 2023

  Project Coordinator

  Orchestrated the end-to-end project lifecycle for multiple digital initiatives, from initial scoping and resource allocation to final delivery, ensuring alignment with strategic goals and timely completion within budget.Served as the central communication hub between cross-functional teams of developers, designers, marketers, and senior stakeholders, facilitating clear dialogue and ensuring project requirements were accurately translated and met.Implemented and maintained Agile project management methodologies, utilizing tools like Jira and Trello to track sprints, manage backlogs, and provide transparent reporting on project progress to all stakeholders.Coordinated product launches and marketing campaigns, managing timelines, dependencies, and deliverables to ensure seamless execution and market impact.Facilitated weekly sprint planning, stand-ups, and retrospective meetings, fostering a culture of continuous improvement and collaborative problem-solving within the tech team.Managed project documentation, including project charters, status reports, and risk registers, maintaining impeccable organization and providing a single source of truth for all project-related information. Show less

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  REPLUG - App Marketing Experts

  Oct 2024 - Mar 2025

  Marketing Assistant (Erasmus Intern)

  Supported the Head of Marketing on product-led growth initiatives, leveraging HubSpot CRM to track partner engagement and streamline marketing workflows.Spearheaded a key technical SEO project, optimizing schema markup and meta tags to enhance product discoverability and improve search engine rankings.Coordinated a cross-functional team of freelancers and developers as a de facto product owner to implement high-impact SEO and conversion rate optimization (CRO) initiatives.Gained invaluable experience in a fast-paced international headquarters, adapting central marketing strategies for maximum local impact and efficiency. Show less

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  Elevion Group

  Apr 2025 - now

  Marketing Specialist

  Spearheaded the content and SEO strategy for a new health-focused vertical, driving its growth from inception to near-completion (99%), resulting in a 20% increase in overall website traffic.Orchestrated the creation and localization of diverse marketing materials, including landing pages, newsletters, and partner blogs, to enhance user engagement and support partner acquisition.Led training webinars for partners and collaborated with cross-functional teams and freelancers to ensure consistent brand messaging and project alignment.Utilized analytics tools (Google Analytics, SEMrush) to monitor KPIs, perform A/B testing, and report on campaign performance, using data insights to inform strategic decisions. Show less