Niki Lan

Experience

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  Wealink.com

  Apr 2015 - Dec 2017

  Product Operation Manager

  Project : 8km （S2C/O2O - Local Living Service Platform）1. Working with tech team to build statistical model of user growth and establish effective incentive mechanism to enhance regular operational strategies and event topics.2. Employing data driven decision making in the process of product promotion using various tools including SPSS, Google Analytics, Umeng and Baidu Keyword Tool. 3. Regular output of effective data type structure report that include rich graphical representation of analysis various visualization tools including Excel and online dashboard using SQL.4. Provide different KPI reports for operation teams to monitor campaign performance. And responsible for running quantitative analyses to uncover insights into users behaviors, and presentation of data to help inform, support and influence business decisions.5. Collect requires from operation team and design Product Requirements Document (PRD) to tech team. Tracking, coordinating and driving various departments, ensuring the progress and carrying out the evaluation and analysis of the product effect. Show less

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  Meituan

  Dec 2017 - Dec 2018

  Senior Industry Operation

  1. Analyzing the both side of user and business of the industry, digging out the potential needs of the target users and formulating operational strategies.2. Expanding partners’ resources and maintaining partnership according to the company’s business.3. In view of the both side of user and business’ requirements, proposing the operational solution, testing and verifying operational activities.4. Monitoring and analyzing operational data to provide effective data support for the industry; Show less

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  LEJU.com

  Nov 2018 - Dec 2019

  1.Understand and analyze customer behavior migration. According to the business needs of the partners, develop effective product iteration schemes, Focus on the development of multi-platform (APP, small procedures) product operation planning and user growth strategy;2.Participate in product optimization of client and business clients. By means of data analysis, optimize customer’s internal visit flow and improve the business process, track products performance and provide improvement suggestions.3.Planning MCN Content Operation Matrix, formulate effective content form and content delivery strategy according to business.4.Closely work with external channels, construct private flow pool and fission growth strategy. Tracking products delivery effect and provide improvement suggestions. Show less Based on by platform strategy, responsible for the establishment and strategy formulation of the product matrix and operation system, support online and offline linkages. Analyze external platform growth strategy, digging out the potential needs of the target users and formulating operational strategies.1. Understand and analyze customer behavior migration. According to the business needs of the partners, develop effective product iteration schemes, Focus on the development of multi-platform (APP, small procedures) product operation planning and user growth strategy;2. Participate in product optimization of client and business clients. By means of data analysis, optimize customer’s internal visit flow and improve the business process, track products performance and provide improvement suggestions.3. Planning MCN Content Operation Matrix, formulate effective content form and content delivery strategy according to business. 4. Closely work with external channels, construct private flow pool and fission growth strategy. Tracking products delivery effect and provide improvement suggestions. Show less

  • manager

    Dec 2018 - Dec 2019

  • Strategic Planning Department

    Nov 2018 - Nov 2019
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  HappyEasyGo

  Nov 2019 - Nov 2020

  User Operation Expert

  1. Plan activities on platform, including annual bonus welfare activities by building task playing method and optimizing product dynamic line. Effectively guide users to have active behavior and accumulate experience for long-term integral system iteration.2. Building users’ layer model and membership system, realizing the visual monitoring of user behavior data in each stage of the user life cycle, delineating four levels of users for profiling analysis, mining user preferences and purchasing habits, and refined operation.3. External channel operation, responsible for the user growth of mobile phone cooperation channels, including Xiaomi, Samsung, Vivo, Transsion and PhonePe, looking for the optimal user growth scheme of different channels, exploring personalized user application scenarios and improving order growth. Optimization of user touch system, integrating internal and external channels to accurately reach users and stimulate users' return. Which including channel scene exposure, SMS, channel notification, EDM, etc., and the return rate of lost users reaches 15%. Show less