
Finnlo Merry
Broadcast Producer, Tournament Operations

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About me
International Esports Business & Events Management student at College of Esports
Education

G2 Esports x Mastercard Gamer Academy
2025 - 2025G2 Esports x Mastercard Gamer Academy%2C%20Culemborg.webp)
Koningin Wilhelmina College (KWC), Culemborg
-Atheneum Economie en maatschappij
College of Esports
2022 - 2025BA (Hons) International Esports Business and Events Management
Experience

London University Esports
Jan 2022 - Jan 2023Broadcast Producer, Tournament OperationsTournament operations and broadcast producer for London University Esports, a community-based, student led university esports league in the heart of London. We provided a full LAN tournament for university esports teams in London and surrounding areas. The games took place at the New Meta Gaming Arena, the finals were sponsored by Into the Breach, Monster and boasted a £500 prize pool.

London Legion
Aug 2022 - nowTeam director, manager, team captain and player for London Legion, College of Esports’ esports team that competes in university leagues for a range of different games. I focused on League of Legends and general team management within the organisation. I also played at Insomnia72 and other LANs. I founded, created and produced the CoEs Couch / London Log In Podcast podcasts that has had a series of prominent esports guests on the show. After handing off the producer role I managed the organisation and creation of the podcast. 10+ broadcasts as creator, producer and director of London Legion TV. London Legion TV created recorded and live broadcasts highlighting London Legion’s teams and events.
Esports
Aug 2022 - nowFounder/Producer
Dec 2023 - Dec 2024Broadcast Producer
Aug 2022 - Jul 2023

College of Esports
Sept 2022 - nowStudent AmbassadorI have spent countless days volunteering at the universities’ open days, college visits, careers fairs and guest visits. I promoted the university to thousands of people, sharing my experience and mindset which (if I do say so myself) made my time at uni so successful. I really enjoy speaking to people about what I do, my passions and the place that has supported a lot of my achievements.

Esports Youth Club
Jan 2023 - Jan 2023VolunteerI volunteered at the Esports Youth Club Half Term camp. I helped run careers sessions, gaming themed activities and supported throughout the day. The camp is aimed at disadvantaged young people aged 11-18 living in South London.

Promod Esports
Jul 2023 - Aug 2023Assistant ProducerAssistant producer for the Formula E Accelerate Championship Berlin Major broadcast.

British Esports
Jul 2023 - nowExecutive producer for all of the BESC Nationals, Open and Cups Division broadcasts. After a successful year of covering BESC Open and Cups Apex I got the opportunity to provide broadcasts for all of the BESC competitions. This resulted in me being responsible for four broadcasts per week, of which two took place at the same time. I also developed a closer connection with the British Esports staff and worked closely alongside them to deliver the productions. As executive producer I introduced and taught hundreds of students roles within the broadcast studio. I also trained up three more students to take on producer roles to allow the BESC broadcasts to continue when I leave university. Show less Producer for all of the British Esports Student Champs Open and Cups Division broadcasts. We covered Rocket League, League of Legends, Overwatch 2, Valorant and Apex Legends. We ran 28 broadcasts, over 55 on-air hours, 10.000 minutes watched, 4000 unique viewers and 600 new followers on twitch. While first producing the streams on my own, I later trained two fellow students to take up the producer role under my command. I work closely together with British Esports to ensure continuous improvement and consistency on the productions. Show less
Executive Producer
Jul 2024 - nowBroadcast Producer
Jul 2023 - Jul 2024

UK Veterans Gaming C.I.C.
Sept 2023 - Nov 2023Project Manager, ProducerProducer and project manager of the introduction video for UVG, as well as organiser and host of the media day at the College of Esports campus. I was responsible for communication with the client and making sure their wishes were met throughout the project

Lock In UK
Apr 2024 - nowCo-FounderFounder, lead event manager and producer for London Lock In, London's biggest university esports LAN. In collaboration with other students I created the London Lock In brand and hosted our first LAN at the Red Bull Gaming Sphere in London. There were 8 teams representing 6 London Universities competing in Valorant and Overwatch 2. We used innovative new in-game overlays and incorporated broadcast.gg and other softwares into our workflow to increase the production quality. Lock In reached 30.000 views on Twitter/X posts, a 10.5h stream with 40+ average viewers and 600 unique viewers. I also managed our partnership with Red Bull and AGON by AOC, who sponsored the event. I also organised the second London Lock In for League of Legends, inviting four Universities and partnering with Curry’s as our prize sponsor. The second event reached a similar amount of people as the first event. Show less

Tranmere Rovers International
Apr 2024 - Jun 2024Broadcast ProducerLead producer on the Tranmere Rovers Path to Pro broadcasts. This allowed me to get more experienced with Vmix as well as working together with a traditional sports client. After three weeks of online qualifiers we welcomed the 8 best players to Prenton Park to compete for a professional EAFC contract. Working together with partners such as Samsung and EPIC.LAN I put together a LAN and broadcast environment from the ground up in an indoor gymnasium.

ESSR
Jun 2024 - Aug 2024Senior Broadcast ProducerLead producer on the Fearless Vanguard Finals broadcast. In this project I produced the English language broadcast where the teams, admins and tournament organisers were in the KeSPA Hall of Fame, Seoul, South Korea. I also provided the Korean broadcast with our observer feed. I learnt from working with a language difference and from the many challenges of a hybrid broadcast between the UK and South Korea.

Gen.G
Jul 2024 - Jul 2024InternWork experience collaborating with Gen.G’s Korean and Chinese offices, working on a multitude of projects in preparation of the Worlds 2024 Finals in London. I presented the projects to Gen.G’s executive staff, and got positive feedback from all the attendees. I built lasting connections with the Gen.G Korea staff members.

Phoenix League
Aug 2024 - Jan 2025Project ManagerTournament Organiser, Partnerships Manager, Head Admin, Broadcast Producer and Social Media Manager for amateur tournament organiser Phoenix League. I saw the opportunity to put new life into a community of 3000+ members. I hosted tournaments in multiple game titles, managed dozens of teams, hundreds of players and revived the community through weekly broadcasts, community events and an active social media presence.

European Halo League / ATLAS Esports
Oct 2024 - Feb 2025Onsite Project ManagerOn-site project manager, responsible for the venue and broadcast for the European Halo: Kick-Off event. I worked closely with the client, making use of project management tools to ensure progress was consistent and tracked. I led the broadcast team, organising a smooth broadcast, integrating a virtual set environment with the 16 in-person teams. The broadcast consisted of a range of camera angles and techniques, an in-person audience and an innovative new v-mix package. The event collected 10.000+ viewers over two days boasting 18+ on-air hours. I also organised the B-stream for the LAN. I was also responsible for leading the team that was setting up the venue, providing for the 16 teams, thousands of viewers and sponsors for the two day event. Show less

Red Bull
Oct 2024 - Oct 2024Event OrganiserEvent organiser for Red Bull’s Worlds 2024 Semi-Final watch parties at the Red Bull Gaming Sphere in London. I arranged the venue space, organised activities and shaped a range of partnered giveaways. The events were in partnership with Riot Games, G2 Esports, Heretics and Oakley.

SpecialEffect
Dec 2024 - Feb 2025Project Manager and Executive ProducerProduced a fundraiser Apex Legends broadcast that raised over £1000 for an amazing cause. We had teams representing household UK esports names such as Fnatic, RESOLVE ESPORTS, Reason Gaming and EXO Clan. I built this production from the ground up. My goal was to unite the UK esports scene, bringing us together to raise awareness and show our support for SpecialEffect. During the show itself I bounced between the roles of producer, director, vision mixer and in-game director.

PlayStation
Jan 2025 - Feb 2025Assistant ProducerAssistant Producer for the PlayStation Tournaments: XP Live finals from London, which garnered over 600 thousand views. I supported during a venue visit and various preparation stages of the event and broadcast. I helped the build and derig of the gallery and broadcast areas of the venue. During the live broadcast I filled in as the in-game overlay operator, working closely with Producer Mike Bembenek, Director Sam Deans and stage admins from High Viz Media to provide quick and accessible overlays on 12+ game feeds. Show less
Licenses & Certifications
- View certificate

Creating Your Personal Brand
LinkedInFeb 2023 - View certificate

Developing Assertive Leadership
LinkedInFeb 2023 - View certificate

How to Organize Your Time and Your Life
LinkedInFeb 2023 - View certificate

Becoming an Impactful and Influential Leader
LinkedInFeb 2023 - View certificate

You Need a Career Development Plan
LinkedInFeb 2023 - View certificate

How to Be Both Assertive and Likable
LinkedInFeb 2023 - View certificate

Building a Broad Network of Influence
LinkedInFeb 2023 - View certificate

Find Your Perfect Career Fit
LinkedInFeb 2023 - View certificate

Project Management Skills for Leaders
LinkedInFeb 2023 - View certificate

21 Opportunities for Better Networking
LinkedInFeb 2023
Languages
- enEnglish
- duDutch
- geGerman
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