Barbora Tomsikova

Experience

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  Slovensky Rozhlas

  Sept 2003 - Sept 2009

  Radio Presenter- member of the Detská rozhlasová dramatická družina

  • Dubbing & Voice-Overs• Recording stories, fairytales, and ads

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  Wolf Theiss

  Nov 2015 - Sept 2016

  Administrative Assistant

  • Managing and distributing information within an office• Planning and Scheduling Planning events like board meetings • First point of contact for clients• Performing multifaceted general office support• Sending and receiving forms for the company• Assisting with all aspects of administrative management, directory maintenance, logistics, equipment inventory and storage

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  Dell

  Sept 2016 - Feb 2018

  Recruitment Trainee

  • Supporting recruitment activities of Talent Acquisition Department covering Central Europe region• Communication with recruiters and hiring managers• First point of contact for external candidates• Review of applicants, direct search, language assessment, pre-selection & pre-screening of candidates, organization of interviews, delivering feedback• Active participation in various projects (job fairs, local branding activities, university engagement)• Direct search & Job advertisements• Continuous improvement of processes Show less

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  Dell Technologies

  May 2018 - Dec 2021

  • Leading the development and execution of the go-to-market field marketing plans to support specific growth initiatives, localizing and adapting global content and programs that achieve sales demand (DEN | DWEN | AMEX | SBA)• Formulating, organizing and driving large marketing projects while taking full ownership of set up, execution and results• Coordinating cross-project activities like e.g. Dell Expert Network, Small Business Associations, Amex Offer Program, Dell Advantage Program• Defining new programs and address market opportunities, decide on suitable strategies and objectives• Working with other regional teams to review best practices and learnings• Preparing reports for directors and key stakeholders Show less SB Demand Creation Campaign Manager: • Planning Demand Gen Offline/Online activities and driving consistency of messaging to SB end-customers • Projecting and leading all marketing campaigns ensuring they meet the targeting objectives KPIs such as Site Visits/Revenue and maximize ROI/ROAS • Having regular interlocks with merchandising & online teams, Sales & CRM managers, and at the same time engaging external partners effectively • Working with strict deadlines, in order to hit our KPI’s target on Y, Q, and weekly basis • Budget owner: responsible for spending budget on the right media mix • Local market analyses to follow current trends (collaboration with IDC | GFK | Statista) • Looking for new ways & strategies to hit targets & customer expectationsOTHER ACTIVITIES at Dell: Leading several projects for improving the business performance: • Onboarding Call Tracking Agency to get insights of the call analysis • Leading a project to get competitive Affiliate Agency to increase Affiliate Competitiveness & Strategy• Part of Ambassador Program for Marketing Interns • A core member of BIBA (Bratislava Innovation & Business Automation) Program at Dell to share the knowledge for innovative solutions and Agile collaboration across BA site and Dell such as Show less

  • Field Marketing CSB Program Advisor | Project Manager

    Mar 2021 - Dec 2021

  • GTM Field Marketing Sr. Analyst & Project Lead for Marketing Enhancements

    Mar 2019 - Mar 2021

  • Marketing Intern - Web Content Managment for DE Retailers

    May 2018 - Apr 2019
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  AjTyvIT

  Sept 2021 - now

  Impact Reporting Manager | Volunteer

  • Slovak NGO helping girls and women to explore the world of IT. We educate, motivate, and launch their IT careers. • Our mission: To create an environment where IT becomes accessible to all women.• Tasks: Full impact strategy | Collection of data | Evaluation of data | Data analysis | Market Research | Focus groups

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  Alma Career Slovakia

  Nov 2021 - May 2024

  • Marketing strategy (Brand & Product incl. brand equity bundle, portfolio, pricing, value optimization) & marketing plans• Umbrella brand marketing (awareness of our full product portfolio) • Corporate identity• Monitoring of performance (translating analysis into opportunities and actions)• Content strategy (web | newsletters | magazine)• Social media & CRM management • Agencies and partners management• Timely and cost compliant execution of planned initiatives • Launch strategy for new Profesia product• Managing end-to-end go-to-market strategy for two countries (Brand Awarness & Performance managment) • Content creation (Social Media, Blogs, Webs, PR presence)• Market benchmarking, budget planning • Media and ad agency cooperation• Creation of strategic partnerships• Project management for several extra initiatives• Tools: Figma, Google Ads, Google Analytics, Photoshop, SM tools

  • B2B Brand manager

    Jan 2023 - May 2024

  • B2B Marketing Specialist

    Nov 2021 - May 2023
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  Slovak Telekom

  Jun 2024 - now

  Segment Manager