
Darryl M Bethea
Marketing Manager

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About me
Sales & Marketing Professional Who Creates & Gives Value! Certified Sommelier-Court of Master Sommeliers
Education

International Culinary Institue Campbell, CA
2010 - 2011Diploma of Wine Studies Wine Studies and Appreciation
International Culinary Center
2010 - 2010Diploma of Education Wine Steward/Sommelier GraduateComplete study of the wine regions, Old world and New World, resulting in successful earning of Introductory and Certified Sommelier badges with the Court of Master Sommeliers, USA
Experience

Marriott Vacations Worldwide Corporation
Sept 2005 - May 2010Marketing ManagerManaging marketing booths in major resort locations and hotels in Las Vegas, Nevada USA. Supervised 70 representatives, who gave incentives for tourist and locals to consider ownership opportunities with Marriott network of properties.

Wyndham Worldwide
Aug 2009 - Sept 2010In House Marketing ManagerSupervising a team of sales / marketing representatives offering upgrades to increase ownership opportunities within vacation timeshare / fractional sales.

Tan Bach Duong Company
Jan 2011 - Nov 2016General Manager - Interim CEOFrom January 2011- June 2015 I possessed the position of Sales Director of Tan Bach Duong wine division - Magnum Wine Cellars. Specialising in Sales and marketing of wine from Italy, Champagne Region of France, Germany, Spain, USA Napa Valley, USA Washington State, Argentina, Chile, and New Zealand. Headquartered in HCMC South Region, with branch offices in Hanoi North Region, Danang Central Region. Distribution in Cambodia, developing Laos.After a brief hiatus, I returned back to Vietnam as Sales Director of Wine in November 2015. Upon the death of company founder, Michael R. Doyle, I was appointed as General Manager and CEO of the company unanimously by the board of directors and shareholders effective January 2016. Directing the company and it's branch offices to profitability and cash flow, to expand sales of the other products; Lavazza Italian Coffee, New Zealand Natural Ice Cream, and Ronnefeldt Tea. Reinforced ties with business partners locally and internationally, and establish plans for growth during the next 5 years. Show less

Wine Embassy
Sept 2018 - Sept 2019Sales Manager HORECALeading a team of Sales Executives providing wines to Hotels, Restaurants, and Cafes in Vietnam.Hosting wine events as a Certified Sommelier, Court of Master Sommeliers.

Self-employed
Oct 2019 - Apr 2020Creator/HostHost of fun, educational, wine tasting events and trainings. Utilizing Facebook posts, YouTube videos, social media to promote events highlighting restaurants, hotels, and cafes doing informal wine tasting and education to the public in Vietnam.

Freelance
Jan 2020 - nowWine Ambassador & EducatorSelf directed promotion of wines, wine retailers, and events in Vietnam. Distribution Management of Brands.Educating the trade industry and consumers about wine experiences in personal, social, and business environments.

ABLA MEDIA GROUP LLC
Aug 2020 - nowDirectorProviding Marketing Solutions for professionals in the following niches: Digital Creators on Social Media, Health/Beauty Wellness Providers (cosmetic dentistry, skincare, health lifestyles). Free Initial Consultations; if we can’t solve your problem, you never pay.

House of California Wines
Jun 2023 - nowDirector of Marketing And Business DevelopmentIdentifies and develops new business opportunities. Builds relationships with customers, suppliers, distributors, partners, and vendors. Focused on providing high value partnerships to increase sales volume, and customer satisfaction.
Licenses & Certifications

Certified Sommelier
The Court of Master SommeliersDec 2010
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