Darryl M Bethea

Darryl M Bethea

Marketing Manager

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  • Timeline

  • About me

    Sales & Marketing Professional Who Creates & Gives Value! Certified Sommelier-Court of Master Sommeliers

  • Education

    • International Culinary Institue Campbell, CA

      2010 - 2011
      Diploma of Wine Studies Wine Studies and Appreciation
    • International Culinary Center

      2010 - 2010
      Diploma of Education Wine Steward/Sommelier Graduate

      Complete study of the wine regions, Old world and New World, resulting in successful earning of Introductory and Certified Sommelier badges with the Court of Master Sommeliers, USA

  • Experience

    • Marriott Vacations Worldwide Corporation

      Sept 2005 - May 2010
      Marketing Manager

      Managing marketing booths in major resort locations and hotels in Las Vegas, Nevada USA. Supervised 70 representatives, who gave incentives for tourist and locals to consider ownership opportunities with Marriott network of properties.

    • Wyndham Worldwide

      Aug 2009 - Sept 2010
      In House Marketing Manager

      Supervising a team of sales / marketing representatives offering upgrades to increase ownership opportunities within vacation timeshare / fractional sales.

    • Tan Bach Duong Company

      Jan 2011 - Nov 2016
      General Manager - Interim CEO

      From January 2011- June 2015 I possessed the position of Sales Director of Tan Bach Duong wine division - Magnum Wine Cellars. Specialising in Sales and marketing of wine from Italy, Champagne Region of France, Germany, Spain, USA Napa Valley, USA Washington State, Argentina, Chile, and New Zealand. Headquartered in HCMC South Region, with branch offices in Hanoi North Region, Danang Central Region. Distribution in Cambodia, developing Laos.After a brief hiatus, I returned back to Vietnam as Sales Director of Wine in November 2015. Upon the death of company founder, Michael R. Doyle, I was appointed as General Manager and CEO of the company unanimously by the board of directors and shareholders effective January 2016. Directing the company and it's branch offices to profitability and cash flow, to expand sales of the other products; Lavazza Italian Coffee, New Zealand Natural Ice Cream, and Ronnefeldt Tea. Reinforced ties with business partners locally and internationally, and establish plans for growth during the next 5 years. Show less

    • Wine Embassy

      Sept 2018 - Sept 2019
      Sales Manager HORECA

      Leading a team of Sales Executives providing wines to Hotels, Restaurants, and Cafes in Vietnam.Hosting wine events as a Certified Sommelier, Court of Master Sommeliers.

    • Self-employed

      Oct 2019 - Apr 2020
      Creator/Host

      Host of fun, educational, wine tasting events and trainings. Utilizing Facebook posts, YouTube videos, social media to promote events highlighting restaurants, hotels, and cafes doing informal wine tasting and education to the public in Vietnam.

    • Freelance

      Jan 2020 - now
      Wine Ambassador & Educator

      Self directed promotion of wines, wine retailers, and events in Vietnam. Distribution Management of Brands.Educating the trade industry and consumers about wine experiences in personal, social, and business environments.

    • ABLA MEDIA GROUP LLC

      Aug 2020 - now
      Director

      Providing Marketing Solutions for professionals in the following niches: Digital Creators on Social Media, Health/Beauty Wellness Providers (cosmetic dentistry, skincare, health lifestyles). Free Initial Consultations; if we can’t solve your problem, you never pay.

    • House of California Wines

      Jun 2023 - now
      Director of Marketing And Business Development

      Identifies and develops new business opportunities. Builds relationships with customers, suppliers, distributors, partners, and vendors. Focused on providing high value partnerships to increase sales volume, and customer satisfaction.

  • Licenses & Certifications

    • Certified Sommelier

      The Court of Master Sommeliers
      Dec 2010