Marlene Katern

Experience

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  GVO Personal GmbH

  Jul 2016 - Jul 2017

  Trainee Recruiting & Personal
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  TimePartner Personalmanagement GmbH

  Jul 2017 - Jan 2019

  Personalberater Recruiting
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  Allegis Global Solutions

  Jan 2019 - Jul 2020

  Talent Acquisition Partner
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  Baxter International Inc.

  Jan 2019 - Jul 2023

  Baxter International Inc. is a global med tech company with nearly 60,000 employees who are working to advance transformative healthcare innovations in more than 100 countries. Every day, millions of patients and caregivers rely on Baxter’s leading portfolio of critical care, nutrition, renal, hospital and surgical products.We celebrate collaboration, innovation and diversity at Baxter. This is where you can bring your sense of purpose to work with you every day.In my role I'm responsible for design, enhancement and activation of the global employer brand in the EMEA region. This includes:- Development of regional & local media channel and recruitment marketing strategies- Monitor and analyze recruitment and branding activity and trends and leverage data insights to consult on creative attraction strategies- Support brand activation across the region and implementing a social media strategy- Partnering with Talent Acquisition and Strategy and Planning- Implementation and optimization projects across the region- Support the regional training approach for employer branding activities (technology platforms)- Support internal inclusion and diversity initiatives- Participating in global employer branding projects (creating a new global career site and social media campaigns)- Creating impactful advertising and driving social media engagement Weniger anzeigen Baxter International Inc. is a global med tech company with nearly 50,000 employees who are working to advance transformative healthcare innovations in more than 100 countries. Every day, millions of patients and caregivers rely on Baxter’s leading portfolio of critical care, nutrition, renal, hospital and surgical products.We celebrate collaboration, innovation and diversity at Baxter. This is where you can bring your sense of purpose to work with you every day.In my role I'm responsible for delivery of excellence throughout the Talent Acquisition lifecycle in individual assignments and larger scale recruitment projects. This includes: - Drive recruiting activities through to successful hire with a strong focus on direct, candidate identification, creative sourcing of talent and effective business partnering- Responsible for collaborating with Hiring Managers to create impactful advertising, driving social media engagement, high quality and diverse talent identification, headhunting and proactive solicitation of referrals- Accountable for effective use of recruitment marketing and branding materials to engage internal and external talent and provide input into future attraction strategies- Providing meaningful, market intelligence and recruiting insights to Hiring Managers - Deliver an engaging candidate experience by uncovering and understanding factors that influence talent, knowing their motivators and flexing your approach to successfully manage a variety of situations- Monitor and analyze recruitment activity and trends- Participating in an employer branding project in creating a new global career site Weniger anzeigen

  • Employer Branding Partner EMEA

    Jan 2021 - Jul 2023

  • Talent Acquisition Business Partner

    Aug 2020 - Jan 2021

  • Talent Acquisition Partner

    Jan 2019 - Aug 2020
• 

  Konica Minolta Business Solutions Deutschland GmbH

  Aug 2023 - now

  Expert Employer Branding & Social Media

  Konica Minolta is a Japanese technology enterprise that has been successfully operating in the four business areas of Digital Workplace, Professional Printing, Healthcare, and Industry for 150 years in over 170 countries around the world.Together we explore, transform, and create. Together, we rethink today to redefine tomorrow.In my role, I'm responsible for the design, strategy, and activation of the employer brand. This includes:- Creating brand awareness and attracting the right talent for Germany and Austria- Designing & activating the Employer Branding strategy internally and externally to improve the candidate experience and the employee journey- Creating and implementing impactful employer branding campaigns and driving social media engagement- Monitoring campaign performances, analyzing recruitment and branding activity and trends, and leveraging data insights to consult on creative attraction strategiesKonica Minolta ist ein japanisches Technologie-Unternehmen, das in den vier Geschäftsbereichen Digital Workplace, Professional Printing, Healthcare und Industry erfolgreich seit 150 Jahren in über 170 Ländern der Welt tätig ist. Diese und viele weitere Tätigkeitsfelder bilden den starken Rahmen, in dem wir IdeenBringer*innen, MöglichMacher*innen und ErfolgsPartner*innen einen spannenden Spielraum bieten können. In meiner Funktion bin ich verantwortlich für Design, Strategie und Umsetzung der Arbeitgebermarke. Dies beinhaltet: - Steigerung der Bekanntheit, um die richtigen Talente zur passenden Zeit auf uns aufmerksam zu machen- Design der Employer Brand Strategie, sowie die interne und externe Umsetzung - Erstellung und Implementierung von Employer Branding Kampagnen zur Weiterentwicklung unseres Social Media Auftritts- Beobachtung und Analyse von Daten und KPIs und Ableitung entsprechender Maßnahmen - Recruiting und Branding Trends im Blick behalten, um eine State-of-the-Art Employer Branding Strategie gewährleisten zu können Weniger anzeigen