Nina Clark

Experience

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  Procter & Gamble

  Jan 2011 - Jan 2013

  ABM (Brand Operations Integration Manager)

  Key Responsibilities:• Managed entire initiative process for the following global brands: Gillette, Oral B, Always, Vicks and Old Spice. • Management integration tasks included strategically selecting the optimal media types to use for an initiative, committing budget to these media types, ensuring constant messaging and a holistic exploitation across each communication touchpoint and actively managing the successful execution of events, promotions, TV partnerships, print copies, digital/website launches, etc. • I compiled annual brand communication reviews, wherein I evaluated competitor actions and provided recommendations on how to leverage the competitive strategies. • I fully managed and coordinated up to 40 people in each process for successful implementation of the initiative. I thus managed the internal and external relationships between P&G’s experts for the specific mediums used, and our agencies. I also worked closely with the Key accounts (sales teams) to integrate the brand communication into stores. Key Achievements: • Received Power of You award (annual internal achievers award) for excellent execution of Always BeingGirl initiative, where girls were invited to write a song about the brand, with massive call-to-action build-up created around it. • Launched and created the Gillette Proglide Bus tour initiative- only campaign presented to P&G global CEO Bob MacDonald when he visited SA offices. • Achieved BIC growth figures across Gillette, Vicks and Always brands during campaign period executed throughout my term. • Launched hugely successful premium Always Platinum range with publishing partner, Cosmopolitan Magazine- landed 10-page value add spread in lingerie issue. Show less

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  BOS Brands

  May 2013 - May 2015

  Brand Manager (Marketing Project Manager)

  Key Responsibilities:• Project-managed a diverse range of marketing campaigns for the SA and international markets (including BENELUX, Australia and Mauritius). Manage all aspects of the campaign: Set parameters, source input from relevant suppliers and agencies, establish project timelines & budgets and brief relevant stakeholders, implement the project within budget and on schedule, as well as close out the initiatives.• Campaigns consisted of school promotions, trade promotions, multi-day events (managed & implemented the Bos Sport sponsorship of, and involvement in, the World Triathlon Series in Cape Town, April 2014 & 2015) and multi-brand promotions (manage relationships with partner brands such as Yuppiechef, Havaianas, Nikon & Triggerfish Animation Studios).• Worked closely with Bos Key Account Managers to develop in-store retail, forecourt and on-premise campaigns, including meal deals, price promotions and communicating brand campaigns. • Managed the sourcing & movement of all BOS merchandise and in-store point of sale. Manage development of all artwork. Develop and procure according to budget, needs of the sales team and stipulated timelines.• Created reports on marketing projects for prior forecasting and to ensure optimization of resources. Key Achievements: • Successful on-time execution of the new Bos Sport brand campaign. • Created 20% saving YOY for purchasing of marketing collateral.• Managed asset register- decreased missing information by 70%• Successful and on-time execution of all school & trade initiatives- signed up promotional partners for all campaigns, which led to overall low-cost promotions. Show less

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  Jools Drinks

  Sept 2015 - Mar 2016

  Brand Manager

  Key responsibilities: - Managed all marketing activities, including PR, trade marketing, print, promotions, events & partnerships- Managed the complete process of preparing for an NPD & range re-launch (from logistics & production to sleeve re-design and marketing support plans).- Managed a PR agency, social media direct reportee, multiple interns & a promotions and events agency. - Managed & executed all elements of the Jools Drinks Soft Drink Supplier for London Fashion Week 2015 partnership. - Managed & executed all elements of the Jools x Smith & Sinclair partnership.- Facilitated an advertorial campaign with Vogue Magazine to support brand re-launch.- Facilitated the Jools partnership with the 'Hype' Lifestyle App London which encompassed leveraging Hype's massive follower database to garner exposure of Jools and inclusion of the brand at Hype events. - Managed the prep and execution of Jools' involvement at trade shows such as Food Matters Live and Take-away Innovation expo. - Worked closely with sales team to support activation in stores. - Created POS material & marketing collateral. Show less

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  Nightire Limited

  May 2016 - now

  Founder

  Nightire is a brand for the discerning individual with a keen interest in getting a better night’s shut-eye. With a little attitude (but not a jot of pretentiousness), Nightire sleepwear is oh-so-comfortable, incredibly soft and temperature-regulating. Created with the constant list-makers, the can’t-turn-our-brains-off night owls in mind, every tiny detail has been carefully researched, thoughtfully designed and impeccably made for wonderfully relaxing down-time and a solid night’s sleep.