Mohammed Shadab

Experience

• 

  Theorem

  Oct 2010 - Apr 2015

  • Trafficking, Implementation, Optimization and Reporting in major Search Engines.• Managing and executing the (PPC) pay-per-click campaigns, ad groups, ads and keywords.• Have through Knowledge of Search Engine Marketing and worked on tools like Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor, Maestro, Atlas etc.• Building Ad-copies, keywords generation, Negative keywords management and changing match types for better results.• Analyzing and improving the quality score.• Thoroughly monitor the Campaigns & identify scopes in expansion of keywords.• Execution of daily, weekly and monthly campaign performance dashboards from major Search engines. Show less • Manage all implementation aspects of display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation and ongoing order revision, Traffic creative’s and Troubleshooting)• Management of display Ads, video Ad Campaigns and Mobile Ad Campaigns• Daily management includes trafficking, optimization, and reporting of ad campaigns• Setting up and monitoring campaigns, reporting on delivery status of the campaigns• Testing of all ad creative for compliance of site specifications as well as functionality• Trafficking and implementation of targeting and 3rd party tracking to support the specific requirements of clients• Provide the information about campaign status with the live screenshots from the targeted websites• Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance.• Solid knowledge of Internet technology and applications, including a broad understanding of ad Trafficking and reporting.• Maintain communication channel through calls, emails and live chat with client when in need of clarifications on particular tasks. Show less

  • Sr. Client service analyst

    Jan 2014 - Apr 2015

  • Search Engine Marketing Analyst

    May 2012 - Dec 2013

  • Client Service Analyst

    Oct 2010 - Apr 2012
• 

  Theorem

  Aug 2015 - Mar 2023

  • Senior Training Consultant

    Dec 2019 - Mar 2023

  • Training Consultant

    Jan 2020 - Sept 2021

  • Principal Campaign Specialist

    May 2018 - Dec 2019

  • Team Coordinator

    Sept 2017 - Apr 2018

  • Campaign Manager

    Aug 2015 - Aug 2017
• 

  Annalect India

  Mar 2023 - now

  Lead - Media Operations