Ashley Yoshii

Experience

• 

  Books Inc.

  Nov 2016 - Jun 2020

  Book Reviewer - First Looks Book Club

  - Reviewed 200+ Advanced Reader Copies to provide insight to bookstores on upcoming novels from a customer perspective - Promoted published novels through interpersonal discussions and written reviews to stimulate interest in young adult literature

• 

  Bay Area Teach-in for Justice

  Dec 2020 - Feb 2022

  Co-host & Student Organizer

  - Organized annual regional social justice conference for 120+ students and supervised coordination of registration, catering, and guest speakers to deliver excellent hospitality to attendees- Created Instagram flyers, digital flyers, and video advertisements to promote conference to local high school students

• 

  Junior Classical League

  Apr 2021 - Jun 2022

  State Webmaster - California Junior Classical League

  - Revamped and maintained the state website with regular updates of statewide announcements and information using Weebly- Assisted in the coordination of future organizational plans and strategic budget allocations at triannual state board meetings

• 

  San Francisco International Airport

  Jul 2021 - Aug 2021

  Public Service Trainee

  - Delivered excellent service to 10K+ passengers daily by assisting customers with the airport’s amenities and services- Initiated new social media outreach strategies to enable airport marketing department to target younger demographics on TikTok

• 

  KUNDIMAN

  May 2023 - Aug 2023

  Communications Intern

  - Planned and executed social media strategy across Instagram, Facebook and X for a nonprofit organization dedicated to nurturing generations of writers and readers of Asian American literature- Conducted research to support a monthly newsletter promoting organization courses and news to 20K community members; leveraged Mailchimp to design layout and schedule e-mail push - Leveraged Adobe Photoshop to develop 45+ digital assets and created copy for social media platforms and website; leveraged Squarespace to plan and publish website content and performed data analytics for all platforms using Meta Business Suite and Twitter for Business to measure digital campaign success and report campaign effectiveness to board- Partnered with Random House Books, Penguin Group, Coffee House Press, and North Atlantic Books to execute four promotional campaigns including giveaways for featured authors Show less

• 

  Japanese American Citizens League

  Jul 2023 - now

  Civil Rights Committee Member - Northern California Western Nevada Pacific District

  - Copyedit articles in NCWNPD Civil Rights Committee Newsletter to promote education of civil rights and current global injustices- Discuss future organizational plans and strategic budget allocations at annual nation conventions as Youth Sponsorship Participant- Engage in the preservation of Japanese American culture at District Youth Board summit and other district events

• 

  Fordham Gabelli School of Business

  Aug 2023 - Dec 2023

  Gabelli School of Business Consulting Cup Challenge Finalist

  - Completed comprehensive financial, operational, and marketing benchmarking and competitive analysis in order to identify business challenges facing John Deere as part of a semester-long consulting project- Developed a comprehensive solution, John Deere Basics, a line of low-price riding lawn mowers, compact tractors, and gator utility vehicles to expand the range of product offerings to reach a larger demographic - Pitched the product line business plan strategy to a panel of experts using a 46-page PowerPoint presentation, created using visual design applications and media Show less

• 

  Fordham Marketing Association

  Sept 2023 - May 2024

  Marketing Committee

  - Created digital assets using Canva and copy for Instagram and LinkedIn promoting club activity to drive engagement- Researched employment search engines for marketing internships and career development opportunities; created comprehensive Google Sheet spreadsheet of job opportunities and internships for use by club members

• 

  Fordham University

  Sept 2023 - now

  Student Leadership Council - Pedro Arrupe Volunteers

  - Spearhead student service opportunities and directly engage with community partners to foster relationships with Bronx natives- Educate students on injustices impacting marginalized communities via discussions to successfully integrate advocacy into practice

• 

  Fordham Social Innovation Collaboratory

  Sept 2023 - May 2024

  SIC Intern - Marketing & Communications

  - Managed digital marketing strategy for 12+ student practicums and arranged organizational events to foster student engagement- Published monthly newsletters of past and future SIC events and recent Fordham news highlighting student and faculty changemakers; leveraged Mailchimp to schedule and distribute to 7K community members - Created digital assets using Canva to promote SIC events, student work, and relevant global news across Instagram, LinkedIn, and X to promote social innovation on campus Show less

• 

  IBECC: The International Business Ethics Case Competition

  Apr 2024 - Apr 2024

  Undergraduate Division Full Presentation & 10-Minute Presentation Runner Up
• 

  Mind4Youth

  Jun 2024 - now

  Marketing Intern